PRIMROSE Nahyun AD, Starbucks FIZZIO

1. Advertisement Overview and Campaign Background The advertisement campaign using Starbucks' RTD (Ready-to-Drink) beverage, Fizzio, and model PRIMROSE Nahyun is a marketing strategy targeting young consumers. Fizzio is a refreshing carbonated beverage that was released especially for the summer season. PRIMROSE Nahyun is a popular influencer and model among the MZ generation, and her fresh and trendy image fits well with the concept of Fizzio. This advertisement emphasizes Fizzio's carbonation and fruit flavor with the main message of "refreshing" and "energy." In particular, it was exposed as short and intense video content through social media and TV commercials, and was also spread online through the hashtag campaign (#Fizzio_refreshing). 2. Target Analysis: MZ Generation Strategy The main target of this advertisement is the MZ generation in their 20s and 30s, who are active on SNS and sensitive to trends. PRIMROSE Nahyun's casting was appropriate be...

FINGER SUIT, TWICE NAYEON Advertising

Hello, this is Korea advertising.

1. Advertising Campaign Overview

FINGER SUIT is a beauty brand known for its gluing gel nails, and it is loved for its sensuous design and convenient usage. TWICE member Nayeon was selected as a model that matches this brand's image, and the advertising campaign centered on her was released in the second half of 2024.

Beyond just promoting products, this advertisement is characterized by a harmonious combination of Nayeon's bright and lovely image and FINGER SUIT's trendy gel nail products, focusing on the themes of "self-care" and "individual expression." It was released through various media such as advertising videos, pictorials, and SNS contents, and drew great attention among fans at home and abroad.



2. Model Selection: NAYEON and FINGER SUIT's Synergy

TWICE's Nayeon is a beloved idol for her bright and energetic image. Her distinct features, sophisticated style, and position as a beauty icon perfectly matched FINGER SUIT's brand image.

In particular, Nayeon is always interested in nail care and is one of the stars who often shows nail art. In this commercial, she also perfectly digests various styles of gel nails and delivers the message that "stick-on nails can be this luxurious and sophisticated." This has led to FINGER SUIT's success in reaching a wider consumer base, especially female consumers in their late teens and early 30s.

3. Advertising production and atmosphere

Throughout, the commercial video created a soft and elegant atmosphere by using pastel tones and bright lights. It consists of Nayeon posing to emphasize her fingertips in several scenes and naturally showing nails of various designs.

The music further highlights Nayeon's image with a cheerful and feminine melody, and her charm and the characteristics of the product are conveyed at the same time in a short clip. In addition, the cuts capturing the "moment" of using the product convey the message of "Let's cherish my own time."

This production appeals to the practicality and beauty of the product at the same time, demonstrating a strategy that goes beyond mere advertising to reach consumers with a single lifestyle content.

4. Consumer Responses and Marketing Effects

After the advertisement was released, social media, YouTube, and online communities responded, "Tell me the nail information that Nayeon wore," and "I bought gel nails for the first time after seeing this advertisement."

FINGER SUIT has achieved remarkable results in terms of sales, with brand search soaring starting with the advertisement, and design products worn by Nayeon quickly sold out. With Nayeon's global fan base showing interest in the product, the brand has also begun to attract attention in overseas markets such as Japan and Southeast Asia.

In addition, the brand image has also risen to a luxurious and trendy feel, strengthening the position of 'premium self-nail'.

5. Conclusions and Brand Messages

FINGER SUIT and Nayeon's advertising campaign means more than just collaboration. Through this campaign, FINGER SUIT succeeded in emotionally conveying the brand philosophy of "anyone can easily enjoy beauty."

Nayeon was not just an advertising model that introduced the product, but she did a great job as a "brand's face" that expresses the charm of the product with her own sensibility. This is a good example of how organic relationships between brands and models can lead to marketing success.