Nordisk x Lee Chan-hyuk 26FW Ad: "The Season We Love" – Autumn Outdoors with AKMU’s Lee Chan-hyuk
When autumn arrives, you can feel the change of seasons without even traveling far. Sometimes, the crisp air, the colors of the forest, and the quiet atmosphere by the lake make **autumn itself feel like a scene from a journey**. The **"The Season We Love" campaign (featuring Lee Chan-hyuk)** for Nordisk’s 2026 FW season captures this very essence of autumn. **Lee Chan-hyuk of AKMU** stars as the model in this advertisement. Ahead of the 2026 FW season, Nordisk selected AKMU members Lee Chan-hyuk and Lee Su-hyun as its new brand ambassadors and launched a campaign showcasing a Nordic-style camping and outdoor lifestyle set against the backdrop of autumnal lakes and forests. In this post, we’ll explore the **meaning behind the campaign title "The Season We Love,"** look at Lee Chan-hyuk’s style and the video’s atmosphere, and introduce Nordisk’s brand concept—something international K-pop fans will want to know. ## Official YouTube Video [Nordisk 26FW "The Seaso...