PRIMROSE Nahyun AD, Starbucks FIZZIO

1. Advertisement Overview and Campaign Background The advertisement campaign using Starbucks' RTD (Ready-to-Drink) beverage, Fizzio, and model PRIMROSE Nahyun is a marketing strategy targeting young consumers. Fizzio is a refreshing carbonated beverage that was released especially for the summer season. PRIMROSE Nahyun is a popular influencer and model among the MZ generation, and her fresh and trendy image fits well with the concept of Fizzio. This advertisement emphasizes Fizzio's carbonation and fruit flavor with the main message of "refreshing" and "energy." In particular, it was exposed as short and intense video content through social media and TV commercials, and was also spread online through the hashtag campaign (#Fizzio_refreshing). 2. Target Analysis: MZ Generation Strategy The main target of this advertisement is the MZ generation in their 20s and 30s, who are active on SNS and sensitive to trends. PRIMROSE Nahyun's casting was appropriate be...

Park Bo-gum's Positive Meal, SALADY Advertisement

Hello, this is Korea advertising.

1. A day that starts with a warm smile

The SALADY commercial begins with actor Park Bo-gum's warm and positive energy. In the beginning of the commercial, Park opens up viewers' hearts by sending a message with a bright smile and saying, "It's going to be a good day today." His gentle and sincere greeting becomes the centerpiece of spreading positive energy throughout the commercial. This scene goes beyond just a salad advertisement to feel like a campaign to encourage everyday life with one meal.

2. A healthy table, the power of positivity

In the ensuing scene, a salad full of fresh vegetables and colorful toppings appears. Park Bo-gum takes a light bite of the salad and says, "When you become lighter, your mind becomes lighter." This sends a message that healthy food can bring positive changes to your daily life beyond just eating. Thanks to the natural production, product promotion is not excessive, but rather feels like a genuine lifestyle suggestion.


3. The meaning of small changes in daily life

The middle part of the advertisement unfolds against the backdrop of busy modern people's daily lives. People enjoying SALADY in various spaces such as offices, schools, and homes continue, and Park Bo-gum narrates, "Even if it changes a little, every day can change." The message that one small habit can have a positive effect on life has a great resonance in the rapidly changing modern society. Park's soft voice and stable atmosphere make these changes feel more realistic and friendly.

4. A message of sympathy from Park Bo-gum and SALADY

At the end of the ad, Park Bo-gum smiles brightly holding a salad with a warm greeting, "Good choice for me, let's be together today." This scene goes beyond just product promotion, and emphasizes the value of positive life and self-care that SALADY and Park Bo-gum share. Throughout the ad, Park Bo-gum sincerely conveys the brand's philosophy and emotionally conveys the message that "a small positive makes a big difference" to viewers.