Analysis of the ‘Ice-Like Cooling’ Eider COOLEATS Ice Cooling Polo Shirt Campaign Worn by Nam Joo-hyuk
1️⃣ Intro The ‘COOLEATS Ice’ TV commercial released by the outdoor brand EIDER is a summer functional clothing campaign featuring actor Nam Joo-hyuk as the model. Released for the 2026 summer season with the tagline “A cooling polo shirt with overwhelming cooling that is as cold as ice,” this video garnered attention for its refreshing visuals targeting the sweltering heat and Nam Joo-hyuk’s sophisticated outdoor look. It received attention for going beyond a simple product introduction to convey the functionality of “overwhelming cooling” through aesthetically pleasing visuals. In particular, Nam Joo-hyuk’s healthy and urban image harmonized with the product’s cooling technology, expanding its recognition as a summer essential. 2️⃣ About the Brand EIDER is a global outdoor brand that originated in France. In Korea, it is distributed by K2 Korea and has established itself as a brand that combines technology and style. The brand is securing a broad consumer base by expanding its p...