Hello, this is Korea advertising.
1. Opening - “The products we use are all made by Kolmar!”
The commercial begins with Im Si-wan talking to his friends. Im Si-wan confidently tells them that all of the cosmetics, health functional foods, and medicines that his friends use are “made by Kolmar.” This introduction is a planning point that naturally introduces Kolmar’s B2B corporate image in a language familiar to consumers.
Im Si-wan character: He plays a role in explaining Kolmar with a friendly and smart image, and contributes to increasing the credibility of the commercial.
Conversational structure: The friends’ reactions of “Really?” and “That’s Kolmar too?” represent the viewers’ reactions, and naturally focus on delivering brand information.
2. Cosmetics - “This lip balm, the sunscreen I use is also made by Kolmar?”
Im Si-wan uses the lip balm and sunscreen that his friends use to explain how deeply products made by Kolmar are embedded in our daily lives.
Point: As an ODM (Original Development Manufacturing) company, Kolmar emphasizes that it develops and manufactures products for numerous cosmetic brands.
No Brand Exposure: By not mentioning the actual brand name, it emphasizes its role as a fair and secure B2B manufacturer.
Familiarity: It creates intimacy with consumers by saying, “That product you use is actually made by Kolmar.”
3. Pharmaceuticals - “Is that cold medicine made by Kolmar too?”
When Im Si-wan sees his friend taking cold medicine, he says, “That’s also made by Kolmar.”
Emphasizes Expertise and Trust: Kolmar is actively engaged in the pharmaceutical manufacturing field, which is not well known to general consumers, and it emphasizes that it is a company that strictly adheres to standards and quality in the manufacturing of pharmaceuticals.
Kolmar’s Scalability: It naturally reveals Kolmar’s scale by emphasizing its manufacturing technology that encompasses various fields such as health functional foods and pharmaceuticals, not just cosmetics.
4. Health functional foods - “Is this jelly made by Kolmar too?”
Im Si-wan says that Kolmar also makes this product while looking at the **health functional food jelly (e.g. vitamins, probiotics, etc.)** that his friend is eating.
Introducing various formulations: Kolmar naturally conveys that it has the technology to manufacture various forms of health functional food such as tablets, capsules, jelly, and powder.
Trendyness: It conveys the message that Kolmar can also respond to the recent trend of **“health functional food that tastes good”**, and appeals to the younger generation.
Kolmar’s R&D capabilities: It emphasizes that it is not a simple OEM, but a company that is responsible for the entire planning-research-production process that meets consumer needs.
5. Conclusion - “Made by KOLMAR”
Im Si-wan emphasizes Kolmar’s role once again by saying, “Kolmar is a company that makes products behind the brand.” The advertisement ends with a message of trust, **“If it’s a product made by Kolmar, you can use it with confidence.”
Reinforcement of the brand message: The slogan “Made by KOLMAR” summarizes Kolmar’s reason for existence and value.
B2B company branding success story: The ‘company name’ rather than the brand may be unfamiliar to general consumers, but this advertisement succeeded in imprinting the name “Kolmar” on their minds.
Im Si-wan’s final narration is trustworthy and warm, and makes the impression of the advertisement even better.
Comprehensive explanation
This advertisement is a case that made Kolmar a B2B manufacturer more widely known. It contributed greatly to raising brand awareness by presenting the fact that the company behind the products that consumers frequently use is ‘Kolmar’ in a fun and cheerful tone. It is also notable for appropriately utilizing Im Si-wan’s favorable image to simultaneously convey information and immerse oneself in emotions.
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