PRIMROSE Nahyun AD, Starbucks FIZZIO

1. Advertisement Overview and Campaign Background The advertisement campaign using Starbucks' RTD (Ready-to-Drink) beverage, Fizzio, and model PRIMROSE Nahyun is a marketing strategy targeting young consumers. Fizzio is a refreshing carbonated beverage that was released especially for the summer season. PRIMROSE Nahyun is a popular influencer and model among the MZ generation, and her fresh and trendy image fits well with the concept of Fizzio. This advertisement emphasizes Fizzio's carbonation and fruit flavor with the main message of "refreshing" and "energy." In particular, it was exposed as short and intense video content through social media and TV commercials, and was also spread online through the hashtag campaign (#Fizzio_refreshing). 2. Target Analysis: MZ Generation Strategy The main target of this advertisement is the MZ generation in their 20s and 30s, who are active on SNS and sensitive to trends. PRIMROSE Nahyun's casting was appropriate be...

[NEPA] 25SS IVE YUJIN’s COMFOR SERIES

Hello, this is Korea advertising.

For the spring and summer season of 2025, outdoor brand NEPA (Nepa) introduced the 25SS YUJIN's COMFOR SERIES advertising campaign modeled on IVE's Ahn Yu-jin. As the name "COMFOR" suggests, the campaign introduces a product line that emphasizes comfortable styles and activities that can be felt in everyday life based on the slogan that combines "Comfort" and "For" (for whom).

In this advertisement, Ahn Yu-jin fully expressed the identity of the "lifestyle outdoor" that NEPA aims for by simultaneously digesting an urban and nature-friendly mood. Her unique sophisticated and healthy image blends well with the brand's direction and stimulates the sensibility of young consumers who want a trendy and practical style.



The commercial video shows Ahn Yu-jin wearing NEPA's COMFOR products against the backdrop of various daily lives in the city. Through this, NEPA is strengthening its image as not just an outdoor clothing brand, but a brand that can pursue comfort and style in any environment in everyday life at the same time.

COMFOR SERIES is a clothing line optimized for the spring and summer seasons that is active using light and breathable materials, and Ahn Yu-jin in the actual advertisement is stylishly wearing a variety of items such as loose-fit anorak, functional pants, and basic T-shirts. In particular, the design that captures both activity and style is emerging as a wannabe look of the MZ generation.

In addition, urban parks, bicycle paths, and camping spaces, which are the backgrounds of filming, emphasize the concept of "healing in the city" and visually convey the brand philosophy of "breaking the boundaries between daily life and outdoor."

Beyond a simple product introduction, the ad campaign is said to be a significant turning point in brand repurposing, sensibly capturing the message NEPA wants to convey **"Outdoor Style for anyone, anywhere, comfortable"**.

So far, I've explained about [NEPA] 25SS YUJIN's COMMFOR SERIES advertising campaign. This advertisement with Ahn Yu-jin is a representative example of NEPA's young and sensuous image change, and it is expected to have a positive impact on future brand moves.