PRIMROSE Nahyun AD, Starbucks FIZZIO

1. Advertisement Overview and Campaign Background The advertisement campaign using Starbucks' RTD (Ready-to-Drink) beverage, Fizzio, and model PRIMROSE Nahyun is a marketing strategy targeting young consumers. Fizzio is a refreshing carbonated beverage that was released especially for the summer season. PRIMROSE Nahyun is a popular influencer and model among the MZ generation, and her fresh and trendy image fits well with the concept of Fizzio. This advertisement emphasizes Fizzio's carbonation and fruit flavor with the main message of "refreshing" and "energy." In particular, it was exposed as short and intense video content through social media and TV commercials, and was also spread online through the hashtag campaign (#Fizzio_refreshing). 2. Target Analysis: MZ Generation Strategy The main target of this advertisement is the MZ generation in their 20s and 30s, who are active on SNS and sensitive to trends. PRIMROSE Nahyun's casting was appropriate be...

SPC Pascucci, Karina's 'Italian Pairing' commercial on-air

Hello, this is Korea advertising.

Pascucci, an Italian authentic coffee brand run by SPC Group, released the original commercial video with Karina, an aespa member.
Pascucci produced an advertisement under the theme of "Italian Pairing between Karina and Karina."
It is about two carinas presenting two pairing menus that combine Pascucci's coffee and dessert.



The first pairing is to enjoy "Esofl Strawberry Apogato" and "Casata Tiramisu Strawberry", which were released for Valentine's Day season
It's a combination of "Strong & Sweet." Karina and sweet strawberry show off their strong and chic charms like espresso Karina, who has a lovely atmosphere, introduces each menu.

The second pairing is the concept of "Creamy & Classic," which combines "Cafe Latte" and "Casata Tiramisu."
Karina, who looks soft and warm like a cafe latte, and Karina, who looks lively and cute like sweet tiramisu, enjoy the pairing menu.
Casata tiramisu, which appears in the pairing, is a piece cake made in the traditional Italian way, Pascucci's signature coffee blend
It is characterized by the use of "Golden Pack." Esauple, short for espresso plate, stands for Italian identity.
It is Pascucci's signature menu, which is designed to make espresso easy and diverse.

In addition to the pairing menu featured in this advertisement, Pascucci will introduce various combinations of coffee and dessert pairing.
Along with the release of the advertisement, Pascucci is rebranding under the slogan of "Sense of Italy," which aims to convey the Italian sense in everyday life.
In line with the new brand concept, gold BI and wood-colored interiors representing the golden crema of espresso are applied to the store,
It presents a signature menu with Italian sensibility.

"As part of the rebranding campaign, we plan to introduce various 'Italian pairing' with Karina," a Pascucci official said.
We will also introduce promotions and goods that allow you to enjoy the Italian sense sequentially, so please pay a lot of attention."