PRIMROSE Nahyun AD, Starbucks FIZZIO

1. Advertisement Overview and Campaign Background The advertisement campaign using Starbucks' RTD (Ready-to-Drink) beverage, Fizzio, and model PRIMROSE Nahyun is a marketing strategy targeting young consumers. Fizzio is a refreshing carbonated beverage that was released especially for the summer season. PRIMROSE Nahyun is a popular influencer and model among the MZ generation, and her fresh and trendy image fits well with the concept of Fizzio. This advertisement emphasizes Fizzio's carbonation and fruit flavor with the main message of "refreshing" and "energy." In particular, it was exposed as short and intense video content through social media and TV commercials, and was also spread online through the hashtag campaign (#Fizzio_refreshing). 2. Target Analysis: MZ Generation Strategy The main target of this advertisement is the MZ generation in their 20s and 30s, who are active on SNS and sensitive to trends. PRIMROSE Nahyun's casting was appropriate be...

Dear. Hyundai Motor Company, NEXO Yoo Jae-seok Advertisement

Hello, this is Korea advertising.

1. Advertising Campaign Overview

To promote the eco-friendliness and future-oriented image of the hydrogen electric vehicle **NEXO**, Hyundai Motor Company presented an advertising campaign in collaboration with Yoo Jae-seok, a representative Korean broadcaster. The advertisement title **"Yoo Jae-seok's response to NEXO's love call has arrived"** consists of storytelling in the form of Yoo Jae-seok accepting the message delivered by the hydrogen vehicle, and is characterized by natural brand messages and genuine speaking.

2. Center of the Message: The Hydrogen Vehicle's 'Love Call'

The advertisement uses the metaphor of a 'love call' to take the form of a proposal that the hydrogen vehicle NEXO first sends to Yoo Jae-seok. This goes beyond simple product promotion and expands into a social message requesting interest in and participation in the environment. The 'love call' is interest in the Earth, and Yoo Jae-seok appears as a character who sincerely accepts this, taking charge of the central axis of the campaign's storytelling.



3. Yoo Jae-seok's response: Trust and empathy

Yoo Jae-seok has been loved by the public for his honest and sincere image in advertisements and broadcasts. Hyundai Motors uses Yoo Jae-seok's character to highlight the sincerity of Nexo's pursuit of a sustainable future. In the advertisement, Yoo Jae-seok calmly expresses his thoughts on hydrogen cars, and rather than simply 'recommending' the product, he conveys the message that we should think about the future together. This comes across to viewers as a conversation rather than an advertisement.

4. Symbol of technology toward the future: Nexo

The background of the advertisement is the hydrogen electric vehicle technology that Nexo symbolizes. Hydrogen cars, which are receiving attention as a next-generation eco-friendly technology that is different from electric cars, are evaluated as the core of future mobility as completely zero-emission vehicles that only emit water. The advertisement guides viewers to naturally understand these technical characteristics without excessive technical explanation. For example, scenes such as Yoo Jae-seok driving a Nexo through a quiet city or scenes of water droplets falling serve as emotional and intuitive symbolic elements.

5. Harmony of Visual Beauty and Music

The advertisement video emphasizes a refreshing and clean atmosphere overall. The filming, which takes place against a blue sky, sunlight, and natural background, visually expresses Nexo’s eco-friendly image, and the background music creates a calm yet hopeful atmosphere. Yoo Jae-seok’s narration, with its calm yet warm tone, increases viewer immersion and blends well with the emotional tone of the advertisement.

6. Connection with the public: Yoo Jae-seok as a medium

The most powerful strategy of this advertisement is **“popularity and friendliness”**. Yoo Jae-seok is a person who is well-liked by a wide range of age groups, from children to the elderly, and plays a key role in making the general public accept the advertisement’s message without resistance. In particular, abstract concepts such as “eco-friendliness,” “sustainability,” and “technological advancement” are delivered as realistic and easily understandable messages through Yoo Jae-seok’s speaking style.

7. Strengthening and scalability of brand image

Through this advertisement campaign, Hyundai Motor Company demonstrates its will to establish itself as a brand that goes beyond a simple automobile manufacturer and leads sustainable future technology. In particular, Nexo is positioned as a model that embodies the company's ESG values ​​and brand philosophy beyond its symbolism and commercial success, and can be seen as an example of further enhancing its reliability and expandability through the figure of Yoo Jae-seok.

8. Conclusion: A love call connecting technology, people, and the earth

The advertisement is noteworthy in that it goes beyond a simple product introduction and contains a heartfelt message about the brand philosophy of a sustainable future created by technology and people together. Yoo Jae-seok's response is also a warm message that ultimately reminds us that we all need to be concerned about the future of the earth.