KstarAD

1️⃣ Intro The advertisement released by McDonald’s, “The Taste and Aroma of Crab Meat Just Like That! NEW Crab Cream Croquette Snack Wrap,” is a campaign for the new 2026 menu featuring Red Velvet’s Joy as the model. Immediately after its release, the combination of Joy’s refreshing charm and the visuals of the new product quickly became a hot topic on social media and online communities. In particular, the advertisement is receiving attention as a successful F&B commercial that stimulates viewers' appetites, with praise that Joy’s image—known as a “Human Vitamin”—perfectly captured the taste and atmosphere of the new Snack Wrap. 2️⃣ About the Brand McDonald’s is a globally loved fast-food brand that constantly provides new experiences through seasonal limited-edition menus and new menus that highlight the unique characteristics of each country. The brand’s core value is to offer a quick, convenient, yet enjoyable meal. Joy was chosen as the model because of the bright and heal...

1️⃣ Intro The advertisement for the launch of Shin Ramyun Rosé, released by Nongshim—“A Combination Chosen by SHIN, Happiness Created by SHIN”—is a new 2026 campaign featuring the global K-pop group aespa as models. This ad garnered significant attention immediately after its release by combining the meeting of the nation’s favorite ramen, Shin Ramyun, with trendy rosé sauce, alongside aespa’s futuristic image. In particular, the witty copy likening the brand name “SHIN” to “God” blends harmoniously with aespa’s sophisticated visuals, transcending a simple ramen advertisement to be consumed as a piece of content in itself. It is generating such an enthusiastic response that people are saying, “This combination is unfair.” 2️⃣ About the Brand Nongshim is a leading global food company representing South Korea, and “Shin Ramyun” is a product synonymous with K-Food. For Shin Ramyun, which has gained worldwide popularity centered on its spicy flavor, introducing a smooth rosé taste signifie...

1️⃣ Intro The video “Suntory Highball❤️Park Jihoon #1 Hello?” released by Suntory Highball is a digital advertising campaign featuring actor Park Jihoon as the model. Released in 2026, this video conveys the light and refreshing image of the Highball through short and stylish direction. In particular, the concept, which begins with a short greeting of “Hello?”, gives the feeling of opening the first chapter of a series and was quickly shared among fans immediately after its release. It received praise for the natural blend of Park Jihoon’s signature gentle vibe and the refreshing image of the Highball. 2️⃣ About the Brand Suntory is a representative global alcoholic beverage brand from Japan, possessing worldwide recognition for its whiskey and Highball products. Recently, as Highball culture has spread in Korea, it has been gaining popularity, particularly among young consumers. The selection of Park Jihoon as a model appears to be a strategy to expand the brand image across generatio...

1️⃣ Intro Released under the title "Light Glow Even While Working!", this advertisement is a beauty brand campaign featuring actress Kim Hyang-gi as the model. Episode 01, "If You Become a Monster at Work...", released in 2024, humorously portrays the weariness and stress of office life while capturing the image of maintaining a radiant glow even amidst it all. Immediately after its release, it garnered significant attention on social media and office worker communities, with reactions such as "It feels like my story" and "Kim Hyang-gi's acting is so relatable." The fact that it went beyond a simple beauty advertisement to authentically depict the daily life of a working woman resonated deeply with viewers. 2️⃣ About the Brand The brand behind this campaign is a beauty line that pursues a light and natural glow even amidst busy daily lives, specifically targeting MZ generation office workers. Its products are characterized by a lightweight fe...

1️⃣ Intro The “Yoajung x TXT – The Way We Love, Yoajung (Full ver.)” advertisement is a brand campaign featuring the global K-pop group TOMORROW X TOGETHER (TXT) as models. Released in 2024, this video went beyond simple product promotion to emotionally portray “self-love” and “moments spent together,” attracting the attention of both fans and consumers. In particular, TXT’s signature refreshing yet delicate sensibility permeated the entire advertisement, causing it to spread rapidly on social media immediately after its release. The phrase “The Way We Love” garnered attention by stimulating emotional resonance beyond mere consumption. 2️⃣ About the Brand Yoajung is a dessert and lifestyle brand targeting the younger generation, characterized by a trendy menu composition and an emotional branding strategy.  The brand name itself conveys a friendly and gentle image, emphasizing the message of “small happiness for myself.” The selection of TXT as models appears to be a strategy to s...

1️⃣ Intro The Park Ji-hoon X Kiyoungi Charcoal Chicken 30-second commercial, released with the powerful tagline “Changing the Standard of Charcoal Chicken,” is a new brand campaign featuring actor Park Ji-hoon as the model. This video garnered attention for its sophisticated mood and stylish direction, distinct from existing chicken commercials. In particular, the combination of the image of Park Ji-hoon, an actor formerly an idol, and the familiar menu of charcoal-grilled chicken was praised for being fresh. Immediately after its release, it became a hot topic among fans and consumers, with reactions such as “The commercial looks like a movie” and “Can a chicken commercial be this stylish?” 2️⃣ About the Brand Kiyoungi Charcoal Chicken is a chicken franchise brand that emphasizes direct charcoal grilling, promoting a menu concept that differentiates it from typical fried chicken. The smoky aroma and direct-fire cooking method are its core competitive advantages. The reason for selecti...

1️⃣ Intro The 6-second short-form commercial released by ANUA, “‘Knock knock... Is it Mom?’ | It’s Me | ILLIT,” is a digital campaign video featuring the girl group ILLIT as models. Released in 2026, this ad left a strong impression despite its short running time, thanks to its witty dialogue and the members’ natural acting. In particular, the short phrase “Knock knock... Is it Mom?” garnered attention as it spread like a meme on social media. Unlike conventional static beauty advertisements, its approach with a casual and everyday tone resonated with the MZ generation. 2️⃣ About the Brand ANUA is a hypoallergenic skincare brand based on naturally derived ingredients, and it is expanding its presence in the global K-beauty market, particularly with its soothing care product line. It is characterized by its emphasis on the skin's natural health, along with a simple and clean brand image.  The reason ILLIT was chosen as a model is the group's clear and fresh image. As a 5th-gene...