Hello, this is Korea advertising.
In a recent advertising campaign released by Burger King, actor Noh Yoon-seo appeared as a model, drawing great attention. The advertisement is intended to communicate emotionally with the younger generation by seeking to renew the brand image beyond just introducing hamburgers. In particular, the image beauty, emotion, and storytelling of the advertisement itself leave a strong impression, as to the extent that some say, "Even if you don't like Whopper, you have no choice but to like this advertisement."
1. The combination of Roh Yoon-seo's image and brand
Noh Yun-seo is a new actor who has shown pure and in-depth acting in the drama Ilta Scandal, and has a sophisticated and friendly image. Through her, Burger King wanted to convey the brand's refined sensibility and unique atmosphere. In the commercial, Noh enjoys Burger King Whopper in various spaces, such as a sunny window, an open park, and a sensual urban setting, showing a naturally immersive production like a short film.
2. Differences from existing advertisements
Traditional fast food advertisements focused on direct messages such as the taste, size, and price of products. However, this advertisement focused on the experience and atmosphere rather than the food itself. Noh's natural smile, static camera work, and delicate background music harmonize to give the impression that "this is not just a Whopper commercial, but a piece of emotional content." It is not just a strategy to emphasize the Whopper, but to convey the meaning of the moment with Burger King.
3. Changes in social media responses and consumer perceptions
When the advertisement was released, social media continued to respond, "I saw Burger King again because of Noh Yoon-seo," and "I wasn't interested in Whopper, but I looked for it because the advertisement was so pretty." This is noteworthy in that the advertisement has raised the favorability of the brand itself beyond the likes and dislikes of the product. In fact, the ad video has received high views and positive comments on YouTube and Instagram, and is considered a good example of marketing targeting the MZ generation.
4. Key message you want to convey
The ad doesn't just spread the flavor of the Whopper, it's centered on the message "enjoy it your own way." It highlights the personalized consumption experience of "not everyone needs to like burgers, but you can experience it your own way." It's also linked to a modern brand message that respects the individuality and diversity of Generation MZ.
Burger King's ad for No Yoon-seo shows the possibility that "you can make hamburger ads like this." Regardless of whether you like the product directly or not, it was a strategy to imprint the brand image through sensitivity and aesthetics. The combination of warm colors, comfortable atmosphere, and Noh Yoon-seo's unique innocent charm left a calm impression on consumers.
If you like advertisements, I recommend you to watch the video yourself at least once.
