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PRIMROSE Nahyun AD, Starbucks FIZZIO

1. Advertisement Overview and Campaign Background The advertisement campaign using Starbucks' RTD (Ready-to-Drink) beverage, Fizzio, and model PRIMROSE Nahyun is a marketing strategy targeting young consumers. Fizzio is a refreshing carbonated beverage that was released especially for the summer season. PRIMROSE Nahyun is a popular influencer and model among the MZ generation, and her fresh and trendy image fits well with the concept of Fizzio. This advertisement emphasizes Fizzio's carbonation and fruit flavor with the main message of "refreshing" and "energy." In particular, it was exposed as short and intense video content through social media and TV commercials, and was also spread online through the hashtag campaign (#Fizzio_refreshing). 2. Target Analysis: MZ Generation Strategy The main target of this advertisement is the MZ generation in their 20s and 30s, who are active on SNS and sensitive to trends. PRIMROSE Nahyun's casting was appropriate be...
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[LX Z:IN] Advertisement, Interior Design Chosen by Jun Ji-hyun

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1. Campaign Background and Core Concept - Background: LX Z:IN is an interior materials and solutions brand that pursues a premium positioning that enhances the quality and convenience of living spaces. This advertisement highlights its new product, or core lineup, the ViewFrame, and adopts the concept of reducing the burden of complex home management and interior design choices, promising a "carefree future." - Concept: A zero-friction lifestyle that minimizes the hassles of daily life. This value proposition reduces the burden of selection and maintenance, while offering solutions that maintain usability, durability, and aesthetics for a long time. - Tone and Manner: Sophistication, calm confidence, and a premium lifestyle. Model Jun Ji-hyun's clean, refined image reinforces the "nonchalant yet luxurious" sentiment, thereby enhancing brand trust. 2. Message Structure: How to Convince Consumers of "No Worries" - Problem Identification: Interior desi...
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HL advertising model Achel is a human model, Dia Merlyn, not an AI.

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Campaign Overview The "BELIEVE 30-Second TVC" is a branding film that focuses on self-confidence rather than boasting about achievements. It emphasizes attitude and emotion over product information, presenting a concise narrative that captures the moment when a person's resolution turns into action. At the center of the campaign is model Dia Merlyn, with the camera following her facial expressions, gaze, and breathing to convey the message. Key Message: Believe in Yourself The core message is, "Believe in your own choices, not in the approval of others." "Believe" doesn't imply abstract beliefs, but rather self-confidence proven through small actions today. In other words, the campaign focuses on the starting point of "trust," not the outcome of "confidence." Model Dia Merlyn's Role Dia Merlyn ensures authenticity through restrained performances rather than exaggerated emotions. Details like subtle facial expressions, shifti...
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Shurink Universe commercial, Chae Soo-bin lifts her skin.

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[Campaign Overview] The 15-second video, "Shurink Universe, Lifting." This campaign condenses the functional benefits of lifting procedures into the intuitive keyword "lifting." The phrase "Skin, Lifting Confidence" simultaneously evokes both functionality (improved skin elasticity and contouring) and emotion (increased confidence), creating a memorable, single-word asset within a short running time. Model Chae Soo-bin's clean and refined image, without exaggeration, bolsters trust by conveying a "naturally improved feeling." [Key Message and Tone & Manner] The key message is the concise connection between "lifting = lifting = regaining confidence." The copy tone is confident yet understated, emphasizing realism. The product name and "lifting" are combined to create a slogan-like effect, ensuring repeated exposure creates a memorable slogan. Given the importance of "grounded confidence" in the medical and bea...
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DUOLAC X SON SUKKU, probiotics recommended by SON SUKKU

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This ad uses SON SUKKU's presence to cement the message, "Strong survival power, strong probiotics, even in the intestines." Instead of exaggeration, the ad uses a firm tone and refined gestures to clearly convey the message, translating complex scientific information into consumer language. Casting Suitability: SON SUKKU, the face of "strong," has a calm yet powerful image, credibly representing the meaning of "strong probiotics." His understated charisma, plain speech, and poignant eye contact persuasively reinforce the core message of "reaching the intestines alive." The ad appeals to a wide range of people, regardless of gender or age, ensuring high reach and repeat exposure. SON SUKKU's Path in a 30-Second Narrative 0–3 seconds: Pre-release the conclusion. "Strong survival power, even in the intestines." Short, direct copy captures the viewer's attention. 4–12 seconds: Present the problem. A concise explanation, such ...
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DB Insurance commercial, Girls' Generation's Yoona makes a promise.

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Overview: The Core of "We Made a Promise Manifesto" - This commercial defines the essence of insurance as "promise," and Yoona becomes the face of that promise, representing the trustworthiness of that promise. It's a manifesto-style advertisement designed to convey a declarative message. Rather than complex product information, it focuses on the emotions of "relationship" and "trust," creating a branding film designed to elicit emotional buy-in from viewers. Why Yoona: Image Assets and Brand Fit - Trustworthiness: Yoona's long-term, consistent activities and stable public appeal align with the "sustainable promise" demanded by insurance. - Refreshing and Positive Influence: Her clean and positive image harmonizes with the insurance brand's tone, which focuses on safety and consideration. - Universal Relevance: The brand's low generational barriers and its recognition extending to families broaden its reach. - Responsi...
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