PRIMROSE Nahyun AD, Starbucks FIZZIO

1. Advertisement Overview and Campaign Background The advertisement campaign using Starbucks' RTD (Ready-to-Drink) beverage, Fizzio, and model PRIMROSE Nahyun is a marketing strategy targeting young consumers. Fizzio is a refreshing carbonated beverage that was released especially for the summer season. PRIMROSE Nahyun is a popular influencer and model among the MZ generation, and her fresh and trendy image fits well with the concept of Fizzio. This advertisement emphasizes Fizzio's carbonation and fruit flavor with the main message of "refreshing" and "energy." In particular, it was exposed as short and intense video content through social media and TV commercials, and was also spread online through the hashtag campaign (#Fizzio_refreshing). 2. Target Analysis: MZ Generation Strategy The main target of this advertisement is the MZ generation in their 20s and 30s, who are active on SNS and sensitive to trends. PRIMROSE Nahyun's casting was appropriate be...

2025 Kodak Apparel Kim Hye-yoon Advertising

Hello, this is Korea advertising.

1. Advertising Overview: 'BREZZE, the wind that captures the moment'

In 2025, KODAK introduced a new camera **'Kodak Breeze'** that adds digital modernity to film sensibilities through its new sensitivity campaign **'BREEZE MOMENT with HYEYOON'**. The commercial uses actor **YEYOON as a model to express emotions that capture small moments in everyday life as light and natural as the wind. With the word 'BREEZE' at the center, Kodak's brand identity that records moments is sensibly captured.

2. Main character's gaze: 'Hyeyoon's day, flowing like a film'

The advertisement takes place in a narrative format that follows Hye-yoon's day. It starts with a scene where you open your eyes at the window in the morning sun, then rides your bike around the neighborhood, stops by an old bookstore to pick a book, and laugh over coffee with your friends. The camera follows her like a friend, capturing her natural expressions and movements. In the process, a scene that directly shoots a moment with Kodak Breeze is inserted to convey both product usability and emotion. Actress Hye-yoon's warm image and tone of advertisement are exquisitely combined to create high synergy between brands and models.




3. Visual beauty and color: 'The sensibility of film, the softness of digital'

The highlight of this advertisement is that it reinterprets the warm colors of analog films with digital visual beauty. The toned-down beige, brown, and pastel colors are used throughout the advertisement, making viewers feel as if they are turning over each photo of a 90s emotional film. Kodak Breeze's unique film filter is especially applied to actual videos, allowing you to visually experience the core functions of the product. Detailed production, such as light reflected in the camera lens, blurry focus, and texture of noise, demonstrates the 'sensitivity technology' that Kodak aims for.

4. Product Positioning: 'Newtro Sensitive Device for Gen Z'

Kodak Breeze is a product that targets Generation Z and Generation MZ, and features both "retro-style sensibility" and "modern convenience." The Breeze camera used by Hyeyoon in the advertisement emphasizes simple manipulation, intuitive UI, and film filter function. In addition, it also includes smart functions that Gen Z requires, such as automatic Bluetooth interworking and wireless transmission functions, to clarify its position as a lifestyle device rather than just a camera. Rather than emphasizing these functions directly in the advertisement, it balanced emotions and functions by indirectly communicating them through Hyeyoon's natural use in daily life.

5. Messages and music: 'Memories pass like the wind, but photographs remain'

In the final scene of the commercial, Hye-yoon smiles as she prints and attaches the photographs she took to the wall. The ensuing narration ends with the words, "The wind passes, but the moment can be left. With Kodak Breeze." This message evokes emotional empathy in consumers, emphasizing the importance of the moment and the reason for the camera's existence to record it. The background music also reinforces the video's sensitivity with an indie-style song that consists of an acoustic guitar and soft female vocals.

Finishing: The Intersection of Brand and Consumer Sensibility

The 2025 Kodak Breeze Moment commercial is not just a product promotion, it's a branded content that sensibly conveys brand philosophy. Advertisements go beyond products and connect with consumers with stories of "attitude to capture moments," especially with the emotions of the MZ generation who prefer emotional content.