It's finally out. Stray Kids Felix, Gong Cha commercial

Hello, this is Korea advertising. 1. Advertisement Background: Gong Cha and Stray Kids Meet The “My Vibe Right Now is Gong Cha” campaign is a brand campaign by global milk tea brand Gong Cha and Felix, a member of global K-pop group Stray Kids. Gong Cha is a brand that has led the popularization of milk tea and is loved by the younger generation. Stray Kids is a group that holds a unique position in both music and performance, representing the emotions of the global Generation Z. This advertisement conveys the message that Gong Cha’s beverages are not just simple food items but also a medium to express ‘vibes’, or emotions and moods. 2. Main Slogan: “My Vibe Right Now is Gong Cha” The main phrase and slogan of the advertisement, “My Vibe Right Now is Gong Cha,” goes beyond the simple meaning of drinking a beverage and delivers an emotional message that Gong Cha represents the emotions of this moment. In particular, the expression ‘공차중’ utilizes a unique Korean wordplay (wordplay) to su...

Vita500 X Yoona, my Good Luck Energy Vita500 commercial

Hello, this is Korea advertising.

Campaign Overview: Vita 500 Delivering 'My Good Luck Energy'

Kwangdong Pharmaceutical's flagship vitamin drink Vita500 has unveiled a new campaign **'My Good Luck Energy'**, featuring actress and singer **Yoona from Girls' Generation as a model for 2024. The ad combines Yoona's clear and healthy image with the Vita500's fresh and vibrant brand identity, focusing on delivering positive messages and energy to the younger generation.

Model selection: Yoona's 'Clear Energy' meets the brand

Yoona has built up a bright and healthy image through various activities such as entertainment, dramas, and movies. In particular, her image, which is represented by "refresh" and "positive energy," perfectly matches the brand message pursued by the Vita 500. In the ad, Yoona appears as an "energy messenger" that spreads confidence and luck to viewers with the words "My good luck energy again today!" Yoona's bright smile and refreshing tone make the product's image more lively.




Advertising direction and message: "My good luck energy again today!"

The commercial centered on the positive keyword, "good luck." It features Yoona drinking Vita 500 in her daily life, gaining confidence and good energy, and spreading bright energy to people around her. The commercial consists of:

Recharge energy in daily life

The scene where Yoona starts her day drinking Vita 500 in the morning sends a message to busy modern people that a "small routine" can give them great energy.

the spread of a positive virus

Yoona confronts people in various spaces, including work, school, and streets, and gives them a Vita 500 with a greeting of "Good Luck!" This reflects the brand's philosophy that a "small word of support" can change the mood of the day.

a cycle of energy

At the end of the advertisement, people deliver their own good luck energy like Yoona, showing a virtuous cycle of energy. This goes beyond just beverage advertising and extends to social messages.

Consumer Reaction: "As soon as I saw the commercial, I felt good!"

After the advertisement was released, social media and YouTube comments continued, "The combination of Yoona and Vita 500 is a godsend," "I automatically smile when I see the advertisement," and "I felt bad, but I gained strength after watching the advertisement." In particular, the concept of "Good Luck Energy" served as a keyword that matched the emotions of the MZ generation and played a major role in raising positive awareness of the product.

In addition, thanks to Yoona's refreshing image, the brand interest of the younger generation has improved significantly beyond the existing middle-aged consumer group.

Marketing Strategy: Extend beyond product to 'energy content'

Vita500 is extending its advertisement to lifestyle content beyond just product promotion. In addition to advertising, the company plans social campaigns such as the Good Luck Energy Challenge to encourage consumers to share their positive energy and spread their brands naturally. This can be seen as a strategy to go beyond the functional properties of the existing "drinking vitamin" product to solidify its identity as an "energy-giving brand."

Vita 500's brand renewal effect

This Yoona ad campaign is also part of Vita500's brand renewal strategy. Previously recognized as a simple fatigue-restoring beverage and vitamin C supplement, the Vita 500 is now positioned as a **'Energy habit to start a pleasant day'**. This has the effect of becoming an "emotional beverage" among a wide range of age groups, particularly women in their 20s and 30s.

Conclusion: Vita 500 Becomes 'Good Luck Energy' Icon With Yoona

The collaboration between Vita 500 and Yoona is not just an advertising model, but a successful example of reorganizing the entire brand image and delivering new sensibilities to consumers. Yoona convincingly delivered the brand message of "Good Luck Energy" and played a decisive role in increasing the favorability of the product. In the future, Vita 500 is expected to be reborn as a "brand that delivers energy" by communicating emotionally with consumers through various contents.