'My own Spotify' campaign focused on personalized music experience TV Commercial

Spotify, a global music streaming platform, has released a Korean TV commercial for its "My Spotify" campaign that emphasizes personalized music experiences. 

The advertisement emphasizes providing a differentiated music experience to each user by utilizing Spotify's personalization function, and has a slogan of "My own Spotify that knows me better than me."

Spotify emphasizes that it provides personalized recommendations by analyzing users' music tastes and listening patterns, which allows it to expand its own music world. 

The campaign is expanding the contact point between brands and users through digital videos, large-scale outdoor advertisements at Gangnam Station, and bus advertisements in Seoul, as well as TV advertisements.

In particular, famous choreographer Monica, model Park Jennie, and webtoon artist Gian84 participated in the digital video to introduce various music experiences using Spotify's personalization functions. Monica introduced the "Daylist" function, which recommends music at a specific time, Park Jennie introduced "Mood Mix," which recommends music according to emotions and atmosphere, and Gian84 introduced "Discover Weekly," which recommends new music every week, showing the impact of music on daily life and creation.

A Spotify marketer said the campaign was designed to allow users to experience the pleasure of exploring their music tastes and discovering new music, and hopes to make their daily lives more special with personalized playlists.

'My own Spotify' campaign 

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