KstarAD

1️⃣ Intro The 6-second short-form commercial released by ANUA, “‘Knock knock... Is it Mom?’ | It’s Me | ILLIT,” is a digital campaign video featuring the girl group ILLIT as models. Released in 2026, this ad left a strong impression despite its short running time, thanks to its witty dialogue and the members’ natural acting. In particular, the short phrase “Knock knock... Is it Mom?” garnered attention as it spread like a meme on social media. Unlike conventional static beauty advertisements, its approach with a casual and everyday tone resonated with the MZ generation. 2️⃣ About the Brand ANUA is a hypoallergenic skincare brand based on naturally derived ingredients, and it is expanding its presence in the global K-beauty market, particularly with its soothing care product line. It is characterized by its emphasis on the skin's natural health, along with a simple and clean brand image.  The reason ILLIT was chosen as a model is the group's clear and fresh image. As a 5th-gene...

1️⃣ Intro The brand film “Suzy of a New Genre [Full ver.]” released by ANUA is the 2026 campaign video featuring actress and artist Suzy as the model. Going beyond simple skincare product promotion, this advertisement was produced in the format of a cinematic film that sensuously captures Suzy’s image transformation and the brand’s philosophy. Immediately after its release, it garnered attention on social media and beauty communities with reactions such as, “This is the first time I’ve seen Suzy with this kind of vibe,” and “The advertisement looks like a pictorial.” In particular, as the phrase “new genre” suggests, it received attention for showcasing a deeper and more sophisticated mood compared to her existing innocent and clear image. 2️⃣ About the Brand ANUA is a K-beauty skincare brand centered on natural ingredients and skin soothing care. It has built recognition both domestically and internationally through hypoallergenic and soothing products, such as the Houttuynia cordat...

1️⃣ Intro The first journey of the ‘Spirit of Travel’ project, unveiled by Louis Vuitton, is a brand film directed by Na Hong-jin and starring actors Jun Ji-hyun and Gong Yoo. Released in 2026, this video garnered significant attention for its atmosphere resembling a short film, going beyond a simple fashion advertisement. In particular, the direction that blurs the boundaries between commercial advertising and art film, as well as the combination of Korea's leading director and actors, drew attention. It is also deeply significant that Korean creative talent participated in Louis Vuitton's global project. 2️⃣ About the Brand Louis Vuitton is a world-renowned luxury fashion house that originated in France in 1854. True to its origins as a travel bag brand, ‘journey’ and ‘movement’ have long been core elements of its brand identity. ‘Spirit of Travel’ is also a project that reinterprets this heritage in a modern way. The selection of Jun Ji-hyun and Gong Yoo as models appea...

1️⃣ Intro The "Real Carbonated Terra: Real Cheer" commercial, released by Hite Jinro's beer brand Terra, is a campaign featuring South Korean national football team player Son Heung-min as the model. Released in 2026, this advertisement conveyed intense energy by combining the keywords of sports, beer, and "cheer." In particular, Son Heung-min's appearance alone garnered significant attention. The advertisement resonated with viewers as his passionate image on the field naturally connected with Terra's "Real Carbonation" concept. The advertising effect was further maximized as it was released coinciding with the sports season. 2️⃣ About the Brand Terra is Hite Jinro's flagship beer brand launched in 2019. It rapidly expanded its market share by promoting the differentiated concepts of "Clean Lager" and "Real Carbonation." Emphasizing a clean, natural image, it considers its crisp taste and strong carbonation as its co...

1️⃣ Intro The campaign video “Curious about Lee E-dam’s Stylish Taste? Come Visit Icon Shop!” released by The Hyundai Hi is a brand promotional advertisement featuring actor Lee E-dam as the model. Released in 2026, this video garnered attention for its short yet sophisticated direction and stylish spatial composition. In particular, it became a hot topic for going beyond simple store promotion to structure the video in a storytelling format centered on the keyword “taste.” Lee E-dam’s signature calm yet unique atmosphere harmonized with the Icon Shop’s concept, attracting the interest of MZ generation consumers. 2️⃣ About the Brand The Hyundai Hi is a lifestyle platform operated by Hyundai Department Store, a space that emphasizes trendy brands and sophisticated curation. Among them, the Icon Shop is known as a concept store that gathers distinctive brands and products to suggest consumers’ “tastes.” Lee E-dam was chosen as the model due to her unrivaled aura and emotional image. Le...

1️⃣ Intro The “Burst! Refreshing on a Different Scale” campaign, unveiled by Sprite, Coca-Cola’s flagship lemon-lime soda brand, is a new 2026 advertisement featuring aespa Karina as the model. Released alongside a powerful tagline, this video garnered an enthusiastic response immediately after its launch, thanks to its signature refreshing visuals and Karina’s charismatic charm. In particular, the combination of the intuitive message “Burst!” and the cool, explosive visuals left a strong impression as a summer season advertisement. Karina’s mere appearance generated buzz and rapid sharing on social media, followed by an immediate reaction from the global fandom. 2️⃣ About the Brand Sprite is a global lemon-lime carbonated beverage brand launched in 1961, representing freshness and crispness. Emphasizing a youthful and free image, the brand has employed trendy stars as models every season. The selection of Karina as a model appears to be a strategy to maximize the brand’s “intense an...

1️⃣ Intro The new commercial video released by Condition has captured the attention of viewers with its witty concept: “The appearance of the real Karina amidst the ‘Jang-Ka-Seol-Yu’ of the hangover world!?” This campaign, released in 2026, features five distinctive figures: Car the Garden, Jang Ki-ha, Sul Woon-do, Yoo Byung-jae, and aespa Karina. From the very beginning, the commercial sparks curiosity by parodying the familiar combination of ‘Jang-Ka-Seol-Yu.’ The humor comes from the twist structure where different characters appear in sequence, followed by the appearance of the ‘real Karina’ at the end. Immediately after its release, the video quickly garnered attention as it was rapidly shared on social media and online communities. 2️⃣ About the Brand Condition is a representative hangover relief beverage brand introduced by CJ Wellcare. Maintaining brand recognition in the hangover relief market for a long time, it has built a familiar image with the public through advertiseme...