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It's finally out. Stray Kids Felix, Gong Cha commercial

Hello, this is Korea advertising. 1. Advertisement Background: Gong Cha and Stray Kids Meet The “My Vibe Right Now is Gong Cha” campaign is a brand campaign by global milk tea brand Gong Cha and Felix, a member of global K-pop group Stray Kids. Gong Cha is a brand that has led the popularization of milk tea and is loved by the younger generation. Stray Kids is a group that holds a unique position in both music and performance, representing the emotions of the global Generation Z. This advertisement conveys the message that Gong Cha’s beverages are not just simple food items but also a medium to express ‘vibes’, or emotions and moods. 2. Main Slogan: “My Vibe Right Now is Gong Cha” The main phrase and slogan of the advertisement, “My Vibe Right Now is Gong Cha,” goes beyond the simple meaning of drinking a beverage and delivers an emotional message that Gong Cha represents the emotions of this moment. In particular, the expression ‘공차중’ utilizes a unique Korean wordplay (wordplay) to su...
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NH Pay × Byun Woo-seok Ad Behind the Scenes: "Same Card, Different Worlds" Concept, Filming, and Music Analysis

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NH pay × Byun Woo-seok — Behind the Scenes of the "Same Card, Different World" Advertisement NH pay's latest campaign, "Same Card, Different World," conveys the message of "solving various situations with one service" through actor Byun Woo-seok's calm yet trustworthy image. This article details the brand positioning and campaign concept, music and sound design, filming locations and set direction, costumes, hair and makeup, NGs and behind-the-scenes footage, and other highlights for fans and marketers. Brand Positioning and Campaign Concept NH pay has always prioritized accessibility and reliability in its simple payment and financial services. The "Same Card, Different World" campaign visually conveys the message that a single payment method (card and app) can flexibly address a variety of user situations—leisure, business trips, family, shopping, and more—with a single service. Byun Woo-seok embodies a "trustworthy service" w...
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Behind the Scenes of Burger King's Quattro Pepper Cube Steak Whopper Commercial: Lee Jung-jae's Charisma and Behind-the-Scenes Story

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Burger King's 'Quattro Pepper Cube Steak Whopper' — Behind the Scenes of the Lee Jung-jae Commercial Burger King's new product, the 'Quattro Pepper Cube Steak Whopper' commercial, leaves a powerful impression with actor Lee Jung-jae's charisma and the intuitive tagline, "Hmph, hmph, hmph." The visual and auditory presentation maximizes the product's "juiciness, steak texture, and pepper aroma." This post provides a detailed analysis of the brand positioning and campaign concept, music and sound design, filming locations and set direction, costumes, hair, and makeup, NGs and behind-the-scenes anecdotes, and key highlights for global fans and bloggers. Brand Message and Campaign Concept With this product, Burger King has brought to the forefront the "essence of a burger—meat flavor and texture." The name "Quattro Pepper Cube Steak" emphasizes the flavors of the four peppers and the rich texture of the cube steak. The...
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Behind the Scenes of the Golden Blue Quartz Teaser Ad: The Story Behind Jang Ki-yong's Blue Whiskey Production

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Golden Blue Quartz (Teaser) — Behind the Scenes of the "Blue Transformation of Whiskey" Ad with Jang Ki-yong Golden Blue's teaser ad for its new line, "Quartz," reinterprets the brand, focusing on the visual impact of "blue whiskey." Actor Jang Ki-yong embodies the product's premium quality with his restrained expression and sophisticated demeanor, leaving a powerful impression even with just a short teaser. This behind-the-scenes story details the brand positioning and ad concept, sound and music design, filming locations and set direction, costumes, hair and makeup, NGs and behind-the-scenes anecdotes, and key highlights for global fans and content creators. Brand Positioning and Ad Concept Golden Blue has clearly demonstrated its strategy of reinterpreting the traditional whiskey image in a modern way with its Quartz line. The "Quartz" name and the "Blue Whiskey" color concept break away from the traditional brown and gold co...
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Calm Man x Lotteria's 'Whole Leg Crispy Chicken Burger' Full Advertisement Review — Brand Message and Behind-the-Scenes Stories

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Lotteria's "Whole Leg Crispy Chicken Burger" (FULL) — Behind-the-Scenes Ad with Chil-Peum-Man & Fan Guide Lotteria's full-length commercial for its new menu item, "Whole Leg Crispy Chicken Burger," created a buzz by combining the straightforward tagline, "The essence of chicken burgers, born from the savory moon," with the friendly personality of broadcaster Chil-Peum-Man. This post details the brand message and campaign intent, video production, background music and sound design, filming locations and sets, costumes, hair and makeup, NGs and behind-the-scenes anecdotes, and highlights for fans to enjoy. It's structured for Google Blogspot, so feel free to copy and use it as is. Brand Positioning and Campaign Concept Lotteria aimed to emphasize the "essence (essence) of taste" with this campaign. The name "Whole Leg" stimulates both visual and tactile expectations, while "Crispy" represents the core value cente...
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AHC's "Precision Eye Care T-SHOT" Commercial Review — Winter's Makeup, Costume, and Behind-the-Scenes Photos Revealed

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AHC's 'Precision Eye Care T-SHOT Eye Cream' — Behind-the-Scenes Analysis of the Commercial Featuring aespa Winter AHC's new product, the 'T-SHOT Eye Cream,' featured aespa Winter as its model to visually and intuitively convey the product concept of "precision eye care." Winter's clean and clear image aligns with the "precise skincare" message, and the commercial focuses on building emotional trust beyond simple functional explanations. This article details the brand positioning and advertising concept, music and sound design, estimated filming locations and set direction, costumes, hair and makeup, potential make-up and NGs during filming, and key points to watch for global fans. Brand Positioning and Advertising Concept As a professional skincare brand, AHC has consistently emphasized both a "dermatological approach" and an "emotional user experience." This T-SHOT eye cream commercial aims to reinforce the brand'...
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A Detailed Analysis of the Cheonnok Advertisement (Lee Jin-wook): A Complete Guide to the Brand Message and Fan-Worthy Details

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"Cheonnok, Increasing the Strength of Energy." (Cheonnok Tone Booster 34") — Behind the Scenes & Key Points of the Advertisement Featuring Lee Jin-wook Cheonnok's new product, Tone Booster, is a 34-second spot commercial that clearly conveys actor Lee Jin-wook's serious image and the product's core message of "energy recovery and strengthening." Despite its short running time, the visuals, audio, and styling are meticulously designed to simultaneously convey the brand's reliability, the product's functionality, and the consumer's emotional well-being (stability and vitality). Below, we've detailed the brand background and advertisement concept, musical direction, estimated filming locations, costumes, hair, and makeup, potential NGs and behind-the-scenes anecdotes that may have occurred during filming, and ideas fans can expand into content. Brand Positioning and Advertisement Concept Cheonnok is expanding its product line in the...
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IVE's LeeSeo-in featured Papa John's teaser commentary: The charm and making-of story of the American Premium series

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Papa John's "American Premium Series, Only at Papa John's!" (With Leeseo) — Behind-the-Scenes Ad & Key Points for Fans Papa John's "American Premium Series" campaign features IVE's Leeseo as its model, emphasizing the image of "premium delivery pizza" with a youthful and trendy sensibility. Both the short teaser and full-length ads are crafted around visual impact and sound hooks, designed to pique consumer curiosity and lead to the main story and a visit to the store. Below, we'll sequentially summarize the brand message, video concept, music and sound design, filming locations and set direction, costumes, hair and makeup, behind-the-scenes anecdotes, and other key details for fans. 1. Brand Positioning and Campaign Concept Through this series, Papa John's presents a clear positioning: "American Premium." The core strategy is to highlight high-quality ingredients (such as special sauces, premium cheese blends, and pre...
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ULOS Moisturizer Commercial Interpretation — Minho's Skincare Routine and Behind-the-Scenes Photos

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SHINee Minho x ULOS Commercial Analysis: Behind the Scenes: "Healthy Skin is a Man's Charm" Brand and Advertising Core Concepts ULOS Moisturizer emphasizes "healthy men's skin" as its core brand concept, and this commercial focuses on naturally instilling the "confidence that skin gives." Minho's calm and mature image harmonizes with the brand message, delivering the simple yet powerful message of "healthy skin = charm" in a concise and clear manner. The product's functions (hydration, oil-water balance, and a refreshing finish) are explained through emotionally engaging scenes, evoking consumer empathy. Storytelling and Directing Points The commercial weaves together natural moments from everyday life to showcase the subtle differences in Minho's skin. Through subtle sequences like getting ready in the morning, standing in front of a mirror before a meeting, and changing facial expressions outdoors, it visualizes the "co...
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Acuvue × CORTIS Ad Analysis: "The World I See Is More Than I Can See" Behind the Scenes

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Acuvue x CORTIS Commercial Analysis: "The World I See Is More Than Just Seeing" Behind the Scenes Advertising Brand and Core Message This 30-second spot was produced by global contact lens brand Acuvue in collaboration with the five-member group CORTIS. The brand's core message is to deliver an "experience beyond sight," emphasizing moments that connect with emotions beyond the simple act of "seeing." Through short yet powerful cuts and the characters' perspectives, the commercial conveys the message that "the way you see the world will change." Concept & Storytelling The concept is "Expanding Perspective." Using directing to expand and specialize small moments from each member's perspective, the commercial builds a narrative that the product (contact lenses) goes beyond simply providing vision assistance to enrich everyday experiences. Screen transitions and focus shifts are designed to immerse the audience in the membe...
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Queen Yuna X PREMIUM Ghana Advertisement Review: Kim Yuna Shares Her Experience with Premium Winter Desserts

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Queen Yuna X PREMIUM Ghana — "The Premium Dessert I've Dreamed of Most This Winter" Advertisement Review and Real-Life Experience This commercial warmed my heart from the moment I first saw it. Yuna Kim's serene yet sincere expression, the deep hues of the chocolate, the soft lighting, and the tagline, "The Premium Dessert I've Dreamed of Most This Winter," combined to create a scene that felt like a small play. The next day, my curiosity was so strong that I went to a nearby store to try it myself. This article is a personal experience, focusing on my memories of that day, exploring the contrast between the expectations evoked by the ad and the actual experience, and offering tips for recreating the experience. First Impressions of the Advertisement — Expectations Created by the Image The commercial went beyond simply showcasing the product. Yuna Kim's elegant expression, delicate hand movements, and close-up shots highlighting the texture of the ch...
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A Review of Job Advertisements in the AI ​​Era: Changes I Experienced After Watching Shim Eun-kyung's Sparta Club Tomorrow Learning Camp

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AI-Era Job Advertisement Review: Changes I Experienced After Watching Shim Eun-kyung's Sparta Club Tomorrow Learning Camp Hello, Wide Receiver. Watching the "AI Era" commercial for the Sparta Club Tomorrow Learning Camp featuring Shim Eun-kyung brought out a resolution I'd long held in my heart. Although it was a short video, the message of "someone believes in me and helps me" and the realistic connection between education and employment resonated deeply with me. This article is a personal account of my first impressions of the ad, from the process of searching for and receiving training, to the changes I experienced in my life and thinking. I hope it will be of some help to readers who are struggling with similar issues. First Impressions of the Advertisement — A Balance of Reality and Comfort Shim Eun-kyung's calm voice and the visuals of the students' transformation conveyed a sense of "realistic hope." Rather than simply showcasing gla...
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Subway Lobster Collection Ad Review (Epik High) — Experience the Special New Year's Menu

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Subway's "Lobster Collection" Commercial Review — Epik High's New Year's Gift, My First-Hand Experience After seeing the commercial, where Epik High's voice over a soothing melody conveyed the warmth of the New Year, I headed straight to a nearby Subway. The scenes in the commercial were structured like a short film, and the warmth of the music and visuals perfectly matched the tagline, "New Year's Gift." I'll write about it in detail, from my first impression of the commercial to the anticipation before eating it, and the feeling I felt the moment I took a bite. First Impressions from the Commercial — Emotional Anticipation The commercial focused on "emotional expression" rather than simply introducing the product. Epik High's calm yet warm narration, the red and gold props that filled the screen, and the close-up of the lobster were enough to satisfy my visual hunger. The video alone already made me excited for a "special...
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Lotte Mart's "Tongkeun Day" starring Lee Min-jung: Coming Soon Teaser Interpretation and Making Points

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Lotte Mart's "Tongkeun Day Coming Soon" Teaser (Lee Min-jung) — Behind-the-Scenes and Key Points to Watch Lotte Mart's New Year's teaser campaign, "Tongkeun Day Coming Soon," heralds a massive discount and benefit event with the tagline "Tongkeun Day from the first day of the new year." It also leverages actress Lee Min-jung's friendly and stable image to build trust. The short teaser video is designed to pique curiosity and encourage participation in the main story and promotions. The main text details the brand positioning, concept, music and sound design, filming locations and set direction, costumes, hair and makeup, NGs and behind-the-scenes footage, and key points to watch for fans. Brand Positioning and Campaign Concept Lotte Mart is a leading retail brand that emphasizes the price competitiveness of large-scale discount stores. "Tongkeun Day" is a keyword that intuitively conveys the large-scale discount and special price ...
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The making story and behind-the-scenes footage of Gmarket's "Reversal Music Philosophy" featuring Jaurim's Kim Yuna.

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Gmarket's "Jaurim's Unexpected Music Philosophy" (Kim Yuna) — Behind the Scenes and Key Points for Fans Gmarket's "Jaurim's Unexpected Music Philosophy" commercial features Kim Yuna, the vocalist of the band Jaurim, in a unique combination of "musical sensibility" and "shopping discovery." The campaign emphasizes the joy of product exploration and Gmarket's curation prowess through the aesthetics of "making the familiar strange and the unfamiliar familiar." The filming team meticulously crafted the short film, organically intertwining the music, directing, and styling to create a powerful impression. Below, we've detailed the brand and concept, musical direction, filming locations and sets, costumes, hair, and makeup, behind-the-scenes anecdotes, and key points worth watching for global fans. 1. Brand Positioning and Advertising Concept In this ad, Gmarket sought to reinforce its image as a "platform for dis...
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Behind the McDonald's Lucky Burger® Commercial: Faker Shares a Heartwarming Story (30s)

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McDonald's "Faker Tells the Heartwarming Story of the Lucky Burger®" (30s) — Behind-the-Scenes Analysis This 30-second spot for McDonald's, presented by Lee "Faker," connects the brand's warm sentiments and the simple joys of everyday life with the product experience of the "Lucky Burger®." Despite its short running time, Faker's friendly tone and detailed directing clearly convey the brand message. This post covers the brand and concept, music and sound design, filming locations and set production, costumes, hair, and makeup, NGs and behind-the-scenes anecdotes, and highlights for global fans. Brand and Campaign Concept McDonald's focused on the core theme of this commercial: "The Joy of Small Fortune." The Lucky Burger® connects the meaning of its name (a simple symbol of good fortune) to the product experience, appealing to consumers emotionally. Faker's presence goes beyond mere star power, serving as a natural device ...
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