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1. Product Overview: New Standards for Premium Razors
The Philips NEW i9000 Prestige Ultra is a premium electric shaver that goes beyond the limits of conventional razors.
SkinIQ Ultra technology enables real-time detection of a user's skin condition and beard density for optimized shaving. It also cuts beard more precisely with an ultra-steel prescription blade, and the 360-degree flex head delicately follows the facial curves to minimize skin irritation.
With Qi wireless charging pads, high-end portable cases, and a variety of management accessories, it is considered a product that satisfies both appearance and functionality.
2. Advertising Model: Actor Lee Jin-wook's Background
Phillips used actor Lee Jin-wook as an advertising model for NEW i9000 Prestige Ultra.
Lee Jin-wook is an actor with a sophisticated yet natural masculinity, and he is deeply trustworthy for all ages. His soft but sturdy image and delicate yet confident acting style perfectly match Phillips' brand message of "premium, delicacy, and trust."
In particular, Lee Jin-wook's unique understated charisma is very helpful in making the technology and luxury of the razor more intensely recognized.
3. Advertising Director: Toughness in Softness
The advertising video was directed under the theme of 'Strongness Hidden in Softness'.
The background is set in a simple yet luxurious tone, and Lee Jin-wook expresses the performance of the razor with his calm but deep eyes and delicate hand movements.
Rather than emphasizing fast speed or excessive energy, advertisements naturally show the softness and cleanliness of shaving. The way Lee Jin-wook shaves itself is refined and sensibly captured like a performance, delivering a sense of immersion as if the product and model became one.
4. Advertising message: "Only one choice for the perfect moment"
The core slogan of the advertisement is "Only one choice for the perfect moment."
The Philips NEW i9000 Prestige Ultra emphasizes that it's not just a beard-removing razor, it's a gift for a little completion that starts the day perfectly.
Lee Jin-wook delivers this message in a quiet but firm voice, reminding male consumers of the value of investing for themselves and careful management. Sub-phrases such as "Details for Perfection" and "Perfection in Softness" are also used together, further enhancing the emotional resonance of advertisements.
5. Consumer Responses and Marketing Effects
Since the advertisement was released, social media and communities have responded, "The combination of Lee Jin-wook and the razor is so perfect," and "The product looks luxurious just by looking at the advertisement." In particular, the brand's favorability has risen as it has gained positive attention from both male consumers and female gift consumers in their 30s and 50s.
In addition, Lee Jin-wook's fan base has increased interest in the product, and more and more people are considering purchasing a razor choose Prestige Ultra as a "gift for me." It is expected that Philips will be able to further solidify its brand leadership in the premium electric shaver market through the effect of the Lee Jin-wook model.
6. Conclusion: Prestige Ultra Opens Premium Market With Lee Jin-wook
The Philips NEW i9000 Prestige Ultra is a product of all three: technology, design and sensitivity.
Through the exquisite model casting of Lee Jin-wook, we have succeeded in strongly appealing the high quality and reliability of the product and the delicate satisfaction that users can feel.
In the future, Philips is expected to lead a new consumption trend of **'premium self-care'** with Prestige Ultra, and Lee Jin-wook's ad will be an important point symbolizing the trend.
