KstarAD

1️⃣ Intro The campaign video “Curious about Lee E-dam’s Stylish Taste? Come Visit Icon Shop!” released by The Hyundai Hi is a brand promotional advertisement featuring actor Lee E-dam as the model. Released in 2026, this video garnered attention for its short yet sophisticated direction and stylish spatial composition. In particular, it became a hot topic for going beyond simple store promotion to structure the video in a storytelling format centered on the keyword “taste.” Lee E-dam’s signature calm yet unique atmosphere harmonized with the Icon Shop’s concept, attracting the interest of MZ generation consumers. 2️⃣ About the Brand The Hyundai Hi is a lifestyle platform operated by Hyundai Department Store, a space that emphasizes trendy brands and sophisticated curation. Among them, the Icon Shop is known as a concept store that gathers distinctive brands and products to suggest consumers’ “tastes.” Lee E-dam was chosen as the model due to her unrivaled aura and emotional image. Le...

1️⃣ Intro The “Burst! Refreshing on a Different Scale” campaign, unveiled by Sprite, Coca-Cola’s flagship lemon-lime soda brand, is a new 2026 advertisement featuring aespa Karina as the model. Released alongside a powerful tagline, this video garnered an enthusiastic response immediately after its launch, thanks to its signature refreshing visuals and Karina’s charismatic charm. In particular, the combination of the intuitive message “Burst!” and the cool, explosive visuals left a strong impression as a summer season advertisement. Karina’s mere appearance generated buzz and rapid sharing on social media, followed by an immediate reaction from the global fandom. 2️⃣ About the Brand Sprite is a global lemon-lime carbonated beverage brand launched in 1961, representing freshness and crispness. Emphasizing a youthful and free image, the brand has employed trendy stars as models every season. The selection of Karina as a model appears to be a strategy to maximize the brand’s “intense an...

1️⃣ Intro The new commercial video released by Condition has captured the attention of viewers with its witty concept: “The appearance of the real Karina amidst the ‘Jang-Ka-Seol-Yu’ of the hangover world!?” This campaign, released in 2026, features five distinctive figures: Car the Garden, Jang Ki-ha, Sul Woon-do, Yoo Byung-jae, and aespa Karina. From the very beginning, the commercial sparks curiosity by parodying the familiar combination of ‘Jang-Ka-Seol-Yu.’ The humor comes from the twist structure where different characters appear in sequence, followed by the appearance of the ‘real Karina’ at the end. Immediately after its release, the video quickly garnered attention as it was rapidly shared on social media and online communities. 2️⃣ About the Brand Condition is a representative hangover relief beverage brand introduced by CJ Wellcare. Maintaining brand recognition in the hangover relief market for a long time, it has built a familiar image with the public through advertiseme...

1️⃣ Intro The "Waiting Version" of the new 2026 Pocari Sweat TVC, titled "Our Turbulent Summer," is a campaign video featuring models YUNAH, MINJU, MOKA, WONHEE, and IROHA from the girl group ILLIT. Released as a teaser prior to the main feature, this video captured a refreshing summer vibe and the members' natural appearances, garnering significant attention immediately after its release. It became a hot topic, particularly for combining Pocari Sweat's signature images of "youth" and "summer" with 5th-generation idols. Despite its short length, the video's blue color palette and heart-fluttering atmosphere raised viewers' expectations. 2️⃣ About the Brand Pocari Sweat is an isotonic drink brand introduced by Dong-A Otsuka that has long maintained symbolic images of "blue" and "youth." It is famous for its advertisements that capture moments of sweating, moments of taking on challenges, and scenes of youth gr...

1️⃣ Intro Subway’s newly released full-version advertisement, “Oh! Isn’t this the taste!” , is a new campaign featuring comedian Heo Kyung-hwan as the model. Released in 2026, this video intuitively conveys Subway’s fresh taste by leveraging his distinctive Gyeongsang-do dialect and Heo Kyung-hwan’s cheerful energy. Immediately after its release, the tagline spread online like a meme, garnering significant attention. The repetitive phrase, “Isn’t this the taste!” left a strong impression on consumers with its addictive rhythm. The most significant feature of this advertisement is that it went beyond simple product promotion and was consumed as a catchphrase. 2️⃣ About the Brand Subway is a global sandwich franchise that originated in the United States and operates numerous stores worldwide. The brand’s core competitive advantage lies in its customizable sandwich system, which allows for the selection of fresh vegetables and various toppings. The selection of Heo Kyung-hwan as a model...

1️⃣ Intro The ‘COOLEATS Ice’ TV commercial released by the outdoor brand EIDER is a summer functional clothing campaign featuring actor Nam Joo-hyuk as the model. Released for the 2026 summer season with the tagline “A cooling polo shirt with overwhelming cooling that is as cold as ice,” this video garnered attention for its refreshing visuals targeting the sweltering heat and Nam Joo-hyuk’s sophisticated outdoor look. It received attention for going beyond a simple product introduction to convey the functionality of “overwhelming cooling” through aesthetically pleasing visuals. In particular, Nam Joo-hyuk’s healthy and urban image harmonized with the product’s cooling technology, expanding its recognition as a summer essential. 2️⃣ About the Brand EIDER is a global outdoor brand that originated in France. In Korea, it is distributed by K2 Korea and has established itself as a brand that combines technology and style. The brand is securing a broad consumer base by expanding its p...

1️⃣ Intro The 15-second L-bar commercial for the ‘New Downy 5-Star Hotel Collection’ is a premium fabric softener campaign featuring IVE's Wonyoung as the model. Released in 2026, this video garnered attention for concisely capturing a luxurious hotel scent concept within its short running time. In particular, Wonyoung’s sophisticated and elegant image naturally connected with the keyword ‘5-Star Hotel,’ receiving high interest on social media immediately after its release. It drew attention for creating an atmosphere reminiscent of a luxury fashion film, despite being an advertisement for household goods. 2️⃣ About the Brand Downy is the flagship fabric softener brand of the global consumer goods company P&G, which has long emphasized fragrance and softness. Recently, it has been expanding the consumer experience by strengthening its premium fragrance lineup beyond its existing product lines. The ‘5-Star Hotel Collection’ is a product based on the concept that one can enjoy ...