It's finally out. Stray Kids Felix, Gong Cha commercial

Hello, this is Korea advertising. 1. Advertisement Background: Gong Cha and Stray Kids Meet The “My Vibe Right Now is Gong Cha” campaign is a brand campaign by global milk tea brand Gong Cha and Felix, a member of global K-pop group Stray Kids. Gong Cha is a brand that has led the popularization of milk tea and is loved by the younger generation. Stray Kids is a group that holds a unique position in both music and performance, representing the emotions of the global Generation Z. This advertisement conveys the message that Gong Cha’s beverages are not just simple food items but also a medium to express ‘vibes’, or emotions and moods. 2. Main Slogan: “My Vibe Right Now is Gong Cha” The main phrase and slogan of the advertisement, “My Vibe Right Now is Gong Cha,” goes beyond the simple meaning of drinking a beverage and delivers an emotional message that Gong Cha represents the emotions of this moment. In particular, the expression ‘공차중’ utilizes a unique Korean wordplay (wordplay) to su...

Galaxy Z Fold7, Ultra Unfold Samsung Electronics Advertisement

Hello, this is Korea advertising.

1. The silhouette is revealed - Ultra-slim & ultra-light design

The advertisement, “Unfold the Ultra,” begins with a visual scene of the device opening and a silhouette appearing. The introduction is characterized by a scene where light flows through the gap between the folds and the main display expands to reveal the entire screen when unfolded.

This design goes beyond simple presentation and emphasizes the innovation of the product itself. It is 4.2mm thick when unfolded, 8.9mm when folded, and weighs 215g, making it the thinnest and lightest in the series.

In particular, the feeling when folded is slim enough to give the illusion of a bar-type smartphone. Also, the Armor FlexHinge design ensures hinge durability while minimizing screen folding marks.

This emphasizes that the light and thin feeling is immediately felt when holding it in person, which greatly changes the user experience.

2. Ultra Camera – 200 million pixels and ProVisual Engine

The following subtitle clearly shows the brand positioning of ‘Ultra’ through the series’ first 200 million pixel main camera. Compared to the existing 50 million pixels, it can capture 4 times more detailed details, and with the AI-based ProVisual Engine, it is possible to express richer colors and precise images.

In particular, the Nightography function specialized for night shooting and the 100-degree wide-angle front camera allow you to comfortably take wide backgrounds and group selfies.

The internal front camera has also been upgraded from the existing UDC to a punch hole method and the pixels have been upgraded to 10 million pixels.

However, some reviews point out that the use of a case is essential because the camera module protrudes somewhat due to the 200 million pixel sensor, causing the ‘cattuktu’ phenomenon.



3. AI Agent – Multimodal AI & Live Screen Sharing

Finally, the advertisement emphasizes One UI 8 and the multimodal AI-based Gemini agent, connecting the ‘ultra experience’ to everyday life. The live screen sharing feature allows users to show Gemini what they are looking at in real time and continue the conversation with voice.

For example, if you show a picture of a dessert and ask, “What is this?” Gemini will analyze the image, explain it, and recommend similar dessert places nearby. You can also naturally process requests such as, “Save this to a notepad and set a reminder for tomorrow.” Daily tasks can be completed with conversational interactions without switching apps.

In addition, by utilizing the large screen and multi-window function, scenarios such as displaying a picture of a room on one screen and an image of a chair on the other screen and asking, “Will this item go well with the room?” are possible, and Gemini comprehensively analyzes the context and suggests advice and even color conversion experiments.

In this way, the advertisement is structured to intuitively divide and show the main innovation points of the product. The expression “Unfolding Ultra” is not a simple slogan, but a single sentence that defines the complete form of an “ultra-level experience” consisting of three axes: design, camera, and AI experience.