It's finally out. Stray Kids Felix, Gong Cha commercial

Hello, this is Korea advertising. 1. Advertisement Background: Gong Cha and Stray Kids Meet The “My Vibe Right Now is Gong Cha” campaign is a brand campaign by global milk tea brand Gong Cha and Felix, a member of global K-pop group Stray Kids. Gong Cha is a brand that has led the popularization of milk tea and is loved by the younger generation. Stray Kids is a group that holds a unique position in both music and performance, representing the emotions of the global Generation Z. This advertisement conveys the message that Gong Cha’s beverages are not just simple food items but also a medium to express ‘vibes’, or emotions and moods. 2. Main Slogan: “My Vibe Right Now is Gong Cha” The main phrase and slogan of the advertisement, “My Vibe Right Now is Gong Cha,” goes beyond the simple meaning of drinking a beverage and delivers an emotional message that Gong Cha represents the emotions of this moment. In particular, the expression ‘공차중’ utilizes a unique Korean wordplay (wordplay) to su...

Lightly start the day with Otoki LIGHT&JOY! Lightly enjoy! Lightly!

Hello, this is Korea advertising.

Otoki's LIGHT&JOY advertisement is modeled after Kim Yoo-jung to emphasize the features of the product and brand message. The advertisement revolves around the slogan "Enjoy lightly, lighter!" and introduces Otoki's "LIGHT&JOY" cereal as a product that provides a light breakfast for consumers who start the day.

The main message of the advertisement is to convey that the product is a breakfast option that is simple and easy to enjoy. Kim Yu-jeong conveys the characteristics of the product well through her bright and healthy image, and her cheerful appearance plays an important role in emphasizing the lightness of the product. In the advertisement, Kim Yu-jeong naturally conveys the message of "Let's start lightly," creating a scene where she enjoys the product easily in the morning.



The product itself is Otoki's new cereal line, characterized by low calories and easy enjoyment while using nutritious ingredients. "LIGHT&JOY" is presented as a suitable option for consumers considering a diet or those who want to spend their morning easily. In the advertisement, Kim Yoo-jung emphasizes that she can hold the product in one hand and eat it easily, and highlights the advantage of being able to eat quickly and lightly even on busy mornings.

The advertisement is also designed to meet the needs of consumers who want to quickly recharge their energy amid the busy daily lives of modern people. The "lightness" of the product has a positive effect on consumers, as it contains a message that it relieves both physical and mental burdens.

Since Kim Yoo-jung has a friendly and lovely image in her own right, her appearance alone gives consumers a sense of trust and her message in advertisements is naturally accepted. In addition, she uses effective strategies to induce consumers to choose this product by emphasizing the efficacy of the product along with Kim's bright and positive expression.

In conclusion, Otoki LIGHT&JOY advertising is taking a strategy to use Kim Yoo-jung to emphasize the "light" nature of the product and establish a brand image that provides a simple yet nutritious breakfast. Through this, it conveys the value of the product well to consumers and is receiving great response from modern people who seek light breakfast in their busy daily lives.