PRIMROSE Nahyun AD, Starbucks FIZZIO

1. Advertisement Overview and Campaign Background The advertisement campaign using Starbucks' RTD (Ready-to-Drink) beverage, Fizzio, and model PRIMROSE Nahyun is a marketing strategy targeting young consumers. Fizzio is a refreshing carbonated beverage that was released especially for the summer season. PRIMROSE Nahyun is a popular influencer and model among the MZ generation, and her fresh and trendy image fits well with the concept of Fizzio. This advertisement emphasizes Fizzio's carbonation and fruit flavor with the main message of "refreshing" and "energy." In particular, it was exposed as short and intense video content through social media and TV commercials, and was also spread online through the hashtag campaign (#Fizzio_refreshing). 2. Target Analysis: MZ Generation Strategy The main target of this advertisement is the MZ generation in their 20s and 30s, who are active on SNS and sensitive to trends. PRIMROSE Nahyun's casting was appropriate be...

Samsung Electronics Galaxy S25 'Voices of Park Eun-bin' Advertisement

Hello, this is Korea advertising.

This commercial features the famous actress Park Eun-bin as the main character, and aims to convey the appeal of the Galaxy S25 through her voice and emotions. The core message of the commercial is that "the will to do something is important," emphasizing that one's own will and passion are more important than the location or environment.



The video is presented in the form of Park Eun-bin using the Galaxy S25 in various places and capturing everyday moments. She shows how the Galaxy S25 enriches her life through precious moments with friends, warm conversations with family, and spending time alone. These scenes emotionally connect with viewers and convey the message that the product is not just a simple technological device, but is deeply connected to people’s lives.

In addition, the advertisement focuses on highlighting the various functions of the Galaxy S25 along with Park Eun-bin’s natural acting. For example, it shows how photos and videos taken with the high-definition camera, as well as the various apps and functions of the smartphone, are used in her daily life. Through this, consumers can imagine how the Galaxy S25 can be useful in their own lives.

The visuals and music of the advertisement are also important elements. Emotional background music and Park Eun-bin’s voice harmonize to evoke warm and positive emotions in viewers. These elements contribute to delivering the advertisement’s message more effectively.

In conclusion, the “Voices of Park Eun-bin” advertisement emphasizes that the Galaxy S25 is not just a smartphone, but a companion that has a positive impact on people’s lives. The message that it is the mindset, not the location, that is important clearly shows the intention to inspire trust and affection for the product among consumers. This advertisement plays a big role in strengthening the Galaxy S25’s brand image and emotional connection with consumers.