Learn about Binggrae Yomamtte Hearts2Hearts advertising

Hello, this is Korea advertising. Advertisement Summary: "We are all living in our own refreshing times" Binggrae's yogurt brand 'Yomamtte' is a product that conveys both freshness and youthful emotions. This advertisement, 'Hearts2Hearts', released in 2024, is composed around 'the moment when hearts touch' as ​​its name suggests, stimulating the emotions of the MZ generation and the excitement of the season at the same time. The advertisement captures small but special moments that can be felt in the daily lives of young people with delicate visual beauty, and strengthens the brand identity through a natural connection with the Yeomamtae product. Advertisement Composition: 3-stage composition of youth, emotion, and connection 1. Capturing the moment of youth The beginning of the advertisement begins under warm sunlight. Young people are spending their time in settings that we might pass by in our daily lives, such as campuses, alleyways, and parks...

[NEPA] 25SS IVE YUJIN’s COMFOR SERIES

Hello, this is Korea advertising.

For the spring and summer season of 2025, outdoor brand NEPA (Nepa) introduced the 25SS YUJIN's COMFOR SERIES advertising campaign modeled on IVE's Ahn Yu-jin. As the name "COMFOR" suggests, the campaign introduces a product line that emphasizes comfortable styles and activities that can be felt in everyday life based on the slogan that combines "Comfort" and "For" (for whom).

In this advertisement, Ahn Yu-jin fully expressed the identity of the "lifestyle outdoor" that NEPA aims for by simultaneously digesting an urban and nature-friendly mood. Her unique sophisticated and healthy image blends well with the brand's direction and stimulates the sensibility of young consumers who want a trendy and practical style.



The commercial video shows Ahn Yu-jin wearing NEPA's COMFOR products against the backdrop of various daily lives in the city. Through this, NEPA is strengthening its image as not just an outdoor clothing brand, but a brand that can pursue comfort and style in any environment in everyday life at the same time.

COMFOR SERIES is a clothing line optimized for the spring and summer seasons that is active using light and breathable materials, and Ahn Yu-jin in the actual advertisement is stylishly wearing a variety of items such as loose-fit anorak, functional pants, and basic T-shirts. In particular, the design that captures both activity and style is emerging as a wannabe look of the MZ generation.

In addition, urban parks, bicycle paths, and camping spaces, which are the backgrounds of filming, emphasize the concept of "healing in the city" and visually convey the brand philosophy of "breaking the boundaries between daily life and outdoor."

Beyond a simple product introduction, the ad campaign is said to be a significant turning point in brand repurposing, sensibly capturing the message NEPA wants to convey **"Outdoor Style for anyone, anywhere, comfortable"**.

So far, I've explained about [NEPA] 25SS YUJIN's COMMFOR SERIES advertising campaign. This advertisement with Ahn Yu-jin is a representative example of NEPA's young and sensuous image change, and it is expected to have a positive impact on future brand moves.