Learn about Binggrae Yomamtte Hearts2Hearts advertising

Hello, this is Korea advertising. Advertisement Summary: "We are all living in our own refreshing times" Binggrae's yogurt brand 'Yomamtte' is a product that conveys both freshness and youthful emotions. This advertisement, 'Hearts2Hearts', released in 2024, is composed around 'the moment when hearts touch' as ​​its name suggests, stimulating the emotions of the MZ generation and the excitement of the season at the same time. The advertisement captures small but special moments that can be felt in the daily lives of young people with delicate visual beauty, and strengthens the brand identity through a natural connection with the Yeomamtae product. Advertisement Composition: 3-stage composition of youth, emotion, and connection 1. Capturing the moment of youth The beginning of the advertisement begins under warm sunlight. Young people are spending their time in settings that we might pass by in our daily lives, such as campuses, alleyways, and parks...

Lador Hand Therapy Shop, Yun E Jae Advertising

Hello, this is Korea advertising.

1. Brand Introduction: Lador Gives Sense and Rest

The Lador Hand Therapy Shop is not just a beauty space, but a sensual healing space that heals from your fingertips to your heart. The name "Lador" comes from the French word "Ladorer" and means that you put your heart and soul into each and every customer. Through collaboration with Yoon, the brand moves in a more emotional and artistic direction. The delicate visual beauty and emotional texture that runs throughout the advertisement emphasizes that Lador is not just a beauty shop, but a brand that offers a mood and lifestyle.

2. Main message: mood completed at the fingertips

The core message of the ad is **"Mood completed at the fingertips" **. It is not just about nail art or hand care, but also about taking care of yourself and organizing your emotions through your hands. The woman in the video is comforted by her hands as she walks into Lador's space after escaping from her tired daily routine. The terrappist's delicate touch and the lighting harmonized with calm music visually express the process of every moment the customer experiences being completed into one "mood." In particular, it conveys a differentiated message in that it makes 'emotional' experience by touch.



3. Yun E Jae's Participation: Adding to the Depth of Emotionality

One of the key elements of this commercial is the participation of artist Yun E Jae. Yoon's unique dreamy and delicate mise-en-scène harmonizes perfectly with the image of the brand, making the viewing experience of the commercial feel like an independent art film. His production is meticulously calculated from the illumination of the space, hand movements, and even a sound in the background, inducing viewers to deeply immerse themselves visually as well as emotionally. In particular, Yoon emphasized the "beauty of small gestures," sublimating everyday touch into an art.

4. Viewers' Empathy Point: The Desire of Rest in Daily Life

This advertisement is more than just an introduction to a product or service. It talks about the fatigue, emotional emptiness, and the need for a little rest that people today feel. In our busy daily lives, we always use our hands, but we rarely have time for them. The advertisement delves into this point emotionally and naturally conveys the message, "Now let's take a little comma for me." On the emotional line that anyone can relate to, advertising creates a consensus between brands and customers, creating an emotional connection beyond the desire to purchase.

5. Visual & Sound Synergy

Visual beauty is also a key component of this advertisement. Minimal and warm tones of lighting, calm background music, and close-up camera work of fingertips clearly show the brand's identity. In particular, the sympathetic scenes between the hand and the therapist are delicately produced without exaggeration, inducing viewers to actually leave their hands. All of these audiovisual elements effectively embody the 'mood' the advertisement is referring to and also solidify the brand's premium image.

6. Value as a representative example of emotional marketing

[Lador & Yoon Lee Jae] Advertising can be regarded as a successful example of emotional marketing. The fact that the core values of the brand were naturally melted without putting the product to the forefront, the artistic value was increased through collaboration with artists, and the fact that the viewers' emotions were brought to the line of empathy can be said to be the standard of emotional branding. In fact, reactions such as "healing itself" and "It's an advertisement, but it's touching," on social media, are increasing their favorability toward the brand.

Finish

[Ardor & Yoon Lee Jae] Mood, which is completed at the fingertips, is not just an advertisement but a beautiful message of emotion, art, and daily rest. This advertisement, which suggests the experience of completing the real "Mood" at the fingertips by combining beauty, therapy, emotion, and artistic production of artists, will continue to be talked about as a representative work of emotional branding.