Learn about Binggrae Yomamtte Hearts2Hearts advertising

Hello, this is Korea advertising. Advertisement Summary: "We are all living in our own refreshing times" Binggrae's yogurt brand 'Yomamtte' is a product that conveys both freshness and youthful emotions. This advertisement, 'Hearts2Hearts', released in 2024, is composed around 'the moment when hearts touch' as ​​its name suggests, stimulating the emotions of the MZ generation and the excitement of the season at the same time. The advertisement captures small but special moments that can be felt in the daily lives of young people with delicate visual beauty, and strengthens the brand identity through a natural connection with the Yeomamtae product. Advertisement Composition: 3-stage composition of youth, emotion, and connection 1. Capturing the moment of youth The beginning of the advertisement begins under warm sunlight. Young people are spending their time in settings that we might pass by in our daily lives, such as campuses, alleyways, and parks...

IVE Jang Won-young Ad, Medicube AGE-R

1. Overview of the advertising campaign and expected effects

Selecting IVE member Jang Won-young as the advertising model for Medicube's latest device, 'Age-R', is a strategic choice to maximize the synergy between the brand and the model. Age-R is a medical device specializing in skin elasticity and wrinkle improvement, and targets a wide range of consumers, from young people in their 20s and 30s to middle-aged people. Jang Won-young has a pure and healthy image and is a suitable model who can emphasize the product's expertise and accessibility at the same time.

The main goals of this advertising campaign are as follows:

Attracting interest from young consumers: Utilizing the influence of K-pop stars to increase interest in skin care in people in their 10s and 20s.

Enhancing the product's luxurious image: Establishing premium brand awareness through Jang Won-young's elegant image.

Enhancing reliability of technology and effectiveness: Proving the product's efficacy by emphasizing skin changes after actual use.

Through this, Medicube expects to strengthen its market competitiveness and increase its brand awareness.


2. Linking Jang Won-young's modeling effect and brand image

Jang Won-young is an icon representing the MZ generation, and her choice has the influence of directly leading to consumer choice. In particular, her bright and clean skin is the best element that can naturally appeal to the effects of AGER.

(1) Strengthening trust and expertise
Jang Won-young has built public trust not only through her activities with Ive but also through her work as a model in various advertisements. Medicube needs to emphasize scientific evidence and effectiveness due to the nature of medical devices, and she can introduce the product in a more friendly way.

(2) Possibility of target expansion
Originally, the main customers of skin care devices were women in their 30s or older, but recently, people in their 10s and 20s are also showing interest in skin care. Through Jang Won-young, the market can be expanded to younger generations.

(3) SNS and viral marketing effects
Jang Won-young's advertisements can naturally spread beyond TV or outdoor advertisements to Instagram, YouTube, TikTok, etc. In particular, the advertising effect is expected to be doubled as her fandom (Deokyoung) actively shares the content.

3. Analysis of the creative and message of the advertisement

The Medicube Age R X Jang Won-young advertisement was produced with the concept of "Meet a more resilient me." The main messages are as follows:

(1) Emphasize natural beauty
Rather than flashy special effects, it emphasizes Jang Won-young's innocent charm and emphasizes that the product brings out the natural beauty of the skin.

(2) Comparison before and after product use
It visually shows actual skin analysis data and scientifically proves Age R's elasticity improvement effect.

(3) Appeal for everyday usability
Although it is a medical device, it emphasizes that it can be easily used at home, suggesting it as a beauty routine that is not burdensome.

In the advertisement filming, soft lighting and close-up shots are used to convey the sensory experience of using the product.

4. Market response and expected impact

This advertisement became a hot topic on SNS and communities immediately after its release. The main responses are as follows:

Positive response: Many responses such as “Jang Won-young’s skin is so good, I trust the product” and “I want to try AGER” are included.

Expected increase in sales: Initial sales are expected to increase significantly due to the influence of the model.

Differentiation from competing brands: It is evaluated that it has established a younger and trendier image than existing skin care device advertisements.

The task ahead is to build continuous trust in the product through continuous advertisement exposure and actual user reviews.

5. Conclusion: Possibility of success of Medicube’s marketing strategy

Medicalcube’s choice of Jang Won-young as an advertisement model is very effective in three aspects: targeting the younger generation, upgrading the brand image, and strengthening trust. In order for AGER to succeed in the market, it will be important to prove the product’s technical capabilities along with continuous promotion. Based on the response so far, this advertisement is expected to be a great success in Medicube’s marketing strategy.