KstarAD

Hello! Today, we'll be taking a deep dive into the "We Are The Future" campaign advertisement by [Gmarket X H.O.T.], a legendary idol group that left its mark on Korean pop culture history, from a marketing perspective. "I'll create my own world." These are the lyrics from H.O.T.'s hit song "We Are The Future" which captivated the hearts of teenagers in the late 90s. Now, 17 years later, they've returned as a full group and teamed up with e-commerce platform Gmarket to deliver this message once again. Beyond simply reminiscing, this ad precisely targeted the generation with the highest purchasing power. Let's take a closer look at the meticulous strategy and success factors behind its success. 🏳️ 1. Campaign Background: The Return of a Legend and the "Newtro" Craze When this ad was released, South Korea was at the center of a "Newtro" (New + Retro) craze that went beyond "Retro" Gmarket became the main...

Hello! Today, we'll be taking a deep dive into the new "FEEL YOUR PARADISE" campaign video from the globally acclaimed collaboration [PARADISE CITY X BTS V], from a marketing perspective. The news that Paradise City, South Korea's leading luxury resort complex, selected BTS's V as its brand model created a huge buzz. The released 30-second official film goes beyond a simple hotel commercial, showcasing a striking mise-en-scène reminiscent of a film noir or a work of art. Why did Paradise City choose V, and what brand message and strategy did they hide in this short video? Let's unravel the meticulous marketing strategy that captivated both global fans and luxury consumers. 👑 1. Model Strategy: Combining the Genre of "V" and Luxury The core of this commercial is undoubtedly the model, "V" (Kim Taehyung). Paradise City chose V because his image perfectly aligns with the brand's "Art-tainment" identity. Aristocratic Persona: V...

Hello! Today, we'll be taking a deep dive into the marketing campaign for "Belotero," a hero product from Merz Aesthetics, a global leader in the medical aesthetics industry. This 30-second commercial, starring Song Hye-kyo, Korea's undisputed top actress and global icon, goes beyond simply showcasing a beautiful face. It offers a technical solution to the biggest buzzword in the filler market: "naturalness." We'll delve into the meticulous marketing strategy and brand philosophy behind this commercial, exploring why premium filler brands prioritize "adhesion" over "volume," and why Song Hye-kyo was chosen. 👑 1. Model Strategy: Song Hye-kyo, the "Irreplaceable" Aura Belotero's use of actress Song Hye-kyo as its model goes beyond mere star marketing. The pinnacle of premium image: Song Hye-kyo is a unique figure who has maintained consistent beauty and elegance since her debut. Her sophisticated and intelligent image...

Hello! Today, we'll be taking an in-depth look at the "Mayopino (Gochu Mayo)" commercial from [Puradak Chicken X Chef Ahn Sung-jae], a hot topic in the Korean F&B marketing market. Ahn Sung-jae, Korea's only three-star Michelin chef, created a sensation with his meticulous and detailed approach to food review on Netflix's "Black and White Chef." The fact that he chose a "delivery chicken" brand rather than a fine dining restaurant as his first advertising model created a huge buzz. What new brand value did Puradak want to convey beyond the label of "luxury chicken" ? And what was Chef Ahn's intention behind his performance in this 30-second commercial? Let's take a close look through the lens of a marketing strategist. 👨‍🍳 1. Model Strategy: Borrowing an Absolute Authority on "Taste" Puradak has successfully established a "luxurious visual" and "sophisticated image" by employing actor Ju...

Hello! Today, we'll be taking a deep dive into the "Cinema - Creator Edition" commercial for the Fujifilm Instax Mini Evo, a camera that sold out like hotcakes thanks to its combination of analog sensibility and cutting-edge technology, from a marketing perspective. Typically, camera commercials feature top actors and actresses demonstrating its capabilities. However, for this campaign, Instax chose Nam Young-seo and Lee Chae-won, influencers beloved for their unique personalities on Instagram and YouTube, instead of big-name celebrities. Why did Fujifilm make this choice? And what meticulous strategy lies behind the tagline, "An instant film containing us"? Let's unpack the brand's big picture. 📸 1. Product Positioning: The Pinnacle of Hybrid: The "Mini Evo" First, you need to understand the characteristics of the product featured in this ad, the "Mini Evo." The Minievo is a hybrid instant camera that combines the sensibility of an ...