KstarAD

Hello! Today, we're introducing a hotly anticipated commercial that completely sheds the rigid image of financial advertising and is armed with a refreshing edge. It's the "Hana is Heart" campaign by [Hana Insurance X Ive Ahn Yu-jin]. Ahn Yu-jin, who has emerged as one of Korea's top "blue chips" through her roles on the tvN entertainment show "Ji-rak-sil" (Earth Arcade) and as an idol, became the face of Hana Direct Auto Insurance. This 30-second video, featuring her as the face of the brand, became an instant hit on YouTube and short-form channels with its addictiveness. This commercial doesn't simply feature a pretty model encouraging customers to sign up for insurance; it utilizes the intuitive symbol of a "heart" and a dance routine! Let's take a closer look to uncover the marketing strategies behind it. 🏢 1. Brand Description: Hana Insurance, Rejuvenating Through Digital Hana Insurance is Hana Financial Group's di...

Hello! Today, we'll be taking a close look at the new advertising campaign "Winning Prizes is Everyday Life" from [KB Insurance X Kim Yuna], an icon of trust that every Korean can nod to. Kim Yuna, the greatest figure skater in history and known as "Queen Yuna," has maintained her unwavering elegance even after retirement. And KB Insurance, her long-standing partnership with the company has solidified its position as a leader in the financial sector. These two "top tiers" have come together to deliver a provocative yet perfectly executed message: "Winning Prizes is Everyday Life." More than just a simple insurance ad, this ad stylishly captures the confidence that only a top tier can deliver! Let's take a close look, from the brand strategy to Kim Yuna's styling. 🏢 1. Brand Description: KB Insurance, Building the Asset of "Trust" KB Insurance, a core affiliate of KB Financial Group, is a leader in the Korean non-life insur...

Hello! Today, we're taking a closer look at the "Choo Choo Chicken Steak" commercial by [Goobne X Choo Sung Hoon & Choo Sarang], featuring the beloved "Choovely" father and daughter who reunited after a long time. "Who wants some grapes?" The adorable little Sarang has grown up and is now enjoying a chicken steak mukbang with her dad. This commercial is a mouthwatering feast, showcasing the delightful chemistry between the father and daughter! Let's take a closer look at why Goobne chose this father and daughter as their models and what delicious strategies they've hidden within this 30-second video. 🍗 1. Brand & Message: Sauce~ A surprising burst of flavor! The star of this commercial is Goobne's ambitious "Goobne Choo Choo Chicken Steak." Through this campaign, the brand aims to completely shatter the stereotype that chicken breast and other convenience foods are "dry and tasteless." The Aesthetics of Pun: T...

Hello! Today, we're taking a deep dive into the full version of the "Star Run" campaign advertisement from [Daekyo Summit X TWS], a refreshing breath of fresh air in the education industry. The youngest member of HYBE, who created a sensation upon their debut with "First Meetings Don't Go as Planned," and Pledis Entertainment's ambitious TWS, have garnered significant attention as their first educational brand advertisement. This isn't your typical boring study ad; it's more like watching a youth film or music video! Let's take a closer look at what message Daekyo Summit wanted to convey to teenagers, and how the visuals and styling of the TWS members really shine. 🏫 1. Brand Message & Copy: A New Definition of Studying, "Coolness" The core copy that runs through this advertisement is, without a doubt, "Isn't it cool to study when you're determined?" While traditional study materials and academy advertisemen...

Hello! Today, I'd like to introduce you to a very interesting and entertaining advertising campaign that has broken new ground in automotive advertising. This is the "For Every Life, EV Multiverse" campaign from [Kia The Kia EV X Ryu Seung-ryong]. Ryu Seung-ryong, a renowned actor who has recently showcased his diverse acting skills in dramas like "Moving" and the film "Extreme Job," stars as the model. This ad doesn't simply boast about the car's performance; through its unique "Multiverse" worldview, it perfectly illustrates how Kia's electric vehicle lineup can integrate into our lives. Why did Kia choose to have actor Ryu Seung-ryong portray so many different selves? And what marketing strategy lies behind the "For Every Life" slogan? Let's delve into this. 🌌 1. Concept: Ten Million Actors Playing Multiple Roles: "EV Multiverse" The core concept of this advertisement is the multiverse worldview: ...