PRIMROSE Nahyun AD, Starbucks FIZZIO

1. Advertisement Overview and Campaign Background The advertisement campaign using Starbucks' RTD (Ready-to-Drink) beverage, Fizzio, and model PRIMROSE Nahyun is a marketing strategy targeting young consumers. Fizzio is a refreshing carbonated beverage that was released especially for the summer season. PRIMROSE Nahyun is a popular influencer and model among the MZ generation, and her fresh and trendy image fits well with the concept of Fizzio. This advertisement emphasizes Fizzio's carbonation and fruit flavor with the main message of "refreshing" and "energy." In particular, it was exposed as short and intense video content through social media and TV commercials, and was also spread online through the hashtag campaign (#Fizzio_refreshing). 2. Target Analysis: MZ Generation Strategy The main target of this advertisement is the MZ generation in their 20s and 30s, who are active on SNS and sensitive to trends. PRIMROSE Nahyun's casting was appropriate be...

'My own Spotify' campaign focused on personalized music experience TV Commercial

Hello, this is Korea advertising.

Spotify, a global music streaming platform, has released a Korean TV commercial for its "My Spotify" campaign that emphasizes personalized music experiences. The advertisement emphasizes providing a differentiated music experience to each user by utilizing Spotify's personalization function, and has a slogan of "My own Spotify that knows me better than me."

Spotify emphasizes that it provides personalized recommendations by analyzing users' music tastes and listening patterns, which allows it to expand its own music world. The campaign is expanding the contact point between brands and users through digital videos, large-scale outdoor advertisements at Gangnam Station, and bus advertisements in Seoul, as well as TV advertisements.



In particular, famous choreographer Monica, model Park Jennie, and webtoon artist Gian84 participated in the digital video to introduce various music experiences using Spotify's personalization functions. Monica introduced the "Daylist" function, which recommends music at a specific time, Park Jennie introduced "Mood Mix," which recommends music according to emotions and atmosphere, and Gian84 introduced "Discover Weekly," which recommends new music every week, showing the impact of music on daily life and creation.

A Spotify marketer said the campaign was designed to allow users to experience the pleasure of exploring their music tastes and discovering new music, and hopes to make their daily lives more special with personalized playlists.