KstarAD

Hello! Today, we'll be taking a deep dive into the global "Hotter Than My EX" campaign from the Samyang Foods Buldak Bokkeum Myeon x BOYNEXTDOOR brand, the original K-Spicy brand that captivated taste buds around the world. "Hotter than my ex?" This provocative and witty tagline compares the intense spiciness of Buldak Bokkeum Myeon to the "heat of a past love." Featuring KOZ Entertainment, a subsidiary of HYBE, as its models, the campaign has garnered a passionate response from global fans since its release. Why did Samyang Foods choose them, and what meticulous planning lies behind this unconventional concept? Let's take a closer look at this ad, which exemplifies the perfect blend of K-food and K-pop marketing. 🔥 1. Concept & Message: Forgetting a Breakup with Spicy Flavor? The campaign's title, "Buldak's Heat, Hotter Than My EX," is ambiguous and accurately resonates with Generation Z. The Aesthetics of Metaphor: ...

Hello! Today, we'll be taking a deep dive into the marketing campaign featuring Chef Kim Si-hyun, aka "Baby Beast," who recently rose to stardom on the Netflix variety show "Black and White Chef: Culinary Class War," and BBQ's new product, "Bboom Chiking." Her stunning visuals on TV captivated viewers with her fierce cooking skills and competitive spirit. Now, she's become the new face of BBQ and offers "Seasoning Therapy." Why did BBQ choose Kim Si-hyun over countless other chefs, and what strategy lies behind the unique "therapy center" concept? Let's begin our delicious analysis. 🐯 1. Model Strategy: The Parallel Theory of "Baby Beast" and "Bboom Chiking" The selection of the model for this commercial is truly a "perfect pairing" of character and product. Dual Duality: Chef Kim Si-hyun's nickname, "Baby Beast," signifies the coexistence of her cute appearance (baby) an...

Hello! Today, we'll be taking a deep dive into the Fujifilm [instax mini evo cinema - couple edition] ad, featuring the hottest models, [Na Hyun-woong & Nam Young-seo], who created countless "over-immersive" fans through the YouTube video "72-Hour Blind Date" and demonstrated chemistry that rivals that of a real couple (or even a fling), from a marketing perspective. Typically, camera ads use top stars or professional models to emphasize "coolness." But why did Fujifilm choose an ordinary person (influencer) who became a hot topic on YouTube reality shows? And what marketing strategy does the tagline "An instant film with us in it" embody? Let's unravel the brand's intentions hidden within this exciting ad. 💑 1. Model Strategy: The Power of Reality to Inspire "Over-immersion" The biggest factor in the success of this ad campaign is undoubtedly the selection of models. Na Hyun-woong and Nam Young-seo became known to ...

Hello! Today, we'll be taking a deep dive into the "We Are The Future" campaign advertisement by [Gmarket X H.O.T.], a legendary idol group that left its mark on Korean pop culture history, from a marketing perspective. "I'll create my own world." These are the lyrics from H.O.T.'s hit song "We Are The Future" which captivated the hearts of teenagers in the late 90s. Now, 17 years later, they've returned as a full group and teamed up with e-commerce platform Gmarket to deliver this message once again. Beyond simply reminiscing, this ad precisely targeted the generation with the highest purchasing power. Let's take a closer look at the meticulous strategy and success factors behind its success. 🏳️ 1. Campaign Background: The Return of a Legend and the "Newtro" Craze When this ad was released, South Korea was at the center of a "Newtro" (New + Retro) craze that went beyond "Retro" Gmarket became the main...

Hello! Today, we'll be taking a deep dive into the new "FEEL YOUR PARADISE" campaign video from the globally acclaimed collaboration [PARADISE CITY X BTS V], from a marketing perspective. The news that Paradise City, South Korea's leading luxury resort complex, selected BTS's V as its brand model created a huge buzz. The released 30-second official film goes beyond a simple hotel commercial, showcasing a striking mise-en-scène reminiscent of a film noir or a work of art. Why did Paradise City choose V, and what brand message and strategy did they hide in this short video? Let's unravel the meticulous marketing strategy that captivated both global fans and luxury consumers. 👑 1. Model Strategy: Combining the Genre of "V" and Luxury The core of this commercial is undoubtedly the model, "V" (Kim Taehyung). Paradise City chose V because his image perfectly aligns with the brand's "Art-tainment" identity. Aristocratic Persona: V...