Hello, this is Korea advertising.
The Pokémon Card Game Pocket commercial in the "Battle that Everyone Eases" episode is an advertisement video that has drawn attention by featuring Ahn Yu-jin and REI, members of the popular idol group IVE, and delivers a message that Pokémon card games can be easily and fun on mobile. While emphasizing the intuitive and simple way of playing the game, the advertisement captured the attention of viewers by effectively capturing the unique charm of Pokémon and the excitement of the card battle.
The advertisement begins in a bright and cheerful atmosphere, and depicts Ahn Yu-jin and REI enjoying games naturally in their daily lives. The two start the battle through the Pokemon card game Pocket app, each holding a smartphone, and they quickly become immersed in an intuitive UI and colorful production without complicated rules. In particular, it emphasizes that even people who are new to Pokemon card games can play without any burden, just like the advertising copy called "Battle easily enjoyed by anyone."
Ahn Yu-jin enjoys the game and shows a confident expression with a "This is really easy and fun!" and REI conveys the beauty of casual and tense play by immersing himself in the battle. As such, the two's reactions convey the fun elements of the game emotionally convincingly, and make viewers think, "I want to try it."
In addition, the graphic that reproduces the feeling of a real card game on mobile, along with the lively animation effect of the Pokémon characters, which is the core of the card battle, stands out. During the game, Pokémon appear and the scene using technology gives you the thrill of watching an animation. This emphasizes that it is not just a mobile game, but a full-fledged card battle game with strategies and collection elements.
In the second half of the advertisement, along with the phrase "Download Now", it naturally guides you how to easily install the Pokémon card game Pocket. At the same time, it ends with a scene where Ahn Yu-jin and REI laugh together and enjoy the game, highlighting once again that it is a content that can be enjoyed lightly with friends and family.
The commercial focused on creating familiar images by utilizing popular idols, and at the same time, breaking the prejudice that it would be complicated and increasing accessibility. In particular, it is effectively appealing to the mobile card game market through friendly models and sensuous production to Generation Z and MZ, and its strategy is outstanding to attract new users as well as existing Pokémon fans. As a result, the Battle that Everyone Enjoys Easy is a successful advertisement that clearly conveys the characteristics of the game while capturing joy and immersion.