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It's finally out. Stray Kids Felix, Gong Cha commercial

Hello, this is Korea advertising. 1. Advertisement Background: Gong Cha and Stray Kids Meet The “My Vibe Right Now is Gong Cha” campaign is a brand campaign by global milk tea brand Gong Cha and Felix, a member of global K-pop group Stray Kids. Gong Cha is a brand that has led the popularization of milk tea and is loved by the younger generation. Stray Kids is a group that holds a unique position in both music and performance, representing the emotions of the global Generation Z. This advertisement conveys the message that Gong Cha’s beverages are not just simple food items but also a medium to express ‘vibes’, or emotions and moods. 2. Main Slogan: “My Vibe Right Now is Gong Cha” The main phrase and slogan of the advertisement, “My Vibe Right Now is Gong Cha,” goes beyond the simple meaning of drinking a beverage and delivers an emotional message that Gong Cha represents the emotions of this moment. In particular, the expression ‘공차중’ utilizes a unique Korean wordplay (wordplay) to su...
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Behind the Scenes of Burger King's Quattro Pepper Cube Steak Whopper Commercial: Lee Jung-jae's Charisma and Behind-the-Scenes Story

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Burger King's 'Quattro Pepper Cube Steak Whopper' — Behind the Scenes of the Lee Jung-jae Commercial Burger King's new product, the 'Quattro Pepper Cube Steak Whopper' commercial, leaves a powerful impression with actor Lee Jung-jae's charisma and the intuitive tagline, "Hmph, hmph, hmph." The visual and auditory presentation maximizes the product's "juiciness, steak texture, and pepper aroma." This post provides a detailed analysis of the brand positioning and campaign concept, music and sound design, filming locations and set direction, costumes, hair, and makeup, NGs and behind-the-scenes anecdotes, and key highlights for global fans and bloggers. Brand Message and Campaign Concept With this product, Burger King has brought to the forefront the "essence of a burger—meat flavor and texture." The name "Quattro Pepper Cube Steak" emphasizes the flavors of the four peppers and the rich texture of the cube steak. The...
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Behind the Scenes of the Golden Blue Quartz Teaser Ad: The Story Behind Jang Ki-yong's Blue Whiskey Production

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Golden Blue Quartz (Teaser) — Behind the Scenes of the "Blue Transformation of Whiskey" Ad with Jang Ki-yong Golden Blue's teaser ad for its new line, "Quartz," reinterprets the brand, focusing on the visual impact of "blue whiskey." Actor Jang Ki-yong embodies the product's premium quality with his restrained expression and sophisticated demeanor, leaving a powerful impression even with just a short teaser. This behind-the-scenes story details the brand positioning and ad concept, sound and music design, filming locations and set direction, costumes, hair and makeup, NGs and behind-the-scenes anecdotes, and key highlights for global fans and content creators. Brand Positioning and Ad Concept Golden Blue has clearly demonstrated its strategy of reinterpreting the traditional whiskey image in a modern way with its Quartz line. The "Quartz" name and the "Blue Whiskey" color concept break away from the traditional brown and gold co...
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Calm Man x Lotteria's 'Whole Leg Crispy Chicken Burger' Full Advertisement Review — Brand Message and Behind-the-Scenes Stories

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Lotteria's "Whole Leg Crispy Chicken Burger" (FULL) — Behind-the-Scenes Ad with Chil-Peum-Man & Fan Guide Lotteria's full-length commercial for its new menu item, "Whole Leg Crispy Chicken Burger," created a buzz by combining the straightforward tagline, "The essence of chicken burgers, born from the savory moon," with the friendly personality of broadcaster Chil-Peum-Man. This post details the brand message and campaign intent, video production, background music and sound design, filming locations and sets, costumes, hair and makeup, NGs and behind-the-scenes anecdotes, and highlights for fans to enjoy. It's structured for Google Blogspot, so feel free to copy and use it as is. Brand Positioning and Campaign Concept Lotteria aimed to emphasize the "essence (essence) of taste" with this campaign. The name "Whole Leg" stimulates both visual and tactile expectations, while "Crispy" represents the core value cente...
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AHC's "Precision Eye Care T-SHOT" Commercial Review — Winter's Makeup, Costume, and Behind-the-Scenes Photos Revealed

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AHC's 'Precision Eye Care T-SHOT Eye Cream' — Behind-the-Scenes Analysis of the Commercial Featuring aespa Winter AHC's new product, the 'T-SHOT Eye Cream,' featured aespa Winter as its model to visually and intuitively convey the product concept of "precision eye care." Winter's clean and clear image aligns with the "precise skincare" message, and the commercial focuses on building emotional trust beyond simple functional explanations. This article details the brand positioning and advertising concept, music and sound design, estimated filming locations and set direction, costumes, hair and makeup, potential make-up and NGs during filming, and key points to watch for global fans. Brand Positioning and Advertising Concept As a professional skincare brand, AHC has consistently emphasized both a "dermatological approach" and an "emotional user experience." This T-SHOT eye cream commercial aims to reinforce the brand'...
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A Detailed Analysis of the Cheonnok Advertisement (Lee Jin-wook): A Complete Guide to the Brand Message and Fan-Worthy Details

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"Cheonnok, Increasing the Strength of Energy." (Cheonnok Tone Booster 34") — Behind the Scenes & Key Points of the Advertisement Featuring Lee Jin-wook Cheonnok's new product, Tone Booster, is a 34-second spot commercial that clearly conveys actor Lee Jin-wook's serious image and the product's core message of "energy recovery and strengthening." Despite its short running time, the visuals, audio, and styling are meticulously designed to simultaneously convey the brand's reliability, the product's functionality, and the consumer's emotional well-being (stability and vitality). Below, we've detailed the brand background and advertisement concept, musical direction, estimated filming locations, costumes, hair, and makeup, potential NGs and behind-the-scenes anecdotes that may have occurred during filming, and ideas fans can expand into content. Brand Positioning and Advertisement Concept Cheonnok is expanding its product line in the...
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