Learn about Binggrae Yomamtte Hearts2Hearts advertising

Hello, this is Korea advertising. Advertisement Summary: "We are all living in our own refreshing times" Binggrae's yogurt brand 'Yomamtte' is a product that conveys both freshness and youthful emotions. This advertisement, 'Hearts2Hearts', released in 2024, is composed around 'the moment when hearts touch' as ​​its name suggests, stimulating the emotions of the MZ generation and the excitement of the season at the same time. The advertisement captures small but special moments that can be felt in the daily lives of young people with delicate visual beauty, and strengthens the brand identity through a natural connection with the Yeomamtae product. Advertisement Composition: 3-stage composition of youth, emotion, and connection 1. Capturing the moment of youth The beginning of the advertisement begins under warm sunlight. Young people are spending their time in settings that we might pass by in our daily lives, such as campuses, alleyways, and parks...

[Pepsi X Ive] Enjoy it with Pepzera! Your own thrilling taste!

Hello, this is Korea advertising.

The advertisement, ‘Enjoy it with Pepsi! Your own thrilling taste’, is a new campaign for Pepsi-Cola, and features popular idol group Ive as models, emphasizing a young and energetic image. The advertisement contains a message that encourages consumers to enjoy the beverage in their own unique way, along with the iconic refreshing feeling of Pepsi-Cola.

The commercial shows the members of Ive enjoying Pepsi-Cola in various situations, expressing their individuality and style. They emphasize the thrilling experience that the drink provides through scenes of drinking Pepsi-Cola in various everyday situations, such as happy moments with friends, at parties, or during leisurely times alone. In addition, the commercial includes many visually appealing elements along with bright and cheerful music, which is enough to attract the attention of young consumers.



In particular, the slogan “Your own thrilling taste” reminds consumers that Pepsi-Cola is not just a drink, but a way to express their individuality. This conveys the message that the brand wants to strengthen the emotional connection with consumers and create special moments through Pepsi-Cola.

This ad also uses social media to encourage consumers to share their Pepsi-Cola experiences, and it takes a strategy of deepening the relationship with the brand through participation. It focuses on using Ive’s popularity to strengthen communication with the younger generation and making Pepsi-Cola’s brand image more modern and trendy.

In conclusion, the advertisement ‘Enjoy it with Pepsi! Your own thrilling taste’ combines the refreshing feeling of Pepsi-Cola with the charm of Ive, providing a new experience to consumers and contributing to building a positive image of the brand.