Learn about Binggrae Yomamtte Hearts2Hearts advertising

Hello, this is Korea advertising. Advertisement Summary: "We are all living in our own refreshing times" Binggrae's yogurt brand 'Yomamtte' is a product that conveys both freshness and youthful emotions. This advertisement, 'Hearts2Hearts', released in 2024, is composed around 'the moment when hearts touch' as ​​its name suggests, stimulating the emotions of the MZ generation and the excitement of the season at the same time. The advertisement captures small but special moments that can be felt in the daily lives of young people with delicate visual beauty, and strengthens the brand identity through a natural connection with the Yeomamtae product. Advertisement Composition: 3-stage composition of youth, emotion, and connection 1. Capturing the moment of youth The beginning of the advertisement begins under warm sunlight. Young people are spending their time in settings that we might pass by in our daily lives, such as campuses, alleyways, and parks...

Ace Bed, Why is the bed science? Park Bo-gum Advertisement

Hello, this is Korea advertising.

1. Key message of the advertising campaign: "Beds are science"

Ace Bed has long used the slogan "Beds are science" to establish its brand value in scientific design, functionality, and improving the quality of sleep for its customers. Beyond simple furniture, Ace Bed emphasizes the importance of beds that are directly related to human health and well-being, and pursues advancements in the sleep environment through technological prowess, material selection, and quality verification.

This advertisement, featuring Park Bo-gum as a model, focuses on a premium material called 'Supreme Wool' and delivers the message to viewers through scientific testing that a warm and comfortable sleep is possible even on a bed.

2. Key feature of Supreme Wool: Advanced thermal insulation of natural materials

The key material emphasized in the advertisement is 'Supreme Wool'. This material is a premium natural wool from New Zealand that has excellent thermal insulation and humidity control capabilities. It is characterized by keeping body temperature warm in winter and regulating humidity to maintain comfort in summer.

Ace Bed does not simply convey these features to viewers through words, but instead uses data proven through experiments and comparative tests to gain consumer trust. Through this, it adopts a strategy of simultaneously delivering the emotional message that “a good bed is warm” and the logical message that “the reason for this has been scientifically proven.”


3. Composition of the thermal insulation experiment scene: Conveying scientific trustworthiness

One of the key scenes in the advertisement is the ‘thermality test.’ It consists of Park Bo-gum lying on two different types of beds and comparing the degree to which his body temperature is maintained using a thermal imaging camera. This experiment actually visually shows the surface temperature of the bed, and it is confirmed that the bed using Supreme Wool retains heat longer than a regular bed.

This scene provides viewers with an intuitive understanding and emphasizes that the ‘scientific sleep environment’ that Ace Bed talks about is not just a slogan, but is based on actual technology. The introduction of scientific testing greatly contributes to building the image of Ace Bed as a brand that possesses both emotional comfort and logical persuasiveness.

4. Park Bo-gum's image and increase in brand trust

Actor Park Bo-gum, who appeared as an advertising model, is well known to the public for his clean and trustworthy image. His soft and genuine speech and calm behavior naturally increase trust in the product. In the advertisement, Park Bo-gum lies on a bed and experiences the test himself, and ends with the comment, "This is why beds are science."

This kind of directing makes consumers feel documentary-like authenticity rather than advertising, and it is expected to have a double effect of increasing brand trust through the advertising model. In particular, Park Bo-gum's fans naturally accept the message of the advertisement and even increase their favorability toward the product.

5. Harmony of emotion and reason: Consumer persuasion strategy

This advertisement is a representative brand message case where emotion and reason are exquisitely combined. The warm atmosphere of the visual beauty, Park Bo-gum's stable acting, and the data-based persuasiveness through experiments naturally induce consumers to be curious and interested in the product.

In addition, Ace Bed delivers a philosophical message about “Why a good bed affects the quality of life” rather than simply emphasizing functionality, and adopts a strategy of securing long-term brand loyalty rather than short-term purchase inducement.

Conclusion: Conveying brand philosophy through advertising

In conclusion, Ace Bed’s “Bed is Science – Supreme Wool Insulation Test” advertisement is a successful example of sophisticatedly conveying the brand’s philosophy and technology beyond simple product advertising. The combination of the advantages of natural materials, trust secured through scientific experiments, and a trustworthy model like Park Bo-gum stimulates consumers’ reason and emotion at the same time, reminding them of the importance of beds.

The brand message that even small daily habits can lead to a better life through scientific evidence and technological advancements is gaining greater sympathy and trust from today’s consumers.