Park Jung-min x Samyang Group: “Making the Impossible Make Sense” — Allulose and Specialty Materials
What if corn could help make plastic, or an ingredient could provide sweetness with almost no calories? These ideas may sound strange at first, but they point to the kind of science that can transform everyday products. In its corporate advertising campaign “Making the Impossible Make Sense” (말이 안 되는 것을 말이 되게), South Korea’s Samyang Group teams up with actor Park Jung-min to introduce specialty materials through surprising, humorous situations. One of the campaign’s five episodes focuses on allulose, a low-calorie sugar alternative that is attracting attention in the food industry. For international K-pop and K-drama fans, this advertisement offers more than a celebrity appearance. It provides a fun introduction to a Korean company working with food ingredients, advanced industrial materials, and biotechnology. Let’s look at the campaign’s creative idea, what allulose is, and why specialty materials matter. Official YouTube Video Click "Buy the product in this commercial on Amazon...