KstarAD

Hello! Today, we're taking a close look at the 15-second TVCF for "Flexion Hybrid" by [EIDER X Ive Jang Won-young], a visually stunning ad that shook up the outdoor market. "Hiking boots are clunky?" "Outdoor activities are only for the elderly?" Jang Won-young shattered these stereotypes and transformed hiking and trekking into the hippest hobbies for the MZ generation. As Eider's muse, she creates buzz every season, and this time, she's wearing ultra-light hiking boots featuring the world's first Gore-Tex Hybrid technology. This 15-second montage is more than just a pretty ad; it reveals Eider's meticulous strategy for achieving both functionality and style! We'll delve into everything from the brand message to Jang Won-young's Gorecore look. 🏔️ 1. Brand Description: Eider, a Leader in "Young Outdoor" Eider is a traditional outdoor brand that originated in France, but has undergone one of the most successful rebran...

Hello! Today, we're taking a close look at the "Fuel Efficiency Shot" campaign by [Bullsone Shot X Kim Sung-joo, Go Kyu-pil], a witty and humorous ad that tackles a common driver concern: fuel efficiency. With the ongoing high oil prices, interest in maintaining your car's fuel efficiency is higher than ever. Korea's No. 1 engine cleaner, Bullsone Shot, met with national caster Kim Sung-joo and actor Go Kyu-pil, who became a household name as Chorongi in the film "The Outlaws 3," to head to the golf course. Cars, golf, and fuel efficiency. Let's take a close look at how these three keywords intertwined to create this delightful 30-second drama from a marketer's perspective. 🚗 1. Brand Description: Bullsone, the epitome of engine maintenance in Korea Bullsone is the undisputed leader in Korea's automotive aftermarket. Among them, 'Bullsone Shot' is synonymous with engine cleaners that remove engine grime and restore engine performanc...

Hello! Today, we're introducing a hotly anticipated commercial that completely sheds the rigid image of financial advertising and is armed with a refreshing edge. It's the "Hana is Heart" campaign by [Hana Insurance X Ive Ahn Yu-jin]. Ahn Yu-jin, who has emerged as one of Korea's top "blue chips" through her roles on the tvN entertainment show "Ji-rak-sil" (Earth Arcade) and as an idol, became the face of Hana Direct Auto Insurance. This 30-second video, featuring her as the face of the brand, became an instant hit on YouTube and short-form channels with its addictiveness. This commercial doesn't simply feature a pretty model encouraging customers to sign up for insurance; it utilizes the intuitive symbol of a "heart" and a dance routine! Let's take a closer look to uncover the marketing strategies behind it. 🏢 1. Brand Description: Hana Insurance, Rejuvenating Through Digital Hana Insurance is Hana Financial Group's di...

Hello! Today, we'll be taking a close look at the new advertising campaign "Winning Prizes is Everyday Life" from [KB Insurance X Kim Yuna], an icon of trust that every Korean can nod to. Kim Yuna, the greatest figure skater in history and known as "Queen Yuna," has maintained her unwavering elegance even after retirement. And KB Insurance, her long-standing partnership with the company has solidified its position as a leader in the financial sector. These two "top tiers" have come together to deliver a provocative yet perfectly executed message: "Winning Prizes is Everyday Life." More than just a simple insurance ad, this ad stylishly captures the confidence that only a top tier can deliver! Let's take a close look, from the brand strategy to Kim Yuna's styling. 🏢 1. Brand Description: KB Insurance, Building the Asset of "Trust" KB Insurance, a core affiliate of KB Financial Group, is a leader in the Korean non-life insur...

Hello! Today, we're taking a closer look at the "Choo Choo Chicken Steak" commercial by [Goobne X Choo Sung Hoon & Choo Sarang], featuring the beloved "Choovely" father and daughter who reunited after a long time. "Who wants some grapes?" The adorable little Sarang has grown up and is now enjoying a chicken steak mukbang with her dad. This commercial is a mouthwatering feast, showcasing the delightful chemistry between the father and daughter! Let's take a closer look at why Goobne chose this father and daughter as their models and what delicious strategies they've hidden within this 30-second video. 🍗 1. Brand & Message: Sauce~ A surprising burst of flavor! The star of this commercial is Goobne's ambitious "Goobne Choo Choo Chicken Steak." Through this campaign, the brand aims to completely shatter the stereotype that chicken breast and other convenience foods are "dry and tasteless." The Aesthetics of Pun: T...