KstarAD

1️⃣ Intro The 15-second L-bar commercial for the ‘New Downy 5-Star Hotel Collection’ is a premium fabric softener campaign featuring IVE's Wonyoung as the model. Released in 2026, this video garnered attention for concisely capturing a luxurious hotel scent concept within its short running time. In particular, Wonyoung’s sophisticated and elegant image naturally connected with the keyword ‘5-Star Hotel,’ receiving high interest on social media immediately after its release. It drew attention for creating an atmosphere reminiscent of a luxury fashion film, despite being an advertisement for household goods. 2️⃣ About the Brand Downy is the flagship fabric softener brand of the global consumer goods company P&G, which has long emphasized fragrance and softness. Recently, it has been expanding the consumer experience by strengthening its premium fragrance lineup beyond its existing product lines. The ‘5-Star Hotel Collection’ is a product based on the concept that one can enjoy ...

1️⃣ Intro The 30-second commercial released by Maxim Mocha Gold, titled “The Soul Knows This Happiness,” is an emotional coffee campaign featuring actress Park Bo-young as the model. Released in 2024, this video captures the warm happiness felt in small moments of everyday life, resonating with many viewers. In particular, Park Bo-young’s signature lovely and comfortable image blends naturally with the brand message, garnering significant attention. It showcases a charm distinct from conventional coffee commercials by focusing on a calm atmosphere and emotional depth rather than exaggerated staging. 2️⃣ About the Brand Maxim Mocha Gold is Korea’s leading instant coffee brand introduced by Dongseo Foods, having long established itself as the nation's favorite coffee. It is characterized by its smooth taste and aroma, as well as a brand image that accompanies daily life. The selection of Park Bo-young as the model appears to be a strategy to reinforce the brand’s warm and friendly i...

1️⃣ Intro Listerine’s newly released YouTube Shorts ad, “Up to the 75% Your Toothbrush Can’t Reach!” , is an oral care campaign featuring the global idol group ENHYPEN as models. This video is a short-form ad released in 2024 that concisely conveys the product’s core message in a short amount of time, spreading rapidly among fans and consumers immediately after its release. The reason this ad is garnering attention is that it reinterpreted the relatively rigid product category of oral care in a friendly and trendy way by combining it with a young and sophisticated idol group. In particular, it received positive reviews for effectively inducing repeat consumption by actively utilizing the characteristics of the YouTube Shorts short-form platform. 2️⃣ About the Brand Listerine is a global oral care brand well known for its mouthwash products that remove oral bacteria and harmful substances that cannot be managed by brushing alone. Although it is a brand with a long history, it has recent...

1️⃣ Intro The brand film “BOUQUET GARNI with KIM CHAEWON,” released by BOUQUET GARNI, is an emotional beauty campaign featuring LE SSERAFIM’s Kim Chaewon as the model. The video was released in 2026 and immediately garnered attention for Kim Chaewon’s fresh vibe and the brand’s signature delicate visual aesthetics. This advertisement received attention for going beyond simple product promotion to be produced in the format of a brand film resembling a pictorial. Kim Chaewon’s clear and sophisticated image harmonized with the brand concept, which emphasizes fragrance and emotion, attracting the interest of both fans and beauty consumers. 2️⃣ About the Brand BOUQUET GARNI is a lifestyle and personal care brand embodying French sensibility, developing product lines that emphasize fragrance and atmosphere. True to its name, it is characterized by a sensual mood and soft image inspired by a "bouquet." The selection of Kim Chaewon as a model appears to be a strategy that reflects he...

1️⃣ Intro Starting with the powerful tagline, “No time to explain, ride No. 1! Ride with Kiwoom!” , this 15-second commercial is a new campaign launched by Kiwoom Securities featuring actor Yoo Hae-jin as its model. Released in 2026, this video garnered significant attention for its impactful message and Yoo Hae-jin’s signature realistic acting, despite its short duration. In particular, it became a hot topic for unraveling the potentially complex image of finance and investment through simple and intuitive sentences. The straightforward phrase “No time to explain” emphasized the importance of quick investment decisions and platform selection, leaving a strong impression on consumers. 2️⃣ About the Brand Kiwoom Securities is Korea’s leading online securities firm and a brand with strengths in platform services centered on individual investors. It has solidified its position in the digital financial market by leveraging its mobile trading system and its image as the number one stock tr...

1️⃣ Intro The video “[Yves Rocher x All Day Project] ALL DAY Scalp Purification Project – Hair Vinegar Full ver.” released by Yves Rocher is a hair care campaign featuring the All Day Project as its model. Released in 2024, the video garnered attention for presenting a relatively functional product—scalp care—through stylish visuals and a trendy concept. In particular, it became a hot topic for emphasizing the importance of daily routine management by prominently featuring the keyword “Scalp Purification Project.” Unlike conventional shampoo advertisements, it visually expresses freshness and a refreshing sensation, highlighting a branding strategy targeting young consumers. 2️⃣ About the Brand Yves Rocher is a French natural cosmetics brand well-known for its skincare and hair care products based on plant-derived ingredients. It has consistently received love in the global market for its eco-friendly image and reasonable prices. The selection of the All Day Project as the model for ...

1️⃣ Intro The ‘Black Cushion Universe Full Film’ released by HERA is a global beauty campaign video featuring Stray Kids’ Felix as the model. The full version of the film was released in 2026 and sensuously unfolds a worldview concept centered on the brand’s signature product, the Black Cushion. The reason this advertisement became a hot topic is the collaboration between a global K-pop star and a premium cosmetic brand. In particular, it was praised for expanding the conventions of beauty advertising by having a male idol stand at the center of a cushion foundation campaign. Immediately after its release, the video garnered a huge response from global fandoms and beauty communities, spreading rapidly. 2️⃣ About the Brand HERA is Amorepacific’s premium makeup brand that has emphasized a sophisticated and urban image. In particular, the ‘Black Cushion’ is the brand’s representative best-selling product, gaining popularity both domestically and internationally for its coverage, long-las...