PRIMROSE Nahyun AD, Starbucks FIZZIO

1. Advertisement Overview and Campaign Background The advertisement campaign using Starbucks' RTD (Ready-to-Drink) beverage, Fizzio, and model PRIMROSE Nahyun is a marketing strategy targeting young consumers. Fizzio is a refreshing carbonated beverage that was released especially for the summer season. PRIMROSE Nahyun is a popular influencer and model among the MZ generation, and her fresh and trendy image fits well with the concept of Fizzio. This advertisement emphasizes Fizzio's carbonation and fruit flavor with the main message of "refreshing" and "energy." In particular, it was exposed as short and intense video content through social media and TV commercials, and was also spread online through the hashtag campaign (#Fizzio_refreshing). 2. Target Analysis: MZ Generation Strategy The main target of this advertisement is the MZ generation in their 20s and 30s, who are active on SNS and sensitive to trends. PRIMROSE Nahyun's casting was appropriate be...

DYNAFIT 2025 with YUNA Advertisement

Hello, this is Korea advertising.

DYNAFIT's 2025 Spring/Summer (SS) collection "NOW. BEGIN" is a campaign that symbolizes a new beginning and challenge, and contains the brand's innovative spirit. The campaign is conducted with the famous advertising model Yuna, and her energetic image and DYNAFIT's active lifestyle are well-matched.

This collection emphasizes functionality and style suitable for various outdoor activities. In particular, it features lightweight materials and breathable designs, providing comfortable wear even in summer. Dynafit presents clothing and equipment suitable for various sports such as mountaineering, trail running, and skiing, and aims to help all outdoor enthusiasts start their own adventure.



Yuna’s advertisement effectively conveys this message, and her energetic appearance positively inspires consumers. The advertisement shows Yuna wearing Dynafit products and being active in various outdoor environments, naturally showing the brand’s philosophy and product excellence.

In addition, Dynafit pursues sustainable fashion and adopts materials and production methods that take the environment into consideration. This is one of the values ​​that modern consumers consider important and acts as a factor in increasing the brand's reliability.

In conclusion, Dynafit's 2025 SS collection "NOW. BEGIN" is a campaign that inspires everyone who wants to start a new challenge and adventure, and the advertisement with Yuna effectively conveys the brand's vision and the appeal of the product. This collection will be the best choice for those who love outdoor activities.