PRIMROSE Nahyun AD, Starbucks FIZZIO

1. Advertisement Overview and Campaign Background The advertisement campaign using Starbucks' RTD (Ready-to-Drink) beverage, Fizzio, and model PRIMROSE Nahyun is a marketing strategy targeting young consumers. Fizzio is a refreshing carbonated beverage that was released especially for the summer season. PRIMROSE Nahyun is a popular influencer and model among the MZ generation, and her fresh and trendy image fits well with the concept of Fizzio. This advertisement emphasizes Fizzio's carbonation and fruit flavor with the main message of "refreshing" and "energy." In particular, it was exposed as short and intense video content through social media and TV commercials, and was also spread online through the hashtag campaign (#Fizzio_refreshing). 2. Target Analysis: MZ Generation Strategy The main target of this advertisement is the MZ generation in their 20s and 30s, who are active on SNS and sensitive to trends. PRIMROSE Nahyun's casting was appropriate be...

G.F.C. Fresh Fried Chicken, Ryu Seung-ryong Advertisement

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1. Campaign Overview: Witty Concept Using the Dual Meaning of 'God'

[G.F.C. X Ryu Seung-ryong] The main slogan of the ad **"God" is a slogan that makes use of the English pronunciation of "God" and the Chinese language play of "Freshly" of "God." G.F.C. (God Fried Chicken) emphasizes the taste of "God-fried fried chicken" from the brand name itself, and this campaign uses popular and reliable actor Ryu Seung-ryong as a model to deliver both familiarity and pleasure. The ad goes beyond just selling chicken, **What's the real meaning of God?" with a philosophical humor that makes consumers laugh and impress the brand.

2. Model Selection: Ryu Seung-ryong's exquisite harmony of seriousness and comicality

Actor Ryu Seung-ryong impressed the public with his performances that ranged from seriousness to humor, such as Gwanghae, The Gift of Room No.7, and Extreme Job. The G.F.C. combined Ryu's dual image – dignity and friendliness – with the commercial concept. He appeared in the commercial like a master or visionary in a martial arts movie, saying, "This is not chicken made by God. "It's freshly fried chicken," he says in a philosophical tone, but he also evokes laughter with his unique slick performance.




3. Video production: An exquisite collaboration between historical drama and modernity

The commercial begins with a historical drama-style production of Ryu Seung-ryong wearing a traditional robe. It begins with a weighty tone, as if a scholar or artisan is talking about the essence of chicken, but soon a bite of G.F.C. chicken is inserted along with modern and pop tempo music, giving it the fun of a twist. With detailed lighting, sets, and background music, the keyword 'God-fried' is strongly imprinted on viewers.

4. Copywriting Analysis: Ideal Harmony of Humor and Deliverance

The sentence "god" - not "god" - leaves a short but strong impression. Specifically, the sentence sought a viral effect by inducing confusion with **Paradise or fashion brand 'God'** on social media. It also has two meanings hidden in one word, "god," which makes it very attractive to the Korean public, who enjoy verbal play. In the latter half of the ad, G.F.C.'s craftsmanship and pride are emphasized by the message, "It's not made by God, but we just fried it."

5. Consumer Responses and Viral Effects

Immediately after its release, the advertisement was quickly shared on YouTube and SNS, garnering hundreds of thousands of views. Ryu Seung-ryong's humorous expressions and copywriting are so addictive that the word "fresh fried chicken" itself spread like a buzzword, especially among young people. In addition, comments that parodied Ryu Seung-ryong's facial expressions and lines in the advertisement dominated the YouTube and Instagram comment windows, contributing greatly to the rise in brand awareness.

6. Brand message: Human sincerity, not God

Through this campaign, the key message that G.F.C. intends to emphasize is **"God's fried chicken"**, not created by divine beings, but with human hands. It goes beyond mere flavor excellence and indirectly conveys G.F.C.'s philosophy of hand-crafted processing, quality control, and ingredient selection. In addition, what Ryu Seung-ryong refers to as 'God's fried' is used to symbolize the brand's sincere attitude beyond the freshness of time.

Finishing: Beyond Advertising

[G.F.C.X Ryu Seung-ryong]'s advertisement is evaluated as a high-quality content that combines language play, acting, directing, and branding beyond simple product promotion. Combining humor and authenticity, the campaign has succeeded in imprinting G.F.C. not just as a chicken brand, but as a brand that understands trends and communicates with consumers.