It's finally out. Stray Kids Felix, Gong Cha commercial

Hello, this is Korea advertising. 1. Advertisement Background: Gong Cha and Stray Kids Meet The “My Vibe Right Now is Gong Cha” campaign is a brand campaign by global milk tea brand Gong Cha and Felix, a member of global K-pop group Stray Kids. Gong Cha is a brand that has led the popularization of milk tea and is loved by the younger generation. Stray Kids is a group that holds a unique position in both music and performance, representing the emotions of the global Generation Z. This advertisement conveys the message that Gong Cha’s beverages are not just simple food items but also a medium to express ‘vibes’, or emotions and moods. 2. Main Slogan: “My Vibe Right Now is Gong Cha” The main phrase and slogan of the advertisement, “My Vibe Right Now is Gong Cha,” goes beyond the simple meaning of drinking a beverage and delivers an emotional message that Gong Cha represents the emotions of this moment. In particular, the expression ‘공차중’ utilizes a unique Korean wordplay (wordplay) to su...

[Twosome Place] Blooming cake. Shin Yeun

Hello, this is Korea advertising.

In spring 2024, premium dessert brand Twosome Place introduced a warm and emotional advertising campaign **'Blooming Cake'** with the launch of a new season-limited cake. Youth star and rising rising actor Shin Ye-eun was selected as the main model for the ad, effectively delivering the "emotional," "excited," and "spring vitality" that the brand pursues.



The theme of the commercial: 'Blooming Cake'
Blooming Cake is a seasonal cake that contains the vibrancy, warmth, and excitement of a new beginning, which is characteristic of the season of spring. As its name suggests, the shape of the cake and the bright color of the fruit spread smoothly as if flowers are blooming remind us of the sentiment of spring days. This product is especially Peachyce Cake using peaches and whipped cream, which features a sweet taste and soft texture.

Synergy with Shin Ye-eun's image

Shin Ye-eun is an actress who is receiving good responses from both the MZ generation and the middle-aged with her clear and clean image and lovely yet emotional atmosphere. Twosome Place decided that her warm and pure image would go perfectly with this season's limited products, so she selected her as a model. In the advertisement, Shin Ye-eun shows sharing warm moments through cakes on a spring day when petals fly, and naturally expresses the brand's sensibility and the charm of the product.

Advertising composition and atmosphere

The commercial video begins on a quiet street with a spring vibe. On a sunny afternoon, Shin Ye-eun will pick a cake at the Twosome Place store and enjoy a happy tea time with her friends. The video is made in a bright and warm tone, emphasizing the brightness of the cake and the lively expression of the actor, and drawing the viewer's feeling of "I want to spend a day like that, too." The background music also consists of a calm piano and an acoustic guitar, adding to the warm atmosphere.

Brand Message

The core message of the ad campaign is "The moment the cake blooms, our daily lives also bloom." Beyond simply selling desserts, Twosome Place wants to send a message that it wants to present warm feelings and memories through cakes. Also, the scarcity of seasonal products and the beauty of their designs add to the appeal of the cake for "anniversaries" and "special days" for consumers.

This 'Blooming Cake' commercial effectively conveys the appeal of the product while also enhancing the brand's premium value by harmonizing with Shin's emotional and lively image. The cake, which contains the warmth of spring, is not just a dessert, but a medium that allows 'emotions' to bloom among people.