It's finally out. Stray Kids Felix, Gong Cha commercial

Hello, this is Korea advertising. 1. Advertisement Background: Gong Cha and Stray Kids Meet The “My Vibe Right Now is Gong Cha” campaign is a brand campaign by global milk tea brand Gong Cha and Felix, a member of global K-pop group Stray Kids. Gong Cha is a brand that has led the popularization of milk tea and is loved by the younger generation. Stray Kids is a group that holds a unique position in both music and performance, representing the emotions of the global Generation Z. This advertisement conveys the message that Gong Cha’s beverages are not just simple food items but also a medium to express ‘vibes’, or emotions and moods. 2. Main Slogan: “My Vibe Right Now is Gong Cha” The main phrase and slogan of the advertisement, “My Vibe Right Now is Gong Cha,” goes beyond the simple meaning of drinking a beverage and delivers an emotional message that Gong Cha represents the emotions of this moment. In particular, the expression ‘공차중’ utilizes a unique Korean wordplay (wordplay) to su...

DOD Korea's Jung Hae-in ad, DO DO DO CAMPAIGN

Hello, this is Korea advertising.

**DOD Korea** is an emotional outdoor brand, famous for its camping equipment that combines the practicality of American military camping with Japanese emotional design. In particular, it has a practical and sensuous product line such as tents, chairs, and tables, and is rapidly expanding its recognition with the MZ generation as the center.

D.O.D. Korea's advertising campaign in 2024 is **'DO DO CAMPAIGN'**. The core of this campaign is to deliver the message 'Do! Do! Do!' and 'Let's leave boldly' through the catchphrase **' which repeats the brand name 'DOD.'


Actor Jung Hae-in was chosen as the model for the campaign. With his unique warm yet urban image, Jung has added a new charm to camping activities and is considered a model that goes well with the friendly and sophisticated sensibilities of the brand.

In the video advertisement, Jung Hae-in leaves the daily life of the city and into nature, and uses various products from DOD. It conveys specific messages such as "Do Relax," "Do Travel," and "Do Adventure," and expresses a brand philosophy that urges action.

"DO DO DO CAMPAIGN" goes beyond just product promotion and proposes a lifestyle that allows modern people to realize a free and enjoyable life through camping. In particular, music and rhythmic production in advertisements approach the younger generation intuitively and cheerfully, highlighting the vibrant image of the brand.

Through this campaign, DOD Korea is expanding its brand awareness as well as strengthening its emotional connection with consumers seeking **'experience-driven consumption'**.