It's finally out. Stray Kids Felix, Gong Cha commercial

Hello, this is Korea advertising. 1. Advertisement Background: Gong Cha and Stray Kids Meet The “My Vibe Right Now is Gong Cha” campaign is a brand campaign by global milk tea brand Gong Cha and Felix, a member of global K-pop group Stray Kids. Gong Cha is a brand that has led the popularization of milk tea and is loved by the younger generation. Stray Kids is a group that holds a unique position in both music and performance, representing the emotions of the global Generation Z. This advertisement conveys the message that Gong Cha’s beverages are not just simple food items but also a medium to express ‘vibes’, or emotions and moods. 2. Main Slogan: “My Vibe Right Now is Gong Cha” The main phrase and slogan of the advertisement, “My Vibe Right Now is Gong Cha,” goes beyond the simple meaning of drinking a beverage and delivers an emotional message that Gong Cha represents the emotions of this moment. In particular, the expression ‘공차중’ utilizes a unique Korean wordplay (wordplay) to su...

[Pepsi X Ive] Enjoy it with Pepzera! Your own thrilling taste!

Hello, this is Korea advertising.

The advertisement, ‘Enjoy it with Pepsi! Your own thrilling taste’, is a new campaign for Pepsi-Cola, and features popular idol group Ive as models, emphasizing a young and energetic image. The advertisement contains a message that encourages consumers to enjoy the beverage in their own unique way, along with the iconic refreshing feeling of Pepsi-Cola.

The commercial shows the members of Ive enjoying Pepsi-Cola in various situations, expressing their individuality and style. They emphasize the thrilling experience that the drink provides through scenes of drinking Pepsi-Cola in various everyday situations, such as happy moments with friends, at parties, or during leisurely times alone. In addition, the commercial includes many visually appealing elements along with bright and cheerful music, which is enough to attract the attention of young consumers.



In particular, the slogan “Your own thrilling taste” reminds consumers that Pepsi-Cola is not just a drink, but a way to express their individuality. This conveys the message that the brand wants to strengthen the emotional connection with consumers and create special moments through Pepsi-Cola.

This ad also uses social media to encourage consumers to share their Pepsi-Cola experiences, and it takes a strategy of deepening the relationship with the brand through participation. It focuses on using Ive’s popularity to strengthen communication with the younger generation and making Pepsi-Cola’s brand image more modern and trendy.

In conclusion, the advertisement ‘Enjoy it with Pepsi! Your own thrilling taste’ combines the refreshing feeling of Pepsi-Cola with the charm of Ive, providing a new experience to consumers and contributing to building a positive image of the brand.