PRIMROSE Nahyun AD, Starbucks FIZZIO

1. Advertisement Overview and Campaign Background The advertisement campaign using Starbucks' RTD (Ready-to-Drink) beverage, Fizzio, and model PRIMROSE Nahyun is a marketing strategy targeting young consumers. Fizzio is a refreshing carbonated beverage that was released especially for the summer season. PRIMROSE Nahyun is a popular influencer and model among the MZ generation, and her fresh and trendy image fits well with the concept of Fizzio. This advertisement emphasizes Fizzio's carbonation and fruit flavor with the main message of "refreshing" and "energy." In particular, it was exposed as short and intense video content through social media and TV commercials, and was also spread online through the hashtag campaign (#Fizzio_refreshing). 2. Target Analysis: MZ Generation Strategy The main target of this advertisement is the MZ generation in their 20s and 30s, who are active on SNS and sensitive to trends. PRIMROSE Nahyun's casting was appropriate be...

[Google Play x Mabinogi Mobile] 'Tell me, all your plays' advertisement

Hello, this is Korea advertising.

The advertisement titled "Tell Me All About Your Play" for the collaboration between Google Play and the mobile game "Mabinogi Mobile" emphasizes the immersive and engaging experience that players can have within the game. 

It showcases various aspects of gameplay, highlighting the rich storytelling, character customization, and the vibrant world that players can explore.
The ad invites players to share their unique gaming experiences, encouraging them to express their creativity and individuality through their in-game choices. 



It emphasizes community and connection, suggesting that every player's journey is distinct and worth sharing. The visuals in the advertisement are dynamic and colorful, capturing the fantasy elements of the game and the excitement of gameplay.

Additionally, the ad promotes the idea of discovering new adventures and forming friendships within the game, making it not just a solo experience but a social one as well.

Overall, the advertisement aims to inspire players to dive into "Mabinogi Mobile" and to celebrate their personal gaming stories, all while enjoying the benefits of using Google Play for their gaming needs.