It's finally out. Stray Kids Felix, Gong Cha commercial

Hello, this is Korea advertising. 1. Advertisement Background: Gong Cha and Stray Kids Meet The “My Vibe Right Now is Gong Cha” campaign is a brand campaign by global milk tea brand Gong Cha and Felix, a member of global K-pop group Stray Kids. Gong Cha is a brand that has led the popularization of milk tea and is loved by the younger generation. Stray Kids is a group that holds a unique position in both music and performance, representing the emotions of the global Generation Z. This advertisement conveys the message that Gong Cha’s beverages are not just simple food items but also a medium to express ‘vibes’, or emotions and moods. 2. Main Slogan: “My Vibe Right Now is Gong Cha” The main phrase and slogan of the advertisement, “My Vibe Right Now is Gong Cha,” goes beyond the simple meaning of drinking a beverage and delivers an emotional message that Gong Cha represents the emotions of this moment. In particular, the expression ‘공차중’ utilizes a unique Korean wordplay (wordplay) to su...

[NEPA] 25SS IVE YUJIN’s COMFOR SERIES

Hello, this is Korea advertising.

For the spring and summer season of 2025, outdoor brand NEPA (Nepa) introduced the 25SS YUJIN's COMFOR SERIES advertising campaign modeled on IVE's Ahn Yu-jin. As the name "COMFOR" suggests, the campaign introduces a product line that emphasizes comfortable styles and activities that can be felt in everyday life based on the slogan that combines "Comfort" and "For" (for whom).

In this advertisement, Ahn Yu-jin fully expressed the identity of the "lifestyle outdoor" that NEPA aims for by simultaneously digesting an urban and nature-friendly mood. Her unique sophisticated and healthy image blends well with the brand's direction and stimulates the sensibility of young consumers who want a trendy and practical style.



The commercial video shows Ahn Yu-jin wearing NEPA's COMFOR products against the backdrop of various daily lives in the city. Through this, NEPA is strengthening its image as not just an outdoor clothing brand, but a brand that can pursue comfort and style in any environment in everyday life at the same time.

COMFOR SERIES is a clothing line optimized for the spring and summer seasons that is active using light and breathable materials, and Ahn Yu-jin in the actual advertisement is stylishly wearing a variety of items such as loose-fit anorak, functional pants, and basic T-shirts. In particular, the design that captures both activity and style is emerging as a wannabe look of the MZ generation.

In addition, urban parks, bicycle paths, and camping spaces, which are the backgrounds of filming, emphasize the concept of "healing in the city" and visually convey the brand philosophy of "breaking the boundaries between daily life and outdoor."

Beyond a simple product introduction, the ad campaign is said to be a significant turning point in brand repurposing, sensibly capturing the message NEPA wants to convey **"Outdoor Style for anyone, anywhere, comfortable"**.

So far, I've explained about [NEPA] 25SS YUJIN's COMMFOR SERIES advertising campaign. This advertisement with Ahn Yu-jin is a representative example of NEPA's young and sensuous image change, and it is expected to have a positive impact on future brand moves.