KstarAD

1️⃣ Intro The video “[Yves Rocher x All Day Project] ALL DAY Scalp Purification Project – Hair Vinegar Full ver.” released by Yves Rocher is a hair care campaign featuring the All Day Project as its model. Released in 2024, the video garnered attention for presenting a relatively functional product—scalp care—through stylish visuals and a trendy concept. In particular, it became a hot topic for emphasizing the importance of daily routine management by prominently featuring the keyword “Scalp Purification Project.” Unlike conventional shampoo advertisements, it visually expresses freshness and a refreshing sensation, highlighting a branding strategy targeting young consumers. 2️⃣ About the Brand Yves Rocher is a French natural cosmetics brand well-known for its skincare and hair care products based on plant-derived ingredients. It has consistently received love in the global market for its eco-friendly image and reasonable prices. The selection of the All Day Project as the model for ...

1️⃣ Intro The ‘Black Cushion Universe Full Film’ released by HERA is a global beauty campaign video featuring Stray Kids’ Felix as the model. The full version of the film was released in 2026 and sensuously unfolds a worldview concept centered on the brand’s signature product, the Black Cushion. The reason this advertisement became a hot topic is the collaboration between a global K-pop star and a premium cosmetic brand. In particular, it was praised for expanding the conventions of beauty advertising by having a male idol stand at the center of a cushion foundation campaign. Immediately after its release, the video garnered a huge response from global fandoms and beauty communities, spreading rapidly. 2️⃣ About the Brand HERA is Amorepacific’s premium makeup brand that has emphasized a sophisticated and urban image. In particular, the ‘Black Cushion’ is the brand’s representative best-selling product, gaining popularity both domestically and internationally for its coverage, long-las...

1️⃣ Intro The ‘UM Burger & Wings X Song Kang’ teaser video (15 seconds) is a new advertising campaign for the brand featuring actor Song Kang as its model. Released in 2024, this teaser garnered attention online immediately after its release due to its intense atmosphere and Song Kang’s presence, despite its short running time. In particular, it greatly stimulated fans' anticipation as a teaser video that foreshadowed the release of the full version. It sparked curiosity about what kind of synergy Song Kang’s signature sophisticated and urban image would create when combined with a fast-food brand, leading to rapid sharing on social media. 2️⃣ About the Brand UM Burger & Wings is a casual food brand centered on burgers and chicken wings. Targeting young consumers, it emphasizes trendy menus and a stylish brand image. Characterized by striking visuals and an intuitive menu structure, the brand has recently been expanding its awareness through star marketing. The selection of...

1️⃣ Intro The “‘This Place is a Duty-Free Course for Everyone’ Before You Go Shopping” campaign, released by Lotte Duty Free, is a brand advertisement featuring the global K-pop group aespa as models. The full version of the video was released in 2024 and garnered the attention of both fans and consumers by sensuously capturing the excitement of travel and shopping. The reason this advertisement became a hot topic is that aespa’s signature trendy and futuristic image was naturally combined with the global lifestyle keyword of duty-free shopping. In particular, it spread rapidly on social media, with overseas fans reacting with comments such as, “An ad I definitely want to watch before traveling.” 2️⃣ About the Brand Lotte Duty Free is a leading global duty-free retailer in Korea, showcasing a variety of luxury, beauty, and fashion brands through its airport and downtown duty-free stores as well as online platforms. The company has consistently pursued a strategy of employing Hallyu sta...

1️⃣ Intro The advertisement video for ‘Felix’s Everyday Carry – Prebiotic Soda, Happiz,’ featuring Stray Kids’ Felix as the model, has been released and is garnering enthusiastic attention from global fans. This approximately 15-second campaign video was released in 2024 and has become a hot topic for its short yet impactful composition, which sensuously captures Felix’s everyday moments. In particular, the way it connected Felix’s natural charm with the product using the concept of ‘Everyday Carry’ caught the eye. Showing a comfortable and trendy atmosphere distinct from his charisma on stage, it was quickly shared among fans. 2️⃣ About the Brand Happiz is a prebiotic soda brand focused on gut health, promoting a health concept that differentiates it from existing carbonated beverages. Emphasizing both light refreshment and functionality, the brand is implementing a product strategy tailored to the wellness trend centered on the MZ generation. The reason the brand chose Felix as its m...

1️⃣ Intro The 30-second commercial for "The More Perfect THE PERFECT Draft Beer," released by Asahi Super Dry, is a premium beer campaign featuring actor Kim Jae-won and actress Kim Ji-yeon (formerly of WJSN) as models. Scheduled for release in 2026, the video has garnered attention for its sophisticated visuals and a message emphasizing the characteristics of Asahi's "draft beer can" products. The reason this advertisement became a hot topic is that it went beyond a simple beer commercial to interpret the keyword "perfection" through stylish direction. In particular, the clean and urban images of the two actors harmonized with the brand's premium concept, leaving a strong impression on consumers. 2️⃣ About the Brand Asahi Super Dry is a representative Japanese beer brand characterized by its "dry" taste and refreshing finish. Recently, it has gained immense popularity with its "draft beer can" products, which produce a rich he...

1️⃣ Intro The seasonal advertisement ‘Mango Saeng in May,’ released by Twosome Place in May 2024, is an emotional campaign themed around mangoes, the representative fruit of early summer. Wonhee, a member of the girl group ILLIT, appeared as the model in this advertisement, completing a fresh and refreshing atmosphere. Immediately after its release, the advertisement spread rapidly on social media platforms such as YouTube and Instagram, garnering the attention of fans. It became a hot topic, particularly because Wonhee, a member of ILLIT who has been growing rapidly since her debut, appeared as the sole model for a café brand advertisement. It received positive feedback, with critics noting that the early summer vibe naturally blended with the fresh image of a rookie idol. 2️⃣ About the Brand Twosome Place is a leading domestic café brand based on the concept of a premium dessert café. In particular, it garners consumer anticipation every year with seasonal limited-edition menus utili...