Hello, this is Korea advertising.
The recently aired Paldo Bibimmyeon II commercial drew great attention by using actor Byun Woo-seok as a model, focusing on the concept of "the origin of pairing." In addition to the symbolism and friendliness of the existing "paldo bibimmen," the advertisement created a new brand image by adding sophisticated images and sensibilities that can appeal to the younger generation.
Advertising concept: 'The origin of pairing'
The core message of the advertisement focuses on the **Pairing'**, which says, "This is perfect for paldo bibimmen noodles." Through this expression, which is used to talk about a combination of various foods and drinks, it emphasizes that Bibimbap is a food that goes beyond simple noodles and becomes a "standard of matching."
Paldo Bibimmyeon II is a product that adds a new ingredient combination to the existing Bibimmyeon, delivering more colorful flavors while maintaining the existing spicy and sweet taste. In the advertisement, a pleasant storytelling is developed to find the "pairing item" that best matches Bibimmyeon.
Synergy of Byeon Woo-seok's image and advertisement
Actor Byun Woo-suk has gained favor with various age groups thanks to his soft and warm image shown in dramas and movies. In the advertisement, he makes use of his natural and comfortable atmosphere to show how he enjoys paldo bibimmen in his daily life. Through this, consumers feel familiar as if they are enjoying 'Bibimmyeon Pairing' in their daily lives.
In particular, in the scene where Byun Woo-seok appears, there is a scene where he evaluates the compatibility by matching different foods and bibimmyeon, and his expression and reaction leave a strong impression on consumers as he feels humorous and sincere. His line, "This is a perfect match!" clearly conveys the message of the advertisement and becomes a memorable point.
Image beauty and production
The entire commercial video is designed to deliver the taste of food vividly while maintaining a bright and colorful tone. The spilling of sauce through high-speed photography, the elasticity of the noodles, and the detailed description of the accompanying ingredients make your mouth watery visually and give you a positive perception of the product.
In addition, the background music and Byun Woo-suk's narration are added to maintain a sensuous and comfortable atmosphere. All of these factors work effectively to highlight the core concept of the advertisement, "Perfect Match."
Consumer response and marketing effects
Immediately after its airing, the advertisement attracted great attention from SNS and the community, especially leading users to voluntarily produce content under the theme of "What would go well with Bibimmyeon?" YouTube comments and Instagram hashtags were followed by reviews such as "I've paired it with fried eggs," leading to natural viral marketing.
In addition, it has drawn positive responses not only to Byun Woo-seok's fan base but also to consumers who are curious about the new taste, contributing greatly to raising brand awareness and increasing sales.
The "original of pairing" advertisement in Paldo Bibimmyeon II is regarded as an example of further enhancing the brand value of Paldo through storytelling that emotionally communicates with consumers beyond just product promotion.
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