KstarAD

Hello! Today, we'll be analyzing the short-form trend that's changing the landscape of the content market and the marketing strategies of new platforms targeting it. This is the launch campaign for [Lezhin Snack X STAYC Yoon]. Lezhin Snack, a short-form drama platform created by webtoon powerhouse Lezhin Comics, made a strong impression upon its launch by selecting STAYC member Yoon as its model. Why was it called a "snack" rather than a "drama"? Why did it have to be STAYC Yoon among so many idols? Let's unravel the meticulous marketing strategy and targeting secrets hidden within this ad. 📱 1. Market Context: The Era of "Value for Money" and "Dopamine" First, we need to understand the context behind this ad. We're truly in the "golden age of short-form content." The public, accustomed to TikTok, YouTube Shorts, and Instagram Reels, now perceives even hour-long dramas as long. Time-to-performance ratio: This refers to ...

Hello! Today, we'll be taking a deep dive into the "Vanilla Shake" ad campaign by [McDonald's Happy Snack X Red Velvet Joy], a prime example of F&B marketing. This ad, featuring Red Velvet Joy, the face of McDonald's, known for her "human vitamin" and "juicy personality," goes beyond simply promoting a new menu item. It also embodies a sophisticated strategy that re-establishes the brand's image and targets a specific demographic. Let's delve into the background and strategy behind McDonald's seasonal discount platform, "Happy Snack," and why it chose Vanilla Shake and Joy. 📊 1. Campaign Overview: Reinforcing the Identity of "Happy Snack" First, we need to understand the core of this ad: the "Happy Snack" platform. Happy Snack is a promotional event where McDonald's selects popular seasonal snacks and offers them at discounted prices all day long. A Breakthrough in the Age of High Prices: With...

Hello! Today, we'll be taking a closer look at the new 2026 CF campaign for [COOLSONIQ X Hyun Bin], a brand that's shaking up the beauty device market. This 15-second commercial, starring Hyun Bin, Korea's most handsome actor and icon of trust, is short but has a powerful impact. The sophisticated visuals, reminiscent of a sci-fi movie trailer, and the keyword "Hyun Bin Lifting" have become a hot topic! Let's take a closer look at everything from the brand message to the filming concept, costumes, and even Hyun Bin's visuals. ❄️ 1. Brand & Message: A Different Kind of Cool Lifting The core of this commercial is to convey Coolsonic's unique technology: "Heat-Free Lifting, Pain-Free Beauty." The word "lifting device" often conjures up images of a burning sensation or a tingling sensation. However, as its name suggests, Coolsonic emphasizes the combination of "Cool" and "Sonic" (ultrasonic/HIFU) technologies. Th...

Hello! Today, we'll take a closer look at the new advertising campaign for **[Centrum]**, a health supplement company boasting consistent sales. The star of this campaign is actress Lim Ji-yeon, who recently captivated audiences with her jaw-dropping performances in dramas like "The Glory" and "House with a Yard." Known for her intense and powerful roles, she returns in this commercial with the world's healthiest and brightest smile. With the tagline "A reasonable choice for healthy people," ** Centrum's new story unfolds. Let's take a closer look at the details. 1. Model Strategy: The Reversal of "Yeonjini," the Icon of Healthy Self-Management The first thing that catches the eye is the model selection. Lim Ji-yeon, a stark contrast to the cool and powerful image she's portrayed in her previous works, delivers a refreshing and energetic performance. Why did Centrum choose Lim Ji-yeon? This aligns with the "God-saeng...

[Gamachi Chicken X Lee Su-ji] Chickster Edition (15s): A Perfect Collaboration of Crispy and Hilarious There's a 15-second video that's been stealing the show on TV and YouTube recently. It's a commercial for "Chickster," a new menu item featuring Gamachi Chicken, famous for its slogan, "Chicken Raised on Sulfur," and Lee Su-ji, Korea's most stylish comedian. "Huh? Gamachi Chicken is this trendy?" This must have been the reaction of many who saw the ad. It reveals Gamachi Chicken's ambition to shed its old, savory, and friendly image and transform into a hip brand that appeals to even the MZ generation. Today, we'll delve into the brand strategy behind this short but powerful commercial, explore Lee Su-ji's modeling prowess, and explore the fascinating behind-the-scenes story behind the shoot. 1. Brand & Message: Beyond "Value for Money" to "Value for Money" and "Trends" Gamachi Chicken has long...