KstarAD

Hello! Today, we'll be taking a deep dive into the marketing campaign for "Belotero," a hero product from Merz Aesthetics, a global leader in the medical aesthetics industry. This 30-second commercial, starring Song Hye-kyo, Korea's undisputed top actress and global icon, goes beyond simply showcasing a beautiful face. It offers a technical solution to the biggest buzzword in the filler market: "naturalness." We'll delve into the meticulous marketing strategy and brand philosophy behind this commercial, exploring why premium filler brands prioritize "adhesion" over "volume," and why Song Hye-kyo was chosen. 👑 1. Model Strategy: Song Hye-kyo, the "Irreplaceable" Aura Belotero's use of actress Song Hye-kyo as its model goes beyond mere star marketing. The pinnacle of premium image: Song Hye-kyo is a unique figure who has maintained consistent beauty and elegance since her debut. Her sophisticated and intelligent image...

Hello! Today, we'll be taking an in-depth look at the "Mayopino (Gochu Mayo)" commercial from [Puradak Chicken X Chef Ahn Sung-jae], a hot topic in the Korean F&B marketing market. Ahn Sung-jae, Korea's only three-star Michelin chef, created a sensation with his meticulous and detailed approach to food review on Netflix's "Black and White Chef." The fact that he chose a "delivery chicken" brand rather than a fine dining restaurant as his first advertising model created a huge buzz. What new brand value did Puradak want to convey beyond the label of "luxury chicken" ? And what was Chef Ahn's intention behind his performance in this 30-second commercial? Let's take a close look through the lens of a marketing strategist. 👨‍🍳 1. Model Strategy: Borrowing an Absolute Authority on "Taste" Puradak has successfully established a "luxurious visual" and "sophisticated image" by employing actor Ju...

Hello! Today, we'll be taking a deep dive into the "Cinema - Creator Edition" commercial for the Fujifilm Instax Mini Evo, a camera that sold out like hotcakes thanks to its combination of analog sensibility and cutting-edge technology, from a marketing perspective. Typically, camera commercials feature top actors and actresses demonstrating its capabilities. However, for this campaign, Instax chose Nam Young-seo and Lee Chae-won, influencers beloved for their unique personalities on Instagram and YouTube, instead of big-name celebrities. Why did Fujifilm make this choice? And what meticulous strategy lies behind the tagline, "An instant film containing us"? Let's unpack the brand's big picture. 📸 1. Product Positioning: The Pinnacle of Hybrid: The "Mini Evo" First, you need to understand the characteristics of the product featured in this ad, the "Mini Evo." The Minievo is a hybrid instant camera that combines the sensibility of an ...

Hello! Today, we'll be analyzing the short-form trend that's changing the landscape of the content market and the marketing strategies of new platforms targeting it. This is the launch campaign for [Lezhin Snack X STAYC Yoon]. Lezhin Snack, a short-form drama platform created by webtoon powerhouse Lezhin Comics, made a strong impression upon its launch by selecting STAYC member Yoon as its model. Why was it called a "snack" rather than a "drama"? Why did it have to be STAYC Yoon among so many idols? Let's unravel the meticulous marketing strategy and targeting secrets hidden within this ad. 📱 1. Market Context: The Era of "Value for Money" and "Dopamine" First, we need to understand the context behind this ad. We're truly in the "golden age of short-form content." The public, accustomed to TikTok, YouTube Shorts, and Instagram Reels, now perceives even hour-long dramas as long. Time-to-performance ratio: This refers to ...

Hello! Today, we'll be taking a deep dive into the "Vanilla Shake" ad campaign by [McDonald's Happy Snack X Red Velvet Joy], a prime example of F&B marketing. This ad, featuring Red Velvet Joy, the face of McDonald's, known for her "human vitamin" and "juicy personality," goes beyond simply promoting a new menu item. It also embodies a sophisticated strategy that re-establishes the brand's image and targets a specific demographic. Let's delve into the background and strategy behind McDonald's seasonal discount platform, "Happy Snack," and why it chose Vanilla Shake and Joy. 📊 1. Campaign Overview: Reinforcing the Identity of "Happy Snack" First, we need to understand the core of this ad: the "Happy Snack" platform. Happy Snack is a promotional event where McDonald's selects popular seasonal snacks and offers them at discounted prices all day long. A Breakthrough in the Age of High Prices: With...