Learn about Binggrae Yomamtte Hearts2Hearts advertising

Hello, this is Korea advertising. Advertisement Summary: "We are all living in our own refreshing times" Binggrae's yogurt brand 'Yomamtte' is a product that conveys both freshness and youthful emotions. This advertisement, 'Hearts2Hearts', released in 2024, is composed around 'the moment when hearts touch' as ​​its name suggests, stimulating the emotions of the MZ generation and the excitement of the season at the same time. The advertisement captures small but special moments that can be felt in the daily lives of young people with delicate visual beauty, and strengthens the brand identity through a natural connection with the Yeomamtae product. Advertisement Composition: 3-stage composition of youth, emotion, and connection 1. Capturing the moment of youth The beginning of the advertisement begins under warm sunlight. Young people are spending their time in settings that we might pass by in our daily lives, such as campuses, alleyways, and parks...

Chilsung Cider Zero, 740 Street Advertising

Hello, this is Korea advertising.

For modern people, "exploration of good restaurants" is both a daily life and a trend. Anyone who has a new taste, social media certification, and atmosphere wants to go there at least once. There is a place I want to introduce to you right now. It is "740 Street," a new food street that brings together must-try restaurants even if they are in line.

‘740 Street’?

'740 Street' is a food street where various popular restaurant brands gather, and it is a hot place that is quickly going viral among trendy young people. 
The number '740' symbolizes not just a number, but a new sense that connects food, people, and culture. It is located in major cities, including the Seoul metropolitan area and Gyeonggi-do, and each branch has a different concept and atmosphere, providing different fun every time you visit.



Why 740 Street?

1. A collection of proven restaurant brands

There are already famous restaurants on social media, franchises with the chef's taste, and locally recognized local restaurants in one space, so you can enjoy menus that you can't taste at once without standing in line.

2. Trendy Space Configuration

740 Street isn't just a food pantry. Sensuous interiors, photo zones, hip music and lighting are all hidden in the emotional elements for Generation MZ, satisfying all the fun of eating, watching, and filming.

3. an experience beyond food

Seasonal themed events, pop-up stores, and brand collaboration events are held regularly, making it a place for special experiences beyond just "eating places." It has established itself as a space where you can enjoy delicious food and experience culture and trends naturally.

Who should we go?


1. Taste-conscious 'Knows Taste'

It's the best choice for those who want to explore new flavors, and those who are picky about their taste.

2. MZ generation full of SNS emotions

A place to take a proof shot, the perfect date spot for those who like the atmosphere full of Instagram sensibility!

3. a family visitor

There is no burden to visit with your child thanks to a variety of menus and comfortable spaces.

It's the perfect time to go!


740 Street with taste, style, and story. Visit the nearest spot right now. A new world of flavors is waiting for you.