KstarAD

Hello! Today, we'd like to introduce you to a refreshing advertising campaign that will give you a sneak peek of the approaching summer and the intense football fever. This is the [Lotte Welfood World Cone X Son Heung-min] "Let's Eat World Cone and Go to North and Central America!" campaign (First Half). The heart of South Korean football, captain Son Heung-min, and the pride of South Korean ice cream, World Cone, have reunited. The combination of these two entities, whose names all include the word "world," creates a powerful branding statement: "World Class." This ad goes beyond simply enjoying ice cream; it also captures a major event that excites football fans! What message did Lotte Welfood want to convey through its top model, Son Heung-min? Let's take a closer look from a marketer's perspective. 🍦 1. Brand Description: Korea's No. 1 Cone, A History Inspired by Sports World Cone is Lotte Welfood's flagship brand, maintaining...

Hello! Today, we're taking a deep dive into the brand film for "Fruity Jam & Cheong Gloss" featuring [Coralhaze X TXT Beomgyu], a visual duo that shook up the beauty industry. "Is this an ad or a movie?" This video instantly captivated the attention of fans, not only from MOA but also from beauty enthusiasts. Even among the members of TXT, who are often called "Visual Bermuda," Beomgyu boasts a unique aura, becoming Coralhaze's new muse. This commercial exudes a refreshing, fruity vibe and a laid-back, boyish charm! Beyond simply promoting a lip product, we'll delve into how it transformed the brand's image into something hip. 💄 1. Brand Description: Beauty in Mood, Coralhaze Coralhaze is a trendy makeup brand that helps individuals discover their unique vibe under the slogan "Discover your vibe." Previously known as a go-to makeup brand for color palettes, this campaign with Beomgyu has seen explosive growth in brand awar...

Hello! Today, we'll be taking a close look at the 15-second commercial for "Ppuschulain Chicken," a new menu item from the trusted and respected duo of Jadam Chicken and actor Jo Jung-seok. "I've shattered common sense about chicken!" Actor Jo Jung-seok appeared with a powerful message. As a long-time Jadam Chicken model, he has led the brand's growth and now returns with "Ppuschulain," boasting Michelin-level flavor. What is the allure of this short 15-second commercial, which stimulates viewers' mouths and compels them to open their ordering apps? Let's meticulously examine the marketing strategies and details hidden within this commercial, which combines Jadam Chicken's confidence that this isn't just seasoned chicken with Jo Jung-seok's masterful performance. 🍗 1. Brand Description: Beyond Well-being, to Gourmet: Jadam Chicken Jadam Chicken (Chicken with Nature) has established a unique positioning in the chicken fran...

Hello! Today, we're introducing an ad with an overwhelming scale and message that elevates Korean financial advertising to the next level. This is the 30-second campaign [KB Kookmin Card X actor Kim Woo-bin], "The Beginning of National Card Benefits, ALL YOU NEED!" Actor Kim Woo-bin, an icon of trust and boasting a unique physique, has returned as the face of KB Kookmin Card. This ad, with its witty pun on "National Representative" (National Team + National Card), unapologetically demonstrates the pride of Korea's leading credit card company. This ad captivated viewers' eyes and ears in just 30 seconds! Let's take a closer look, from the perspective of a brand marketer, to uncover the meticulous marketing strategy and creative behind it. 💳 1. Brand Description: The Confidence of Korea's No. 1 Card, "National Representative" KB Kookmin Card is one of Korea's leading credit card companies, needing no introduction. However, amidst th...

Hello! Today, we're taking a close look at the 15-second TVCF for "Flexion Hybrid" by [EIDER X Ive Jang Won-young], a visually stunning ad that shook up the outdoor market. "Hiking boots are clunky?" "Outdoor activities are only for the elderly?" Jang Won-young shattered these stereotypes and transformed hiking and trekking into the hippest hobbies for the MZ generation. As Eider's muse, she creates buzz every season, and this time, she's wearing ultra-light hiking boots featuring the world's first Gore-Tex Hybrid technology. This 15-second montage is more than just a pretty ad; it reveals Eider's meticulous strategy for achieving both functionality and style! We'll delve into everything from the brand message to Jang Won-young's Gorecore look. 🏔️ 1. Brand Description: Eider, a Leader in "Young Outdoor" Eider is a traditional outdoor brand that originated in France, but has undergone one of the most successful rebran...