PRIMROSE Nahyun AD, Starbucks FIZZIO

1. Advertisement Overview and Campaign Background The advertisement campaign using Starbucks' RTD (Ready-to-Drink) beverage, Fizzio, and model PRIMROSE Nahyun is a marketing strategy targeting young consumers. Fizzio is a refreshing carbonated beverage that was released especially for the summer season. PRIMROSE Nahyun is a popular influencer and model among the MZ generation, and her fresh and trendy image fits well with the concept of Fizzio. This advertisement emphasizes Fizzio's carbonation and fruit flavor with the main message of "refreshing" and "energy." In particular, it was exposed as short and intense video content through social media and TV commercials, and was also spread online through the hashtag campaign (#Fizzio_refreshing). 2. Target Analysis: MZ Generation Strategy The main target of this advertisement is the MZ generation in their 20s and 30s, who are active on SNS and sensitive to trends. PRIMROSE Nahyun's casting was appropriate be...

Chilsung Cider Zero, 740 Street Advertising

Hello, this is Korea advertising.

For modern people, "exploration of good restaurants" is both a daily life and a trend. Anyone who has a new taste, social media certification, and atmosphere wants to go there at least once. There is a place I want to introduce to you right now. It is "740 Street," a new food street that brings together must-try restaurants even if they are in line.

‘740 Street’?

'740 Street' is a food street where various popular restaurant brands gather, and it is a hot place that is quickly going viral among trendy young people. 
The number '740' symbolizes not just a number, but a new sense that connects food, people, and culture. It is located in major cities, including the Seoul metropolitan area and Gyeonggi-do, and each branch has a different concept and atmosphere, providing different fun every time you visit.



Why 740 Street?

1. A collection of proven restaurant brands

There are already famous restaurants on social media, franchises with the chef's taste, and locally recognized local restaurants in one space, so you can enjoy menus that you can't taste at once without standing in line.

2. Trendy Space Configuration

740 Street isn't just a food pantry. Sensuous interiors, photo zones, hip music and lighting are all hidden in the emotional elements for Generation MZ, satisfying all the fun of eating, watching, and filming.

3. an experience beyond food

Seasonal themed events, pop-up stores, and brand collaboration events are held regularly, making it a place for special experiences beyond just "eating places." It has established itself as a space where you can enjoy delicious food and experience culture and trends naturally.

Who should we go?


1. Taste-conscious 'Knows Taste'

It's the best choice for those who want to explore new flavors, and those who are picky about their taste.

2. MZ generation full of SNS emotions

A place to take a proof shot, the perfect date spot for those who like the atmosphere full of Instagram sensibility!

3. a family visitor

There is no burden to visit with your child thanks to a variety of menus and comfortable spaces.

It's the perfect time to go!


740 Street with taste, style, and story. Visit the nearest spot right now. A new world of flavors is waiting for you.