Hello, this is Korea advertising.
1. Opening: Opening the Door to the Future
The commercial begins with a panorama of the futuristic city. A city where technology has become commonplace, such as glowing neon signs, self-driving cars, and airborne digital interfaces, will appear, and the audience will get the impression that the Galaxy S25 Edge is not just a smartphone but a center of future life. The scene is narrated as "The Future is Now" with fast-tempo background music, raising expectations for the S25 Edge's appearance.
2. Design: Breaking Boundaries
This is followed by a slow rotation of the product, highlighting the entire design. One of the biggest features of the S25 Edge is the "Edgeless Infinity Display," which is an innovative design with few physical bezels. The advertisement dramatically emphasizes this thin, smooth curves, and delivers a premium feel through lighting and reflection from various angles. The screen runs naturally within the user's hand, making it feel like a piece of glass, not a smartphone.
3. Camera: Expression beyond reality
The commercial suddenly turns into a lively natural landscape, introducing the upgraded "HyperFocal AI Camera" feature of the S25 Edge. A drone view shows the mountain, city center, and sea scenes taken from high viewpoints, while at the same time displaying amazingly detailed photos on the smartphone screen. It highlights the night photo function to capture clear photos even in low light environments, and the cinematic mode to shoot movies-like videos. All of these scenes suggest that users can transform into creators.
4. Performance: Cross-Boundary Speed
The next scene will consist of running high-end games, 3D modeling apps, and video editing programs. With Samsung's next-generation Exynos chip and AI optimization technology, we'll show the S25 Edge, which boasts seamless performance under any circumstances. Specifically, the movement of your fingers and screen reactions are perfectly synchronized in advertisements, highlighting the phrase "technology ahead, not following your speed."
5. Connectivity: One World
The middle part of the ad focuses on Samsung's ecosystem interworking capabilities. It shows the S25 Edge, which is completely connected to smartwatches, Galaxy Buds, tablets, and smart home devices, and shows the disappearance of boundaries between devices in the daily life of users. For example, music that you used to listen to with earphones on the bus automatically switches to speakers when you enter the house, and practical cases continue to work by mirroring the smartphone screen on the tablet.
6. Security and Sustainability: Choosing for a Better World
The S25 Edge is a step forward in security and eco-friendliness as well. Along with the logo of the Samsung Green Initiative, the advertisement highlights the body made of recycled materials, biodegradable packaging, and more. In addition, the Samsung Knox security platform is introduced as a real-world use case, depicting an environment where user data is protected. This part conveys a sense of stability and trust in the daily life of users along with emotional music.
7. Closing: Add touch to your daily life
Advertisements return to the city's night view, and many people use the S25 Edge to take pictures, make video calls, and enjoy AR games quickly. In the final scene, the product appears in the center and ends with the message "Galaxy S25 Edge – expand your boundaries." This suggests that it is a partner that goes beyond just product functionality and makes the user's life wider and deeper.
This ad goes beyond just product introduction and effectively delivers a brand message that combines technology, design, sensitivity and philosophy.
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