It's finally out. Stray Kids Felix, Gong Cha commercial

Hello, this is Korea advertising. 1. Advertisement Background: Gong Cha and Stray Kids Meet The “My Vibe Right Now is Gong Cha” campaign is a brand campaign by global milk tea brand Gong Cha and Felix, a member of global K-pop group Stray Kids. Gong Cha is a brand that has led the popularization of milk tea and is loved by the younger generation. Stray Kids is a group that holds a unique position in both music and performance, representing the emotions of the global Generation Z. This advertisement conveys the message that Gong Cha’s beverages are not just simple food items but also a medium to express ‘vibes’, or emotions and moods. 2. Main Slogan: “My Vibe Right Now is Gong Cha” The main phrase and slogan of the advertisement, “My Vibe Right Now is Gong Cha,” goes beyond the simple meaning of drinking a beverage and delivers an emotional message that Gong Cha represents the emotions of this moment. In particular, the expression ‘공차중’ utilizes a unique Korean wordplay (wordplay) to su...

Amorepacific Sulwhasoo Yunjo Essence Girls' Generation Yoona Advertisement

Hello, this is Korea advertising.

Amorepacific's Sulwhasoo First Care Activating Serum is a high-end skincare product that reinterprets traditional Korean beauty ingredients in a modern way. The product focuses on strengthening the skin's foundation and providing a healthy glow. The video commercial featuring Girls' Generation's Yoona effectively conveys the appeal of the product.

The commercial begins by highlighting Yoona’s natural beauty and elegant image. She shows how her skin changes when she uses Yunjo Essence. Yoona compares her before and after using the product, vividly expressing how the Yunjo Essence provides moisture to the skin and increases elasticity. In the commercial, Yoona shares the pleasant experience of applying the product, showing her skin becoming more radiant and healthy.





The ad also emphasizes Sulwhasoo’s brand philosophy and trust in traditional Korean beauty ingredients. The Yunjo Essence is described as having the effect of restoring skin’s vitality by using natural ingredients such as ginseng. Yoona personally experiences the positive effects of these ingredients on the skin, and plays a role in building trust with consumers.

The visuals of the advertisement give off a sophisticated and luxurious feeling, and together with Yuna’s smile, the appeal of the product is further highlighted. The background music creates a soft and comfortable atmosphere, helping consumers feel positive emotions about the product.

In conclusion, the advertisement for Amorepacific Sulwhasoo Yunjo Essence successfully conveys the effectiveness of the product along with Yoona’s attractive appearance, and successfully emphasizes the importance of skin care and the need for Yunjo Essence to consumers. This advertisement goes beyond simple product promotion, and plays a role in re-examining the value of traditional Korean beauty in a modern way.