It's finally out. Stray Kids Felix, Gong Cha commercial

Hello, this is Korea advertising. 1. Advertisement Background: Gong Cha and Stray Kids Meet The “My Vibe Right Now is Gong Cha” campaign is a brand campaign by global milk tea brand Gong Cha and Felix, a member of global K-pop group Stray Kids. Gong Cha is a brand that has led the popularization of milk tea and is loved by the younger generation. Stray Kids is a group that holds a unique position in both music and performance, representing the emotions of the global Generation Z. This advertisement conveys the message that Gong Cha’s beverages are not just simple food items but also a medium to express ‘vibes’, or emotions and moods. 2. Main Slogan: “My Vibe Right Now is Gong Cha” The main phrase and slogan of the advertisement, “My Vibe Right Now is Gong Cha,” goes beyond the simple meaning of drinking a beverage and delivers an emotional message that Gong Cha represents the emotions of this moment. In particular, the expression ‘공차중’ utilizes a unique Korean wordplay (wordplay) to su...

Hyundai Pharmaceutical [Miero Fiber] X Malatang combination advertisement

Hello, this is Korea advertising.

Hyundai Pharmaceutical's leading health drink brand, Miero Fiber, is well-known for its dietary fiber drink for intestinal health. Giving it a clean taste and refreshing taste without the use of cool carbonation, the drink has long been recognized as a good match among consumers, especially when eating fatty or stimulating foods. As an advertisement campaign utilizing these characteristics, an advertisement with the message *"I'm Malatang, a combination of miero in spicy food" has recently appeared.

The advertisement is part of a marketing strategy that adds 'trendy' and 'short and strong empathy' to Miero Huayiba's existing brand image. Malatang is one of the foods that is gaining explosive popularity among the MZ generation these days, and it is characterized by its tingling and spicy taste. This strong stimulation of Malatang makes the inside burdensome at the same time, emphasizing that Miero Huayiba's refreshing feeling and intestinal image go perfectly together.


The advertising phrase, "I'm Malatang," reminds us of everyday conversations familiar to consumers and naturally draws our attention. The following sentence, "Miero combination on spicy food is right," is a sentence composition that utilizes the popular way of speaking on social media, and the expression "~this is right", which is often used by the younger generation, gives a friendly and empathetic feeling. This is a strategy to establish Miero Huayva as a "meal routine" or a "tasty combination" beyond simple product promotion.

In particular, this advertisement is being used in various channels such as online banners, SNS video contents, and digital posters to expand consumer contact. The intention to increase access to the product by combining it with a popular food called Malatang and to appeal the functionality and taste of the beverage itself at the same time stands out. Consumers who like Malatang think about 'What should I drink next to it?' and this advertisement has the power to remind them of 'Miero Fiber' at that very moment.

In conclusion, this advertisement goes beyond simple product introduction and shows that Hyundai Pharmaceutical understands the sensitivity and food culture of young consumers. The advertisement, which has been reinterpreted with a modern sense while maintaining the existing image of 'health drink', successfully shows the expandability of the brand by delivering new possibilities and attractions of Miero Fiber to consumers.