It's finally out. Stray Kids Felix, Gong Cha commercial

Hello, this is Korea advertising. 1. Advertisement Background: Gong Cha and Stray Kids Meet The “My Vibe Right Now is Gong Cha” campaign is a brand campaign by global milk tea brand Gong Cha and Felix, a member of global K-pop group Stray Kids. Gong Cha is a brand that has led the popularization of milk tea and is loved by the younger generation. Stray Kids is a group that holds a unique position in both music and performance, representing the emotions of the global Generation Z. This advertisement conveys the message that Gong Cha’s beverages are not just simple food items but also a medium to express ‘vibes’, or emotions and moods. 2. Main Slogan: “My Vibe Right Now is Gong Cha” The main phrase and slogan of the advertisement, “My Vibe Right Now is Gong Cha,” goes beyond the simple meaning of drinking a beverage and delivers an emotional message that Gong Cha represents the emotions of this moment. In particular, the expression ‘공차중’ utilizes a unique Korean wordplay (wordplay) to su...

Korea-advertising, "English, do you have time?" "Tell me about it" brand campaign

Hello, this is Korea advertising.

Many people decide to study English for their New Year's resolutions, but it is not easy for office workers to continue learning in a busy daily life. As a result, the burden of studying English increases, and in the end, they often give up studying. It is the AI English learning app 'Tell Me Boca' that has emerged to solve this problem.

"Tell Me Boca" is a mobile app designed to learn English lightly regardless of time and place, and puts "light English study" as its core value, not "heavy English study." The main learning modes are "vocabulary learning," "grammar learning," "listening learning," and "talk expression learning," and AI is used to provide learning tailored to the individual level from beginner to advanced. It consists of a short quiz format, allowing users to study in their spare time without burden, and includes game elements to enhance fun and continuity.

The mobile English learning market is growing rapidly, and despite fierce competition, 'Talkboca' has surpassed 7 million downloads as of February 2025. This is due to the brand's clear positioning and differentiated communication strategies.

In particular, the company launched a campaign called "English, when you have time." The campaign emphasizes learning methods using spare time in everyday life and shows users learning English from time to time.



In the campaign video, a scene of learning English naturally using embarrassing moments or breaks in everyday life was directed. For example, even when you shake your hand from a distance and misunderstand, you take out your smartphone to learn English sentences. Through this direction, the core value emphasized by 'talk to you', 'lightness', was effectively conveyed and a lot of empathy was gained.

In addition, actor Lee Jung-eun was used as a model and emphasized the fun factor using the importance of the word 'jjjam'. Actor Lee Jung-eun's friendly and pleasant image naturally harmonized with the brand message of 'talk to you' and contributed to reducing the burden of learning and adding pleasure. On top of that, the purple brand color of 'talk to you' was actively utilized to reinforce the luxurious and pleasant brand image.

The campaign spread through various media such as TV, digital, and OOH (outdoor advertising), and focused on imprinting "Talkative Boca" as a "trendy and fun English learning brand." Through this, he emphasized that learning English can be a small habit and fun experience in daily life, not a burden for modern people.

In conclusion, 'Tell Me Boca' aims to transform English study into a light learning experience that is not difficult and cumbersome, but can be easily accessed anytime, anywhere. In the future, it will establish itself as a brand to create a 'light and fun' English learning culture through continuous innovation.