KstarAD

1️⃣ Intro Released under the title "Light Glow Even While Working!", this advertisement is a beauty brand campaign featuring actress Kim Hyang-gi as the model. Episode 01, "If You Become a Monster at Work...", released in 2024, humorously portrays the weariness and stress of office life while capturing the image of maintaining a radiant glow even amidst it all. Immediately after its release, it garnered significant attention on social media and office worker communities, with reactions such as "It feels like my story" and "Kim Hyang-gi's acting is so relatable." The fact that it went beyond a simple beauty advertisement to authentically depict the daily life of a working woman resonated deeply with viewers. 2️⃣ About the Brand The brand behind this campaign is a beauty line that pursues a light and natural glow even amidst busy daily lives, specifically targeting MZ generation office workers. Its products are characterized by a lightweight fe...

1️⃣ Intro The “Yoajung x TXT – The Way We Love, Yoajung (Full ver.)” advertisement is a brand campaign featuring the global K-pop group TOMORROW X TOGETHER (TXT) as models. Released in 2024, this video went beyond simple product promotion to emotionally portray “self-love” and “moments spent together,” attracting the attention of both fans and consumers. In particular, TXT’s signature refreshing yet delicate sensibility permeated the entire advertisement, causing it to spread rapidly on social media immediately after its release. The phrase “The Way We Love” garnered attention by stimulating emotional resonance beyond mere consumption. 2️⃣ About the Brand Yoajung is a dessert and lifestyle brand targeting the younger generation, characterized by a trendy menu composition and an emotional branding strategy.  The brand name itself conveys a friendly and gentle image, emphasizing the message of “small happiness for myself.” The selection of TXT as models appears to be a strategy to s...

1️⃣ Intro The Park Ji-hoon X Kiyoungi Charcoal Chicken 30-second commercial, released with the powerful tagline “Changing the Standard of Charcoal Chicken,” is a new brand campaign featuring actor Park Ji-hoon as the model. This video garnered attention for its sophisticated mood and stylish direction, distinct from existing chicken commercials. In particular, the combination of the image of Park Ji-hoon, an actor formerly an idol, and the familiar menu of charcoal-grilled chicken was praised for being fresh. Immediately after its release, it became a hot topic among fans and consumers, with reactions such as “The commercial looks like a movie” and “Can a chicken commercial be this stylish?” 2️⃣ About the Brand Kiyoungi Charcoal Chicken is a chicken franchise brand that emphasizes direct charcoal grilling, promoting a menu concept that differentiates it from typical fried chicken. The smoky aroma and direct-fire cooking method are its core competitive advantages. The reason for selecti...

1️⃣ Intro The 6-second short-form commercial released by ANUA, “‘Knock knock... Is it Mom?’ | It’s Me | ILLIT,” is a digital campaign video featuring the girl group ILLIT as models. Released in 2026, this ad left a strong impression despite its short running time, thanks to its witty dialogue and the members’ natural acting. In particular, the short phrase “Knock knock... Is it Mom?” garnered attention as it spread like a meme on social media. Unlike conventional static beauty advertisements, its approach with a casual and everyday tone resonated with the MZ generation. 2️⃣ About the Brand ANUA is a hypoallergenic skincare brand based on naturally derived ingredients, and it is expanding its presence in the global K-beauty market, particularly with its soothing care product line. It is characterized by its emphasis on the skin's natural health, along with a simple and clean brand image.  The reason ILLIT was chosen as a model is the group's clear and fresh image. As a 5th-gene...

1️⃣ Intro The brand film “Suzy of a New Genre [Full ver.]” released by ANUA is the 2026 campaign video featuring actress and artist Suzy as the model. Going beyond simple skincare product promotion, this advertisement was produced in the format of a cinematic film that sensuously captures Suzy’s image transformation and the brand’s philosophy. Immediately after its release, it garnered attention on social media and beauty communities with reactions such as, “This is the first time I’ve seen Suzy with this kind of vibe,” and “The advertisement looks like a pictorial.” In particular, as the phrase “new genre” suggests, it received attention for showcasing a deeper and more sophisticated mood compared to her existing innocent and clear image. 2️⃣ About the Brand ANUA is a K-beauty skincare brand centered on natural ingredients and skin soothing care. It has built recognition both domestically and internationally through hypoallergenic and soothing products, such as the Houttuynia cordat...

1️⃣ Intro The first journey of the ‘Spirit of Travel’ project, unveiled by Louis Vuitton, is a brand film directed by Na Hong-jin and starring actors Jun Ji-hyun and Gong Yoo. Released in 2026, this video garnered significant attention for its atmosphere resembling a short film, going beyond a simple fashion advertisement. In particular, the direction that blurs the boundaries between commercial advertising and art film, as well as the combination of Korea's leading director and actors, drew attention. It is also deeply significant that Korean creative talent participated in Louis Vuitton's global project. 2️⃣ About the Brand Louis Vuitton is a world-renowned luxury fashion house that originated in France in 1854. True to its origins as a travel bag brand, ‘journey’ and ‘movement’ have long been core elements of its brand identity. ‘Spirit of Travel’ is also a project that reinterprets this heritage in a modern way. The selection of Jun Ji-hyun and Gong Yoo as models appea...

1️⃣ Intro The "Real Carbonated Terra: Real Cheer" commercial, released by Hite Jinro's beer brand Terra, is a campaign featuring South Korean national football team player Son Heung-min as the model. Released in 2026, this advertisement conveyed intense energy by combining the keywords of sports, beer, and "cheer." In particular, Son Heung-min's appearance alone garnered significant attention. The advertisement resonated with viewers as his passionate image on the field naturally connected with Terra's "Real Carbonation" concept. The advertising effect was further maximized as it was released coinciding with the sports season. 2️⃣ About the Brand Terra is Hite Jinro's flagship beer brand launched in 2019. It rapidly expanded its market share by promoting the differentiated concepts of "Clean Lager" and "Real Carbonation." Emphasizing a clean, natural image, it considers its crisp taste and strong carbonation as its co...