MEGA MGC Coffee Ad, Chapter of RIZE EUNSEOK

1. MEGA MGC Coffee: Innovation of coffee culture with young energy

MEGA MGC Coffee is a representative franchise coffee brand in Korea, and is particularly drawing attention for its innovative marketing targeting the MZ generation. This brand has been conducting advertising campaigns with the concepts of "energy" and "vitality", emphasizing emotional connections with young consumers beyond simple coffee sales.

(1) Brand Identity: Speed & Energy

MEGA MGC Coffee, with its slogan of "fast and strong energy," provides fast coffee service to suit the busy lifestyles of modern people. In particular, it has naturally permeated the daily lives of young people with its mobile order system and reasonable price policy.

(2) Advertising Strategy: Content that resonates with the MZ generation

Recent advertising campaigns use famous idols or influencers to create SNS-friendly content. In particular, the campaign using RIZE's EUNSEOK as a model maximized the effect of fandom marketing.

(3) Emotional Marketing: Experience over Coffee

MEGA MGC Coffee emphasizes the "specialness of the moment of drinking coffee" rather than the product itself. It uses storytelling that conveys vitality in everyday life along with energetic video content.

(4) Performance and Evaluation

With this strategy, MEGA MGC Coffee has established a premium image that is differentiated from convenience store coffee and is leading the continuous growth of the 2030 generation.

2. Chapter of EUNSEOK: Synergy between Idol and Brand

MEGA MGC Coffee's latest advertisement, "Chapter of EUNSEOK," is a campaign centered around EUNSEOK, a member of the boy group RIZE, and is a successful example of collaboration between K-pop fandom and a coffee brand.

(1) Reason for selecting the model: Young icon

Eunseok has a young and energetic image preferred by the MZ generation, which perfectly matches the brand message. His active SNS activities and fandom influence maximized the advertising effect.

(2) Advertisement Concept: Energy Chapter

Through the keyword "Chapter", Eunseok's various appearances were revealed in each episode, inducing continuous interest. Each video portrayed the moment of drinking coffee as an energetic scene, strengthening the brand image.

(3) Fandom Marketing: Participation and Expansion

Consumer participation was induced through hashtag campaigns and fan events, and Eunseok's fans actively shared the content, creating a natural viral effect.

(4) Results and Future Outlook

This campaign contributed not only to increasing sales of MEGA MGC Coffee, but also to raising brand awareness. There is a high possibility of continuing marketing through collaboration with K-pop artists in the future.

In this way, MEGA MGC Coffee and Chapter of EUNSEOK advertisements are evaluated as successful cases of emotional marketing that accurately read the lifestyles and trends of the younger generation.