PRIMROSE Nahyun AD, Starbucks FIZZIO

1. Advertisement Overview and Campaign Background The advertisement campaign using Starbucks' RTD (Ready-to-Drink) beverage, Fizzio, and model PRIMROSE Nahyun is a marketing strategy targeting young consumers. Fizzio is a refreshing carbonated beverage that was released especially for the summer season. PRIMROSE Nahyun is a popular influencer and model among the MZ generation, and her fresh and trendy image fits well with the concept of Fizzio. This advertisement emphasizes Fizzio's carbonation and fruit flavor with the main message of "refreshing" and "energy." In particular, it was exposed as short and intense video content through social media and TV commercials, and was also spread online through the hashtag campaign (#Fizzio_refreshing). 2. Target Analysis: MZ Generation Strategy The main target of this advertisement is the MZ generation in their 20s and 30s, who are active on SNS and sensitive to trends. PRIMROSE Nahyun's casting was appropriate be...

Yellow Chicken, 2025 Two Combination. Cha Eun-woo's commercial

Hello, this is Korea advertising.

The 'Two Combinations' advertising campaign, introduced by Yellow Tong Chicken in 2025, is a prime example of the brand's new strategy. In particular, with Cha Eun-woo as the main model, advertisements have become a sensual and sophisticated lifestyle content beyond just product introductions.

The commercial begins with the concept of "two flavors, double the excitement." In the first scene, Cha appears casual and yet sophisticated, alternating between two flavors of chicken (original fried and red pepper garlic seasoning). The lights are warm and trendy, creating the atmosphere of watching a luxury food commercial.


In particular, Cha's unique soft voice and eye-catching visuals add an emotional atmosphere to the advertisement as a whole. The narration, "One is savory and the other is spicy. When two meet... It becomes perfect," concisely expresses the core attractiveness of a product, while appealing to consumers' emotions in a sensuous language. This sentence goes beyond simple product introduction and contains a broader message of "harmony and balance," which conveys value beyond products to consumers.

In the middle of the advertisement, there are various situations where you enjoy chicken. Through realistic scenes such as a home party with friends, dinner with family, and healing time alone, the Yellow Chicken Two Combination naturally emphasizes that the menu goes well with any situation. At the same time, the phrase "From what flavor today?" suggests the pleasure of choice to consumers and stimulates the desire to purchase.

In the latter half of the ad, Cha Eun-woo opens the chicken box himself and smiles at the camera, saying, "This is the perfect combination of you and me." This scene is the highlight of the ad, which stimulates friendly yet exciting sensibilities and makes the brand image more positively imprinted. The background music is also sophisticated and rhythmic, in a pop style that invigorates the overall ad and shows strategies aimed at the younger generation.

This advertisement is not just about emphasizing taste, but centered on emotional experiences and personalized messages. Cha Eun-woo's image and the perception that the brand is a "clean and reliable taste" are naturally combined, and it has succeeded in further raising the premium value of the brand.

In addition, this advertising campaign, which actively utilizes online platforms and SNS, has spread to hashtag events and short clip videos that encourage MZ generation to participate, and has drawn natural communication between brands and consumers. The strategy considering even the viral effect based on fandom showed more than just advertising.

In conclusion, Yellow Tong Chicken's 2025 Two Combination advertisement redefined the brand's value through a premium model called Cha Eun-woo, and succeeded in capturing the hearts of various consumers through trendy visuals and emotional messages. This advertisement is expected to inspire the future direction of chicken marketing as well.