PRIMROSE Nahyun AD, Starbucks FIZZIO

1. Advertisement Overview and Campaign Background The advertisement campaign using Starbucks' RTD (Ready-to-Drink) beverage, Fizzio, and model PRIMROSE Nahyun is a marketing strategy targeting young consumers. Fizzio is a refreshing carbonated beverage that was released especially for the summer season. PRIMROSE Nahyun is a popular influencer and model among the MZ generation, and her fresh and trendy image fits well with the concept of Fizzio. This advertisement emphasizes Fizzio's carbonation and fruit flavor with the main message of "refreshing" and "energy." In particular, it was exposed as short and intense video content through social media and TV commercials, and was also spread online through the hashtag campaign (#Fizzio_refreshing). 2. Target Analysis: MZ Generation Strategy The main target of this advertisement is the MZ generation in their 20s and 30s, who are active on SNS and sensitive to trends. PRIMROSE Nahyun's casting was appropriate be...

Galaxy Z Fold7, Ultra Unfold Samsung Electronics Advertisement

Hello, this is Korea advertising.

1. The silhouette is revealed - Ultra-slim & ultra-light design

The advertisement, “Unfold the Ultra,” begins with a visual scene of the device opening and a silhouette appearing. The introduction is characterized by a scene where light flows through the gap between the folds and the main display expands to reveal the entire screen when unfolded.

This design goes beyond simple presentation and emphasizes the innovation of the product itself. It is 4.2mm thick when unfolded, 8.9mm when folded, and weighs 215g, making it the thinnest and lightest in the series.

In particular, the feeling when folded is slim enough to give the illusion of a bar-type smartphone. Also, the Armor FlexHinge design ensures hinge durability while minimizing screen folding marks.

This emphasizes that the light and thin feeling is immediately felt when holding it in person, which greatly changes the user experience.

2. Ultra Camera – 200 million pixels and ProVisual Engine

The following subtitle clearly shows the brand positioning of ‘Ultra’ through the series’ first 200 million pixel main camera. Compared to the existing 50 million pixels, it can capture 4 times more detailed details, and with the AI-based ProVisual Engine, it is possible to express richer colors and precise images.

In particular, the Nightography function specialized for night shooting and the 100-degree wide-angle front camera allow you to comfortably take wide backgrounds and group selfies.

The internal front camera has also been upgraded from the existing UDC to a punch hole method and the pixels have been upgraded to 10 million pixels.

However, some reviews point out that the use of a case is essential because the camera module protrudes somewhat due to the 200 million pixel sensor, causing the ‘cattuktu’ phenomenon.



3. AI Agent – Multimodal AI & Live Screen Sharing

Finally, the advertisement emphasizes One UI 8 and the multimodal AI-based Gemini agent, connecting the ‘ultra experience’ to everyday life. The live screen sharing feature allows users to show Gemini what they are looking at in real time and continue the conversation with voice.

For example, if you show a picture of a dessert and ask, “What is this?” Gemini will analyze the image, explain it, and recommend similar dessert places nearby. You can also naturally process requests such as, “Save this to a notepad and set a reminder for tomorrow.” Daily tasks can be completed with conversational interactions without switching apps.

In addition, by utilizing the large screen and multi-window function, scenarios such as displaying a picture of a room on one screen and an image of a chair on the other screen and asking, “Will this item go well with the room?” are possible, and Gemini comprehensively analyzes the context and suggests advice and even color conversion experiments.

In this way, the advertisement is structured to intuitively divide and show the main innovation points of the product. The expression “Unfolding Ultra” is not a simple slogan, but a single sentence that defines the complete form of an “ultra-level experience” consisting of three axes: design, camera, and AI experience.