Hello, this is Korea advertising.
Launched in 2025, the second installment of Nalangd Cider TVC is an advertisement that left an intense and pleasant impression with singer PSY as a model under the slogan "The World's Taste and Naland Cider!" The advertisement attracted consumers' attention by emphasizing the "richness and freedom of taste" of Naland Cider in the existing zero-calorie beverage market.
Advertising concept: "The best in the world + Narangd = perfect match!"
The commercial begins with a variety of delicious foods passing by quickly, followed by PSY's unique humorous expression and rhythmic dance. The background music consists of PSY's unique addictive beat and a repetitive chorus of "The World's Delicious~ Narang~" which naturally makes viewers want to sing along. As a result, advertisements instill a message in consumers that "no matter what you eat, Narang is a perfect match."
Using PSY: Icons of familiarity and trust
PSY has long been loved as a celebrity with a familiar and pleasant image to the public, especially for his humor and energy. Narangd Syda uses PSY's character to effectively deliver the brand's "light but delicious pleasure." PSY appears with various foods in the advertisement, but he is visually expressing the concept of "zero calories but never boring taste."
Visual production and message delivery
The commercial is aimed at young consumers as it consists of vibrant and fast-paced edits. Various food scenes and PSY's dynamic performances quickly intersect, catching the viewer's eye and repeatedly injecting messages. The phrase "Tastes good in the world and meandering!" which is emphasized throughout the commercial, is easily remembered through repetition and rhythm, and plays a big role in imprinting a perfect combination with food.
Branding Strategy and Consumer Awareness
Naland Syda launched an aggressive branding strategy with PSY to break the "mitty" perception of existing zero drinks. Combined with PSY's cheerful and popular image, it wanted to establish its position as a "fun and delicious zero drink." All elements in the ad—music, dance, dialogue, visual composition—are contributing to strengthening that brand identity.
