It's finally out. Stray Kids Felix, Gong Cha commercial

Hello, this is Korea advertising. 1. Advertisement Background: Gong Cha and Stray Kids Meet The “My Vibe Right Now is Gong Cha” campaign is a brand campaign by global milk tea brand Gong Cha and Felix, a member of global K-pop group Stray Kids. Gong Cha is a brand that has led the popularization of milk tea and is loved by the younger generation. Stray Kids is a group that holds a unique position in both music and performance, representing the emotions of the global Generation Z. This advertisement conveys the message that Gong Cha’s beverages are not just simple food items but also a medium to express ‘vibes’, or emotions and moods. 2. Main Slogan: “My Vibe Right Now is Gong Cha” The main phrase and slogan of the advertisement, “My Vibe Right Now is Gong Cha,” goes beyond the simple meaning of drinking a beverage and delivers an emotional message that Gong Cha represents the emotions of this moment. In particular, the expression ‘공차중’ utilizes a unique Korean wordplay (wordplay) to su...

SPC Pascucci, Karina's 'Italian Pairing' commercial on-air

Hello, this is Korea advertising.

Pascucci, an Italian authentic coffee brand run by SPC Group, released the original commercial video with Karina, an aespa member.
Pascucci produced an advertisement under the theme of "Italian Pairing between Karina and Karina."
It is about two carinas presenting two pairing menus that combine Pascucci's coffee and dessert.



The first pairing is to enjoy "Esofl Strawberry Apogato" and "Casata Tiramisu Strawberry", which were released for Valentine's Day season
It's a combination of "Strong & Sweet." Karina and sweet strawberry show off their strong and chic charms like espresso Karina, who has a lovely atmosphere, introduces each menu.

The second pairing is the concept of "Creamy & Classic," which combines "Cafe Latte" and "Casata Tiramisu."
Karina, who looks soft and warm like a cafe latte, and Karina, who looks lively and cute like sweet tiramisu, enjoy the pairing menu.
Casata tiramisu, which appears in the pairing, is a piece cake made in the traditional Italian way, Pascucci's signature coffee blend
It is characterized by the use of "Golden Pack." Esauple, short for espresso plate, stands for Italian identity.
It is Pascucci's signature menu, which is designed to make espresso easy and diverse.

In addition to the pairing menu featured in this advertisement, Pascucci will introduce various combinations of coffee and dessert pairing.
Along with the release of the advertisement, Pascucci is rebranding under the slogan of "Sense of Italy," which aims to convey the Italian sense in everyday life.
In line with the new brand concept, gold BI and wood-colored interiors representing the golden crema of espresso are applied to the store,
It presents a signature menu with Italian sensibility.

"As part of the rebranding campaign, we plan to introduce various 'Italian pairing' with Karina," a Pascucci official said.
We will also introduce promotions and goods that allow you to enjoy the Italian sense sequentially, so please pay a lot of attention."