KstarAD

Hello! Today, we'll be taking a deep dive into the marketing campaign featuring Chef Kim Si-hyun, aka "Baby Beast," who recently rose to stardom on the Netflix variety show "Black and White Chef: Culinary Class War," and BBQ's new product, "Bboom Chiking." Her stunning visuals on TV captivated viewers with her fierce cooking skills and competitive spirit. Now, she's become the new face of BBQ and offers "Seasoning Therapy." Why did BBQ choose Kim Si-hyun over countless other chefs, and what strategy lies behind the unique "therapy center" concept? Let's begin our delicious analysis. 🐯 1. Model Strategy: The Parallel Theory of "Baby Beast" and "Bboom Chiking" The selection of the model for this commercial is truly a "perfect pairing" of character and product. Dual Duality: Chef Kim Si-hyun's nickname, "Baby Beast," signifies the coexistence of her cute appearance (baby) an...

Hello! Today, we'll be taking a deep dive into the Fujifilm [instax mini evo cinema - couple edition] ad, featuring the hottest models, [Na Hyun-woong & Nam Young-seo], who created countless "over-immersive" fans through the YouTube video "72-Hour Blind Date" and demonstrated chemistry that rivals that of a real couple (or even a fling), from a marketing perspective. Typically, camera ads use top stars or professional models to emphasize "coolness." But why did Fujifilm choose an ordinary person (influencer) who became a hot topic on YouTube reality shows? And what marketing strategy does the tagline "An instant film with us in it" embody? Let's unravel the brand's intentions hidden within this exciting ad. 💑 1. Model Strategy: The Power of Reality to Inspire "Over-immersion" The biggest factor in the success of this ad campaign is undoubtedly the selection of models. Na Hyun-woong and Nam Young-seo became known to ...

Hello! Today, we'll be taking a deep dive into the "We Are The Future" campaign advertisement by [Gmarket X H.O.T.], a legendary idol group that left its mark on Korean pop culture history, from a marketing perspective. "I'll create my own world." These are the lyrics from H.O.T.'s hit song "We Are The Future" which captivated the hearts of teenagers in the late 90s. Now, 17 years later, they've returned as a full group and teamed up with e-commerce platform Gmarket to deliver this message once again. Beyond simply reminiscing, this ad precisely targeted the generation with the highest purchasing power. Let's take a closer look at the meticulous strategy and success factors behind its success. 🏳️ 1. Campaign Background: The Return of a Legend and the "Newtro" Craze When this ad was released, South Korea was at the center of a "Newtro" (New + Retro) craze that went beyond "Retro" Gmarket became the main...

Hello! Today, we'll be taking a deep dive into the new "FEEL YOUR PARADISE" campaign video from the globally acclaimed collaboration [PARADISE CITY X BTS V], from a marketing perspective. The news that Paradise City, South Korea's leading luxury resort complex, selected BTS's V as its brand model created a huge buzz. The released 30-second official film goes beyond a simple hotel commercial, showcasing a striking mise-en-scène reminiscent of a film noir or a work of art. Why did Paradise City choose V, and what brand message and strategy did they hide in this short video? Let's unravel the meticulous marketing strategy that captivated both global fans and luxury consumers. 👑 1. Model Strategy: Combining the Genre of "V" and Luxury The core of this commercial is undoubtedly the model, "V" (Kim Taehyung). Paradise City chose V because his image perfectly aligns with the brand's "Art-tainment" identity. Aristocratic Persona: V...

Hello! Today, we'll be taking a deep dive into the marketing campaign for "Belotero," a hero product from Merz Aesthetics, a global leader in the medical aesthetics industry. This 30-second commercial, starring Song Hye-kyo, Korea's undisputed top actress and global icon, goes beyond simply showcasing a beautiful face. It offers a technical solution to the biggest buzzword in the filler market: "naturalness." We'll delve into the meticulous marketing strategy and brand philosophy behind this commercial, exploring why premium filler brands prioritize "adhesion" over "volume," and why Song Hye-kyo was chosen. 👑 1. Model Strategy: Song Hye-kyo, the "Irreplaceable" Aura Belotero's use of actress Song Hye-kyo as its model goes beyond mere star marketing. The pinnacle of premium image: Song Hye-kyo is a unique figure who has maintained consistent beauty and elegance since her debut. Her sophisticated and intelligent image...