Learn about Binggrae Yomamtte Hearts2Hearts advertising

Hello, this is Korea advertising. Advertisement Summary: "We are all living in our own refreshing times" Binggrae's yogurt brand 'Yomamtte' is a product that conveys both freshness and youthful emotions. This advertisement, 'Hearts2Hearts', released in 2024, is composed around 'the moment when hearts touch' as ​​its name suggests, stimulating the emotions of the MZ generation and the excitement of the season at the same time. The advertisement captures small but special moments that can be felt in the daily lives of young people with delicate visual beauty, and strengthens the brand identity through a natural connection with the Yeomamtae product. Advertisement Composition: 3-stage composition of youth, emotion, and connection 1. Capturing the moment of youth The beginning of the advertisement begins under warm sunlight. Young people are spending their time in settings that we might pass by in our daily lives, such as campuses, alleyways, and parks...

Actor Ryeoun Hwalmyeongsu commercial

1. Background of the Casting of Actor Ryeoun in the Hwal Myung Soo Commercial

Actor Ryeoun (Ryu Eui-hyun) is a rising star who has established a refreshing and friendly image through dramas like "Record of Youth" and "Rookie Historian Goo Hae-ryung." His transparent smile and trustworthy acting style naturally align with Hwal Myung Soo's brand identity. He was particularly chosen as a bridge between the MZ generation (Millennials + Generation Z) and the middle-aged and older generations.

Hwal Myung Soo is Korea's leading gastrointestinal health brand with over 100 years of history. Recently, the brand has been implementing a youthful and modern advertising strategy to appeal to younger consumers. Casting Ryeoun was a crucial decision, aligning with this brand direction and showcasing the harmony between tradition and modernity.

2. Analysis of the 2025 Hwal Myung Soo 15-Second TVCF Concept

The 2025 Hwal Myung Soo TVCF was produced under the slogan, "A Healthy Tomorrow Together in the Future." The key was to capture the brand identity, product efficacy, and consumer appeal within a short 15-second timeframe.

(1) Visual Composition: Futuristic Design and Clean Image
Modern Set Design: The ad was filmed in a minimalist, high-tech setting, highlighting Ryeoun, wearing a clean lab coat and holding a bottle of Hwalmyungsu, looking toward the future.

Animation Effects: Graphics reminiscent of AR (Augmented Reality) technology were used to highlight the product, adding a fresh feel.

(2) Narration & Sound: A Concise yet Powerful Message
Voice: Ryeoun's voice delivered the message, "Hwalmyungsu, for a healthy tomorrow today," enhancing trust.

Background Music: Futuristic synthesizer sounds and a soft melody harmonized to emphasize the product's calming image.

(3) Product Emphasis: Combining Efficacy and Reliability
Close-up Shot: The Hwalmyungsu bottle was directly shown, overlaid with an image symbolizing the company's 100-year-old manufacturing method, emphasizing both tradition and innovation.

Concise Copy: "Start your digestive health with a bottle of Hwalmyungsu" delivered the core message.


3. Target Audience Analysis: A Strategy that Captivated Both the MZ Generation and Middle-Aged and Elderly

Hwalmyungsu's primary consumer base is middle-aged and older adults in their 40s to 60s. However, with the recent increase in demand for health functional beverages among younger consumers, the company diversified its advertising strategy.

(1) Approach for the MZ Generation
Ryeoun's Influence: Brand familiarity was enhanced by hiring actors favored by younger consumers.

Social Media Integration: Short-clip content was distributed on TikTok, Instagram, and other platforms, along with a 15-second TV commercial, to drive virality.

(2) Strengthening Traditional Trust for Middle-Aged and Elderly Consumers
Emphasis on History: The phrase "100 Years of Trust" solidified the trust of existing consumers.

Reaffirmation of Benefits: Clearly communicated key benefits, such as improved digestion and stomach protection, to meet customer needs.

4. Differentiation Strategy Compared to Competitors

(1) Harmonizing Emotional Marketing + Functional Advertising
While competitors like Bacchus and Vita 500 focus on energy boosting and fatigue recovery, Hwal Myung Su emphasized its specialized focus on digestive health.

Leveraging Ryeoun's warm image, the brand established the perception that it is not simply a functional beverage, but a healthy companion for everyday life.

(2) Future-Oriented Branding
Breaking away from its traditional image, the brand created digitally-friendly advertising to resonate with younger consumers.

5. Future Outlook for Hwal Myung Su Advertising

After 2025, Hwal Myung Su is expected to explore collaborations with AI-based personalized health management solutions. For example, collaborations with app services that monitor consumers' digestive health and recommend appropriate intake are possible. Furthermore, continued collaboration with Ryeoun could establish Hwal Myung Su as the brand's face.

Conclusion

The 15-second TV commercial for Hwal Myung Su in 2025, featuring Ryeoun, is a successful example of a youthful and modern reinterpretation of a traditional brand image. The brand value has been enhanced through the actor's trustworthy image, forward-looking directing, and clear targeting, and a sustainable marketing strategy is expected in the future.