Learn about Binggrae Yomamtte Hearts2Hearts advertising

Hello, this is Korea advertising. Advertisement Summary: "We are all living in our own refreshing times" Binggrae's yogurt brand 'Yomamtte' is a product that conveys both freshness and youthful emotions. This advertisement, 'Hearts2Hearts', released in 2024, is composed around 'the moment when hearts touch' as ​​its name suggests, stimulating the emotions of the MZ generation and the excitement of the season at the same time. The advertisement captures small but special moments that can be felt in the daily lives of young people with delicate visual beauty, and strengthens the brand identity through a natural connection with the Yeomamtae product. Advertisement Composition: 3-stage composition of youth, emotion, and connection 1. Capturing the moment of youth The beginning of the advertisement begins under warm sunlight. Young people are spending their time in settings that we might pass by in our daily lives, such as campuses, alleyways, and parks...

SPC Pascucci, Karina's 'Italian Pairing' commercial on-air

Hello, this is Korea advertising.

Pascucci, an Italian authentic coffee brand run by SPC Group, released the original commercial video with Karina, an aespa member.
Pascucci produced an advertisement under the theme of "Italian Pairing between Karina and Karina."
It is about two carinas presenting two pairing menus that combine Pascucci's coffee and dessert.



The first pairing is to enjoy "Esofl Strawberry Apogato" and "Casata Tiramisu Strawberry", which were released for Valentine's Day season
It's a combination of "Strong & Sweet." Karina and sweet strawberry show off their strong and chic charms like espresso Karina, who has a lovely atmosphere, introduces each menu.

The second pairing is the concept of "Creamy & Classic," which combines "Cafe Latte" and "Casata Tiramisu."
Karina, who looks soft and warm like a cafe latte, and Karina, who looks lively and cute like sweet tiramisu, enjoy the pairing menu.
Casata tiramisu, which appears in the pairing, is a piece cake made in the traditional Italian way, Pascucci's signature coffee blend
It is characterized by the use of "Golden Pack." Esauple, short for espresso plate, stands for Italian identity.
It is Pascucci's signature menu, which is designed to make espresso easy and diverse.

In addition to the pairing menu featured in this advertisement, Pascucci will introduce various combinations of coffee and dessert pairing.
Along with the release of the advertisement, Pascucci is rebranding under the slogan of "Sense of Italy," which aims to convey the Italian sense in everyday life.
In line with the new brand concept, gold BI and wood-colored interiors representing the golden crema of espresso are applied to the store,
It presents a signature menu with Italian sensibility.

"As part of the rebranding campaign, we plan to introduce various 'Italian pairing' with Karina," a Pascucci official said.
We will also introduce promotions and goods that allow you to enjoy the Italian sense sequentially, so please pay a lot of attention."