It's finally out. Stray Kids Felix, Gong Cha commercial

Hello, this is Korea advertising. 1. Advertisement Background: Gong Cha and Stray Kids Meet The “My Vibe Right Now is Gong Cha” campaign is a brand campaign by global milk tea brand Gong Cha and Felix, a member of global K-pop group Stray Kids. Gong Cha is a brand that has led the popularization of milk tea and is loved by the younger generation. Stray Kids is a group that holds a unique position in both music and performance, representing the emotions of the global Generation Z. This advertisement conveys the message that Gong Cha’s beverages are not just simple food items but also a medium to express ‘vibes’, or emotions and moods. 2. Main Slogan: “My Vibe Right Now is Gong Cha” The main phrase and slogan of the advertisement, “My Vibe Right Now is Gong Cha,” goes beyond the simple meaning of drinking a beverage and delivers an emotional message that Gong Cha represents the emotions of this moment. In particular, the expression ‘공차중’ utilizes a unique Korean wordplay (wordplay) to su...

Laneige Mu:i Cushion BTS Jin's commercial

Hello, this is Korea advertising.

1. The meaning of "Only" and "Mu:I" cushion

The name "MU:I" means "my own mood, my own sensibility" and contains a philosophy that emphasizes individuality and self-esteem. This brand philosophy is reflected in cushion products as well. The expressions "unique" and "Mu:I" show the willingness to define this product as a symbol that reveals one's own beauty, not just cosmetics.

Unlike ordinary makeup products, Mu:I Cushion features delicate color tones and textures that bring out the user's personality and atmosphere. In particular, the colors released to suit various skin tones and the natural and luxurious glow expression are impressive. The modifier 'unique cushion' is not just a description of the scarcity of a product, but a reflection of a brand philosophy that respects the 'unique' of an individual.

2. BTS Jin's Model Selection Background and Meaning

The news that BTS's Jin was chosen as the first model of the Mu:I cushion drew as much attention as the launch of the product. Among BTS members, Jin is well-known for his clear and clean image, elegant atmosphere, and luxurious beauty, which perfectly matches the image pursued by the Mu:I brand.

"Jin's unrivaled atmosphere and natural charm most closely resemble the philosophy of Mu:I Cushion," Mu:I said, emphasizing not just star marketing but the deep philosophical connection between brands and models. Jin in the commercial video naturally expresses the natural beauty of the skin with minimal makeup and strongly conveys the core message of the product.


3. The mood and directing points of the commercial video

The commercial video for the Mu:I cushion is as if it were a short art movie. Throughout, the subtle and restrained tone, the shooting using natural light, and the emotional narration of the jeans are in harmony to maximize the minimal and pure beauty that the brand aims for.

In particular, the scene where Jin quietly taps the cushion in front of the mirror is not just a makeup look, but a self-consciousness to prepare for the day, inducing emotional empathy in viewers. The background music also consists of a calm and mellow piano melody, and the entire video strongly conveys the message of Time for Me and Choice for Me.

4. Reflecting the technology and beauty trends of the product

Mu:I Cushion is a high-end makeup product that combines the latest beauty trends and skin science technology. In particular, it contains ultra-fine particle cover powder, long-lasting ingredients, and plant-derived extracts that are effective in soothing the skin, so you can expect skin protection at the same time as makeup.

This product is especially notable among women in their 20s and 30s who want a healthy skin expression, with its advantages of thin and light applicability and natural glow expression. In addition, the fact that it has completed an irritation-free test and used vegan-certified ingredients also appeals to users with sensitive skin.

5. Fans and consumers' reactions

Fans reacted explosively when a video featuring Jin as an advertising model was released on SNS and YouTube upon the launch of the product. From "Jin's skin expression is so beautiful" and "I want to buy a Mu:I cushion right away," to "Mu:I's branding and Jin's image are a perfect match."

This interest has a positive impact on the brand image beyond just fan sentiment, and has also contributed to strengthening Mu:I's position as a premium brand. Especially among overseas fans, it is called "Jin's cushion" and is increasing global interest.

6. The Direction and Vision of the Mu:I Brand

Rather than following a short-term trend, Mu:I wants to establish itself as a value-oriented beauty brand that respects sustainable beauty and individual uniqueness. Collaboration with BTS Jin is not just interpreted as "celebrity marketing," but as a starting point for collaborative creation that can empathize and convey the values of the brand together.

Under the slogan "Choice for Me," Mu:I will continue to introduce beauty products that come from caring for me, not cosmetics for decoration.