KstarAD

Hello! Today, we'll be taking a closer look at the new 2026 CF campaign for [COOLSONIQ X Hyun Bin], a brand that's shaking up the beauty device market. This 15-second commercial, starring Hyun Bin, Korea's most handsome actor and icon of trust, is short but has a powerful impact. The sophisticated visuals, reminiscent of a sci-fi movie trailer, and the keyword "Hyun Bin Lifting" have become a hot topic! Let's take a closer look at everything from the brand message to the filming concept, costumes, and even Hyun Bin's visuals. ❄️ 1. Brand & Message: A Different Kind of Cool Lifting The core of this commercial is to convey Coolsonic's unique technology: "Heat-Free Lifting, Pain-Free Beauty." The word "lifting device" often conjures up images of a burning sensation or a tingling sensation. However, as its name suggests, Coolsonic emphasizes the combination of "Cool" and "Sonic" (ultrasonic/HIFU) technologies. Th...

Hello! Today, we'll take a closer look at the new advertising campaign for **[Centrum]**, a health supplement company boasting consistent sales. The star of this campaign is actress Lim Ji-yeon, who recently captivated audiences with her jaw-dropping performances in dramas like "The Glory" and "House with a Yard." Known for her intense and powerful roles, she returns in this commercial with the world's healthiest and brightest smile. With the tagline "A reasonable choice for healthy people," ** Centrum's new story unfolds. Let's take a closer look at the details. 1. Model Strategy: The Reversal of "Yeonjini," the Icon of Healthy Self-Management The first thing that catches the eye is the model selection. Lim Ji-yeon, a stark contrast to the cool and powerful image she's portrayed in her previous works, delivers a refreshing and energetic performance. Why did Centrum choose Lim Ji-yeon? This aligns with the "God-saeng...

[Gamachi Chicken X Lee Su-ji] Chickster Edition (15s): A Perfect Collaboration of Crispy and Hilarious There's a 15-second video that's been stealing the show on TV and YouTube recently. It's a commercial for "Chickster," a new menu item featuring Gamachi Chicken, famous for its slogan, "Chicken Raised on Sulfur," and Lee Su-ji, Korea's most stylish comedian. "Huh? Gamachi Chicken is this trendy?" This must have been the reaction of many who saw the ad. It reveals Gamachi Chicken's ambition to shed its old, savory, and friendly image and transform into a hip brand that appeals to even the MZ generation. Today, we'll delve into the brand strategy behind this short but powerful commercial, explore Lee Su-ji's modeling prowess, and explore the fascinating behind-the-scenes story behind the shoot. 1. Brand & Message: Beyond "Value for Money" to "Value for Money" and "Trends" Gamachi Chicken has long...

[BeWants] Breaking the Heavy Rules of Eye Care with Light: The Story of the Million-Selling Serum Stick Advertisement Featuring NCT's Taeyong "Is eye cream heavy? Is it sticky? Is it annoying to apply?" An advertisement has emerged that shatters our common stereotypes about eye care. This is the new campaign launched by HK inno.N's beauty brand **'BeWants'** in collaboration with global K-pop artist NCT's Taeyong. "Breaking the Heavy Rules of Eye Care with Light." Taeyong's appearance, accompanied by this powerful tagline, completely overturned the conventions of conventional beauty advertising. Today, we'll delve into the brand strategy of this viral advertisement, from the reasons for selecting the model to the behind-the-scenes footage and styling that fans are curious about. 1. Brand & Message: Why "Breaking the Rules"? BeWants' "Phyto Collagen Eye Serum Stick" is a hit. The core of this advertising campaig...

[Choo Sung Hoon x The Greatest] A Word from Choo Sung Hoon to You: A Legend Meets a Legend A game commercial has recently been trending on YouTube and online. It's the collaboration between "The Greatest," Korea's leading economic strategy RPG with over 20 years of history, and the eternal fighter and fashionista, "Choo Sung Hoon." More than simply featuring a celebrity, the ad exquisitely blends the model's character with the game's identity, creating a captivating, yet surprisingly compelling, experience. Today, in "[The Greatest] A Word from Choo Sung Hoon to You," we'll delve into the brand strategy, concept, styling, and behind-the-scenes story behind the shoot. 1. Brand and Model Synergy: Why Did "The Greatest" Choose "Choo Sung Hoon"? "The Greatest" is one of Korea's longest-running MMORPGs, beloved since its release in 2002. While it boasts a loyal user base, reflecting its long history, it also...