It's finally out. Stray Kids Felix, Gong Cha commercial

Hello, this is Korea advertising. 1. Advertisement Background: Gong Cha and Stray Kids Meet The “My Vibe Right Now is Gong Cha” campaign is a brand campaign by global milk tea brand Gong Cha and Felix, a member of global K-pop group Stray Kids. Gong Cha is a brand that has led the popularization of milk tea and is loved by the younger generation. Stray Kids is a group that holds a unique position in both music and performance, representing the emotions of the global Generation Z. This advertisement conveys the message that Gong Cha’s beverages are not just simple food items but also a medium to express ‘vibes’, or emotions and moods. 2. Main Slogan: “My Vibe Right Now is Gong Cha” The main phrase and slogan of the advertisement, “My Vibe Right Now is Gong Cha,” goes beyond the simple meaning of drinking a beverage and delivers an emotional message that Gong Cha represents the emotions of this moment. In particular, the expression ‘공차중’ utilizes a unique Korean wordplay (wordplay) to su...

Lotte Members Card, singer BiBi's "Yes, Buy Lotte" commercial

Hello, this is Korea advertising.

The "Lotte Members Card" commercial featuring singer Bibi as a model is a 30-second commercial promoting the Lotte Members Card, Lotte Group's membership program. The commercial highlights the benefits provided by the Lotte Members Card, and consists of effectively delivering various benefits provided by the Lotte brand to consumers along with Bibi's attractive image.

The advertisement revolves around the message, "The benefits that grow as you use it in Lotte," and emphasizes that consumers can receive more and more benefits when shopping at Lotte's various brands and stores using Lotte Members' Card. Bibi appears as the main character of the advertisement, and intuitively shows viewers how the benefits gradually grow in the process of using the Lotte Members card.

Key Message of the Ad: The key message of the ad is that the Lotte Members Card offers increasingly larger benefits when used within the Lotte Group. Consumers earn points whenever they shop or use the service at Lotte's various workplaces, and can receive various discounts and event benefits. In addition, the higher the membership rating, the more additional benefits and privileges will be given to consumers, which will make them use Lotte more often.

The advertisement shows Bibi shopping at various Lotte stores, including Lotte Department Store, Lotte Mart, and Lotte Duty Free, using the Lotte Members card. At each store, Bibi receives benefits using the Lotte Members card, and emphasizes to viewers the accumulation of points. The benefits grow bigger over time, and the consumers strengthen their relationship with the Lotte brand and let viewers know that they gain more value through membership.



The role of Bibi

In the commercial, Bibi uses her attractive image to reach out to consumers in a friendly way. With her appearance, the commercial unfolds more lively and interesting, and the way Bibi enjoys the benefits of using the Lotte Members card intuitively conveys practical benefits to consumers. Bibi's natural acting and the satisfactory expression she expresses play a major role in effectively communicating to consumers how useful and valuable the benefits provided by the Lotte Members card really are.

Brand and consumer connection

Advertisements not only emphasize the benefits of the Lotte Members Card, but also include parts that emphasize the relationship between consumers and Lotte brands. Through the Lotte Members Card, consumers are not just purchasing products, but they are constantly connected to the Lotte brand and get greater value through the increasing benefits. The advertisements are designed to make this process easy for viewers to understand, and they specifically show how consumers enjoy the benefits at Lotte's various stores.

expansion of benefits

Just like the slogan "The Benefits You Get More Using in Lotte," the Lotte Members Card is a structure in which consumers can accumulate points or receive more benefits as they purchase from various Lotte brands. The ad stresses that membership benefits accumulate and grow as time goes by. In addition, as membership levels rise, special benefits and services are provided, allowing consumers to experience shopping at Lotte more enjoyable and advantageous.

conclusion

This ad clearly communicates how Lotte Members Card provides lasting value to consumers. With the advent of BiBiB, the message, "The benefits that grow as you use it in Lotte," stands out, highlighting the advantages of Lotte Members Card, which provides increasing benefits to consumers who use Lotte's various brands and services. In that consumers enjoy more and more benefits through the card and experience greater value every time they shop at various stores of Lotte Group, the advertisement effectively conveys the charm of Lotte Members Card to viewers.