KstarAD

1️⃣ Intro “It goes down even smoother.” Lotte Chilsung Beverage’s soju brand, ‘Chum-Churum,’ is heating up the online world with the release of a 15-second commercial featuring comedian Lee Su-ji as its model. This video has become the center of attention due to its unconventional casting and humor, which are completely different from traditional alcohol advertisements. The reason this commercial is receiving particular attention is that it incorporates the storyline from the time Lee Su-ji gained immense popularity for parodying the previous model, actress Han So-hee. As an unprecedented situation unfolds where a “parody becomes a real advertisement,” consumers are showering it with praise, declaring, “A marketing genius has appeared.” 2️⃣ About the Brand ‘Chum-Churum’ is Lotte Chilsung Beverage’s flagship soju brand, which has been loved for a long time by promoting its image as a “smooth soju.” Over the years, it has emphasized a sophisticated and emotional image by employing top-st...

1️⃣ Intro The “[Isaac Toast X Mingyu] Isaac Toast, Open on Mingyu’s Table! (full ver.)” advertisement released by Isaac Toast is a new brand campaign for 2026 featuring SEVENTEEN’s Mingyu as the model. Immediately after its release, this video garnered an explosive reaction on social media and online communities, earning the nickname “The Birth of Human Isaac Toast.” With Mingyu, who has always shown exceptional affection for Isaac Toast, finally being selected as the brand model, fans flooded the comments with remarks such as “This combination is destiny” and “The most perfect model selection.” 2️⃣ About the Brand Isaac Toast is Korea’s representative toast franchise brand that began in 2003. With its sweet kiwi sauce, fresh ingredients, and reasonable prices, it has long been loved as a “national snack” by students and office workers alike. The selection of Mingyu as a model is regarded as a "masterstroke" that seamlessly incorporates the story of a "successful fan...

1️⃣ Intro “Aaaaaaaah, so amazing~” You have likely heard this phrase on social media at least once these days. It is the new 2026 advertising campaign released by SK Telecom’s T Roaming, featuring actor Ji Chang-wook as its model. As soon as the ad was released, it garnered intense attention as “Ji Chang-wook’s epic transformation.” This is because he, who usually maintains a gentle and stylish image, delivered a comical performance while screaming at the top of his lungs. This humorous approach, which breaks conventional advertising conventions, is spreading like a meme among the MZ generation and gaining immense popularity. 2️⃣ About the Brand SK Telecom is Korea’s leading telecommunications company, and T Roaming provides international roaming services for overseas travelers. This advertisement promotes T Roaming’s new service, “Azu,” emphasizing easy and amazing benefits. The selection of Ji Chang-wook as the model appears to be a strategy to maximize the “twist” effect. It was det...

1️⃣ Intro The “Presence Starting from Me, The new Audi A6” campaign unveiled by Audi is a premium sedan advertisement featuring actor Lee Byung-hun as the model. Released in 2026, this video went beyond a simple car commercial, garnering significant attention immediately after its release for its overwhelming atmosphere and visual aesthetics, resembling a movie trailer. In particular, the harmonious blend of Lee Byung-hun’s unrivaled charisma and the Audi A6’s sophisticated design perfectly visualized the keyword “presence.” It received praise for maximizing the synergy between the model and the brand, to the extent that the moniker “Human Audi” felt entirely natural. 2️⃣ About the Brand Audi is a German premium automotive brand that has emphasized sophisticated design and innovative technology under the slogan “Vorsprung durch Technik (Progress Through Technology).” Through its luxurious and urban image, it possesses a strong fan base worldwide. Lee Byung-hun was selected as the model...

1️⃣ Intro The advertisement released by McDonald’s, “The Taste and Aroma of Crab Meat Just Like That! NEW Crab Cream Croquette Snack Wrap,” is a campaign for the new 2026 menu featuring Red Velvet’s Joy as the model. Immediately after its release, the combination of Joy’s refreshing charm and the visuals of the new product quickly became a hot topic on social media and online communities. In particular, the advertisement is receiving attention as a successful F&B commercial that stimulates viewers' appetites, with praise that Joy’s image—known as a “Human Vitamin”—perfectly captured the taste and atmosphere of the new Snack Wrap. 2️⃣ About the Brand McDonald’s is a globally loved fast-food brand that constantly provides new experiences through seasonal limited-edition menus and new menus that highlight the unique characteristics of each country. The brand’s core value is to offer a quick, convenient, yet enjoyable meal. Joy was chosen as the model because of the bright and heal...

1️⃣ Intro The advertisement for the launch of Shin Ramyun Rosé, released by Nongshim—“A Combination Chosen by SHIN, Happiness Created by SHIN”—is a new 2026 campaign featuring the global K-pop group aespa as models. This ad garnered significant attention immediately after its release by combining the meeting of the nation’s favorite ramen, Shin Ramyun, with trendy rosé sauce, alongside aespa’s futuristic image. In particular, the witty copy likening the brand name “SHIN” to “God” blends harmoniously with aespa’s sophisticated visuals, transcending a simple ramen advertisement to be consumed as a piece of content in itself. It is generating such an enthusiastic response that people are saying, “This combination is unfair.” 2️⃣ About the Brand Nongshim is a leading global food company representing South Korea, and “Shin Ramyun” is a product synonymous with K-Food. For Shin Ramyun, which has gained worldwide popularity centered on its spicy flavor, introducing a smooth rosé taste signifie...

1️⃣ Intro The video “Suntory Highball❤️Park Jihoon #1 Hello?” released by Suntory Highball is a digital advertising campaign featuring actor Park Jihoon as the model. Released in 2026, this video conveys the light and refreshing image of the Highball through short and stylish direction. In particular, the concept, which begins with a short greeting of “Hello?”, gives the feeling of opening the first chapter of a series and was quickly shared among fans immediately after its release. It received praise for the natural blend of Park Jihoon’s signature gentle vibe and the refreshing image of the Highball. 2️⃣ About the Brand Suntory is a representative global alcoholic beverage brand from Japan, possessing worldwide recognition for its whiskey and Highball products. Recently, as Highball culture has spread in Korea, it has been gaining popularity, particularly among young consumers. The selection of Park Jihoon as a model appears to be a strategy to expand the brand image across generatio...