What soju did actress Pyo Ye-jin choose? The secret to cleanliness in the All New Good Day commercial.
Hello. Today, we'll be taking a closer look at the All New Good Day advertising campaign, featuring Muhak's flagship brand Good Day, which is creating a new sensation in the Korean soju market, and actress Pyo Ye-jin, synonymous with a clean and pure image. Zero Sugar is the latest buzzword in the soju industry. In keeping with the healthy pleasure trend, which seeks both health and enjoyment, Good Day has returned with a new, fructose-free formula. Pyo Ye-jin, known for her solid acting and bright energy in films like Taxi Driver and Youthful Moon, has joined the campaign as the brand ambassador, adding a fresh touch to the brand. Let's take a close look at the "All New" slogan and the message it conveys through Pyo Ye-jin, from a marketer's perspective. 1. Brand Description: Good Day: The Science of 72-Hour Oxygen Fermentation Muhak's Good Day is a nationally recognized soju brand based in the Gyeongsang Province. Good Day's most distinctive feature ...