PRIMROSE Nahyun AD, Starbucks FIZZIO

1. Advertisement Overview and Campaign Background The advertisement campaign using Starbucks' RTD (Ready-to-Drink) beverage, Fizzio, and model PRIMROSE Nahyun is a marketing strategy targeting young consumers. Fizzio is a refreshing carbonated beverage that was released especially for the summer season. PRIMROSE Nahyun is a popular influencer and model among the MZ generation, and her fresh and trendy image fits well with the concept of Fizzio. This advertisement emphasizes Fizzio's carbonation and fruit flavor with the main message of "refreshing" and "energy." In particular, it was exposed as short and intense video content through social media and TV commercials, and was also spread online through the hashtag campaign (#Fizzio_refreshing). 2. Target Analysis: MZ Generation Strategy The main target of this advertisement is the MZ generation in their 20s and 30s, who are active on SNS and sensitive to trends. PRIMROSE Nahyun's casting was appropriate be...

Chu & Mina Google Play, Code Quest x Honkai: Starrail

Hello, this is Korea advertising.

1. Code Quest x Honkai: Starrail – The Meaning of Collaboration

This Google Play ad is a collaboration between the popular mobile game **Honkai: Starrail** and Google’s own campaign **Code Quest**, focusing on user-participatory events. Code Quest is mainly composed of puzzles, quests, and missions to find hidden codes, and Honkai: Starrail’s rich worldview and character-centered story combine to provide new enjoyment.

The process of finding the ‘truth’ of the mysterious place called Emperor’s Ruins is linked to in-game content, and participants can clear missions to receive Google Play points, limited items, and customized rewards.

2. Chu & Mina Appear – A Friendly and Impactful Promotion Strategy

This ad features popular creator **Chuu** and AI virtual model **Mina**. This combination stimulates the emotions of the MZ generation while strongly appealing to each fan base.

Chu lowers the entry barrier to the game with her uniquely lovely and positive image,

and Mina strengthens the connection with the digital world, increasing the immersion of the campaign’s worldview.

The two characters in the advertisement are composed as if they are companions going on an adventure with the player, transforming it into immersive content centered on the viewer.



3. The Truth of Emporius – Inducing Story-Centered Participation

The Truth of Emporius is not a simple mission, but rather a narrative connection that crosses between the game and advertisement. ‘Emporius’ is presented as a new region or symbolic concept within the world of Collapse: Starrail, and users must find clues and hints to uncover the truth.

This setting stimulates users’ curiosity and desire for exploration, and shows the process in which the story-based play flow goes beyond the simple delivery of information in advertisements and transforms into a brand experience.

4. Various benefits - Strategy aimed at user inflow and conversion

Campaign participants will be given various rewards as follows:

Google Play points and limited items

Chance to participate in event-only goods

Honkai: Starrail in-game premium rewards

Additional rewards through social media linkage missions

This structure is designed to lead to **direct action induction (install, login, share, etc.)** beyond simple viewing. In particular, the MZ generation tends to be active in reward-based participation, so efficient conversion can be expected.

5. Advertisement composition and visual strategy

The advertisement video follows the following composition strategy:

Cinematic opening – hints at the world of Emporius

Appearance of Chu & Mina – immersive narrative and humor

Quest description and induction – Presenting participation method linked to QR code

Game play highlight – Maximizing the appeal of Collapse: Starrail

Information on rewards and benefits – Inducing immediate participation after viewing

Visually, the futuristic neon colors and Collapse: Starrail’s unique space railroad theme go well together, maintaining a unified tone and manner throughout the advertisement.

6. Conclusion – Google Play’s successful case of targeting young users

This advertisement is not just a simple game advertisement, but can be seen as a textbook for marketing targeting the younger generation through a triple collaboration between Google Play, popular game IP, and popular creators. It is a composition optimized for the consumption and participation patterns of the MZ generation in various aspects such as story-centered campaigns, abundant rewards, and viewer participation structures.