It's finally out. Stray Kids Felix, Gong Cha commercial

Hello, this is Korea advertising. 1. Advertisement Background: Gong Cha and Stray Kids Meet The “My Vibe Right Now is Gong Cha” campaign is a brand campaign by global milk tea brand Gong Cha and Felix, a member of global K-pop group Stray Kids. Gong Cha is a brand that has led the popularization of milk tea and is loved by the younger generation. Stray Kids is a group that holds a unique position in both music and performance, representing the emotions of the global Generation Z. This advertisement conveys the message that Gong Cha’s beverages are not just simple food items but also a medium to express ‘vibes’, or emotions and moods. 2. Main Slogan: “My Vibe Right Now is Gong Cha” The main phrase and slogan of the advertisement, “My Vibe Right Now is Gong Cha,” goes beyond the simple meaning of drinking a beverage and delivers an emotional message that Gong Cha represents the emotions of this moment. In particular, the expression ‘공차중’ utilizes a unique Korean wordplay (wordplay) to su...

Park Bo-gum's Positive Meal, SALADY Advertisement

Hello, this is Korea advertising.

1. A day that starts with a warm smile

The SALADY commercial begins with actor Park Bo-gum's warm and positive energy. In the beginning of the commercial, Park opens up viewers' hearts by sending a message with a bright smile and saying, "It's going to be a good day today." His gentle and sincere greeting becomes the centerpiece of spreading positive energy throughout the commercial. This scene goes beyond just a salad advertisement to feel like a campaign to encourage everyday life with one meal.

2. A healthy table, the power of positivity

In the ensuing scene, a salad full of fresh vegetables and colorful toppings appears. Park Bo-gum takes a light bite of the salad and says, "When you become lighter, your mind becomes lighter." This sends a message that healthy food can bring positive changes to your daily life beyond just eating. Thanks to the natural production, product promotion is not excessive, but rather feels like a genuine lifestyle suggestion.


3. The meaning of small changes in daily life

The middle part of the advertisement unfolds against the backdrop of busy modern people's daily lives. People enjoying SALADY in various spaces such as offices, schools, and homes continue, and Park Bo-gum narrates, "Even if it changes a little, every day can change." The message that one small habit can have a positive effect on life has a great resonance in the rapidly changing modern society. Park's soft voice and stable atmosphere make these changes feel more realistic and friendly.

4. A message of sympathy from Park Bo-gum and SALADY

At the end of the ad, Park Bo-gum smiles brightly holding a salad with a warm greeting, "Good choice for me, let's be together today." This scene goes beyond just product promotion, and emphasizes the value of positive life and self-care that SALADY and Park Bo-gum share. Throughout the ad, Park Bo-gum sincerely conveys the brand's philosophy and emotionally conveys the message that "a small positive makes a big difference" to viewers.