Learn about Binggrae Yomamtte Hearts2Hearts advertising

Hello, this is Korea advertising. Advertisement Summary: "We are all living in our own refreshing times" Binggrae's yogurt brand 'Yomamtte' is a product that conveys both freshness and youthful emotions. This advertisement, 'Hearts2Hearts', released in 2024, is composed around 'the moment when hearts touch' as ​​its name suggests, stimulating the emotions of the MZ generation and the excitement of the season at the same time. The advertisement captures small but special moments that can be felt in the daily lives of young people with delicate visual beauty, and strengthens the brand identity through a natural connection with the Yeomamtae product. Advertisement Composition: 3-stage composition of youth, emotion, and connection 1. Capturing the moment of youth The beginning of the advertisement begins under warm sunlight. Young people are spending their time in settings that we might pass by in our daily lives, such as campuses, alleyways, and parks...

Amorepacific Sulwhasoo Yunjo Essence Girls' Generation Yoona Advertisement

Hello, this is Korea advertising.

Amorepacific's Sulwhasoo First Care Activating Serum is a high-end skincare product that reinterprets traditional Korean beauty ingredients in a modern way. The product focuses on strengthening the skin's foundation and providing a healthy glow. The video commercial featuring Girls' Generation's Yoona effectively conveys the appeal of the product.

The commercial begins by highlighting Yoona’s natural beauty and elegant image. She shows how her skin changes when she uses Yunjo Essence. Yoona compares her before and after using the product, vividly expressing how the Yunjo Essence provides moisture to the skin and increases elasticity. In the commercial, Yoona shares the pleasant experience of applying the product, showing her skin becoming more radiant and healthy.





The ad also emphasizes Sulwhasoo’s brand philosophy and trust in traditional Korean beauty ingredients. The Yunjo Essence is described as having the effect of restoring skin’s vitality by using natural ingredients such as ginseng. Yoona personally experiences the positive effects of these ingredients on the skin, and plays a role in building trust with consumers.

The visuals of the advertisement give off a sophisticated and luxurious feeling, and together with Yuna’s smile, the appeal of the product is further highlighted. The background music creates a soft and comfortable atmosphere, helping consumers feel positive emotions about the product.

In conclusion, the advertisement for Amorepacific Sulwhasoo Yunjo Essence successfully conveys the effectiveness of the product along with Yoona’s attractive appearance, and successfully emphasizes the importance of skin care and the need for Yunjo Essence to consumers. This advertisement goes beyond simple product promotion, and plays a role in re-examining the value of traditional Korean beauty in a modern way.