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1. Intro: Strong first impression - “Janggak-gui made with each part”
The advertisement begins with the phrase “Chicken made with each part”, emphasizing Goobne’s meticulous manufacturing method and confidence in quality. The expression “Janggak-da” does not simply refer to the shape, but also includes the spirit of the craftsman, sincerity, and detailed completion. The new product name “Janggak-gui” highlights the rich flavor of the leg part, implying that it is not just a simple grilled chicken, but a “new style” of chicken.
2. Appearance of the main character: Mr. Choo Sung-hoon’s trustworthy image
Mr. Choo Sung-hoon, the central figure of the advertisement, is famous for his strong physique as well as his warm family image. In the advertisement, he seriously looks at the chicken, prepares it, and eats it, thereby amplifying trust and anticipation for the product. Choo Sung-hoon captures the attention of consumers by appearing not as a simple model, but as a “person who evaluates the real taste” of the chicken. His “real reaction” adds liveliness to the video.
3. Visual Point: Visual of Jangak-gui full of smoky flavor
The advertisement emphasizes the color, meat juice, and smoky flavor of Jangak-gui through high-definition close-ups. The sound of ‘sizzling’ on the screen and the sight of the meat being cooked well stimulate the viewers’ five senses. In particular, the exterior that feels like charcoal and the glossy sauce coating evoke the exclamation, “This looks delicious.” In the latter half of the video, scenes of holding it with one’s hands and tearing it open are repeated, maximizing the appeal of the delicious Jangak-gui.
4. Brand Message: Goobne’s Technology and New Challenge
Since establishing itself as a traditional ‘oven-grilled’ chicken brand, Goobne has led the spicy trend with ‘Goobne Volcano’ and others. This Jangak-gui advertisement does not simply introduce the product, but contains the message that Goobne is once again challenging a new form of ‘grilled chicken’. The fact that it maintains the ‘grilling feeling’ while maintaining the ‘grilling method’ rather than frying, simultaneously capturing health and taste, shows the consistency and evolution of the brand.
5. Mukbang Effect: Realistic Tasting by Choo Sung Hoon
The latter half of the commercial features Choo Sung Hoon actually eating Jangak Gui, emphasizing the realistic taste expression. He makes comments such as “The real incense is alive,” “It’s chewy,” and “I’ll eat this all by myself,” inducing the viewer to “want to try it myself.” This scene is not a simple product tasting, but rather a “taste stimulating content” that stimulates the appetite just by looking at it.
6. Ending: A strong memorable slogan and signature sound
At the end of the commercial, the brand logo appears along with the slogan “Goobne made it with all its might!” to conclude the impression. The short and strong slogan is used repeatedly, making it easy to remember, and shows Goobne’s confident attitude. The product image and brand identity are naturally imprinted in the minds of consumers along with the cheerful sound that follows.
Conclusion: An advertisement that combines emotion, functionality, and brand philosophy
This advertisement goes beyond simply introducing a new product, and includes the brand's philosophy, sincerity, and even the emotions of the eater. This advertisement, which is carefully composed of the sincerity of the person named Choo Sung-hoon, the visuals and flavor of Janggak-gui, and Goobne's thorough quality control, succeeds in giving viewers the confidence that "I have to try it at least once."