Korea advertising

1. Introduction: The meeting of the brand and the model KOHONJIN is a premium cosmetics brand from Japan that promotes the harmony of naturalism and science as its philosophy. The brand's representative advertisement series, "TIMELESS BEAUTY," focuses on timeless beauty and garnered much attention by using Korea's representative actress Son Ye-jin as a model. Son Ye-jin's pure yet elegant image perfectly matches KoHonJin's brand identity. This advertisement consists of a total of four subtitles, and each section is directed in a way that maximizes the brand's philosophy and the model's charm. 2. "The Beginning: The Light of Purity" - Beauty Blooming from Nature This section is the opening of the advertisement, and begins with a scene where Son Ye-jin appears with a bright smile in a clear natural setting. The background consists of a refreshing forest, waves, and soft sunlight, which symbolize KoHonJin's "natural ingredients." V...

1. Synergy Effect of Collaboration The collaboration between Mamonde and WINTER(aespa) is an example of maximizing the synergy between a brand and a K-pop artist. WINTER’s refreshing and future-oriented image harmonizes well with Mamonde’s “BLUE JELLY” product. 1.1. Perfect Match of Target Group Mamonde’s main consumer base is women in their 10s to 30s, which overlaps exactly with WINTER’s fandom. WINTER’s calm yet intense visuals naturally connect with the product’s “calming” and “soothing” concepts. 1.2. Content-based Marketing This advertisement adopted a mini-series storytelling format rather than simple product exposure. The title “Traces are My Enemy” sets the traces of skin trouble as the enemy, creating dramatic tension, and shows WINTER as the main character experiencing the product’s efficacy. 1.3. Forming emotional empathy WINTER appeals to consumers about skin concerns in the advertisement and shows improvement using "BLUE JELLY", thereby gaining trust from consum...

1. Advertisement Overview and Campaign Background The advertisement campaign using Starbucks' RTD (Ready-to-Drink) beverage, Fizzio, and model PRIMROSE Nahyun is a marketing strategy targeting young consumers. Fizzio is a refreshing carbonated beverage that was released especially for the summer season. PRIMROSE Nahyun is a popular influencer and model among the MZ generation, and her fresh and trendy image fits well with the concept of Fizzio. This advertisement emphasizes Fizzio's carbonation and fruit flavor with the main message of "refreshing" and "energy." In particular, it was exposed as short and intense video content through social media and TV commercials, and was also spread online through the hashtag campaign (#Fizzio_refreshing). 2. Target Analysis: MZ Generation Strategy The main target of this advertisement is the MZ generation in their 20s and 30s, who are active on SNS and sensitive to trends. PRIMROSE Nahyun's casting was appropriate be...

1. MEGA MGC Coffee: Innovation of coffee culture with young energy MEGA MGC Coffee is a representative franchise coffee brand in Korea, and is particularly drawing attention for its innovative marketing targeting the MZ generation. This brand has been conducting advertising campaigns with the concepts of "energy" and "vitality", emphasizing emotional connections with young consumers beyond simple coffee sales. (1) Brand Identity: Speed & Energy MEGA MGC Coffee, with its slogan of "fast and strong energy," provides fast coffee service to suit the busy lifestyles of modern people. In particular, it has naturally permeated the daily lives of young people with its mobile order system and reasonable price policy. (2) Advertising Strategy: Content that resonates with the MZ generation Recent advertising campaigns use famous idols or influencers to create SNS-friendly content. In particular, the campaign using RIZE's EUNSEOK as a model maximized the effec...

1. 59 Rice Pizza's New Challenge: Background of the New Menu 59 Rice Pizza has always strived to provide fresh enjoyment to consumers. This new menu is not a simple addition to the menu, but the result of innovation that reflects consumer trends and demands. Recently, as interest in healthy ingredients has increased, 59 Rice Pizza has developed a menu that combines fresh ingredients and special recipes, breaking away from the existing high-calorie pizza. In addition, a concept that captures both fun and taste targeting the MZ generation was introduced. In particular, this advertisement used famous celebrity Choi Dae-hoon as a model to increase trust and friendliness, and his casual yet cheerful image naturally blends with the brand philosophy of 59 Rice Pizza. 2. Key points of the new menu: What is special? This new menu of 59 Rice Pizza consists of two items: "Double Classic Cheese Bomb" and "Spicy Honey Bulgogi." Each menu stimulates consumers' curiosity w...