PRIMROSE Nahyun AD, Starbucks FIZZIO

1. Advertisement Overview and Campaign Background The advertisement campaign using Starbucks' RTD (Ready-to-Drink) beverage, Fizzio, and model PRIMROSE Nahyun is a marketing strategy targeting young consumers. Fizzio is a refreshing carbonated beverage that was released especially for the summer season. PRIMROSE Nahyun is a popular influencer and model among the MZ generation, and her fresh and trendy image fits well with the concept of Fizzio. This advertisement emphasizes Fizzio's carbonation and fruit flavor with the main message of "refreshing" and "energy." In particular, it was exposed as short and intense video content through social media and TV commercials, and was also spread online through the hashtag campaign (#Fizzio_refreshing). 2. Target Analysis: MZ Generation Strategy The main target of this advertisement is the MZ generation in their 20s and 30s, who are active on SNS and sensitive to trends. PRIMROSE Nahyun's casting was appropriate be...

[Pepsi X Ive] Enjoy it with Pepzera! Your own thrilling taste!

Hello, this is Korea advertising.

The advertisement, ‘Enjoy it with Pepsi! Your own thrilling taste’, is a new campaign for Pepsi-Cola, and features popular idol group Ive as models, emphasizing a young and energetic image. The advertisement contains a message that encourages consumers to enjoy the beverage in their own unique way, along with the iconic refreshing feeling of Pepsi-Cola.

The commercial shows the members of Ive enjoying Pepsi-Cola in various situations, expressing their individuality and style. They emphasize the thrilling experience that the drink provides through scenes of drinking Pepsi-Cola in various everyday situations, such as happy moments with friends, at parties, or during leisurely times alone. In addition, the commercial includes many visually appealing elements along with bright and cheerful music, which is enough to attract the attention of young consumers.



In particular, the slogan “Your own thrilling taste” reminds consumers that Pepsi-Cola is not just a drink, but a way to express their individuality. This conveys the message that the brand wants to strengthen the emotional connection with consumers and create special moments through Pepsi-Cola.

This ad also uses social media to encourage consumers to share their Pepsi-Cola experiences, and it takes a strategy of deepening the relationship with the brand through participation. It focuses on using Ive’s popularity to strengthen communication with the younger generation and making Pepsi-Cola’s brand image more modern and trendy.

In conclusion, the advertisement ‘Enjoy it with Pepsi! Your own thrilling taste’ combines the refreshing feeling of Pepsi-Cola with the charm of Ive, providing a new experience to consumers and contributing to building a positive image of the brand.