PRIMROSE Nahyun AD, Starbucks FIZZIO

1. Advertisement Overview and Campaign Background The advertisement campaign using Starbucks' RTD (Ready-to-Drink) beverage, Fizzio, and model PRIMROSE Nahyun is a marketing strategy targeting young consumers. Fizzio is a refreshing carbonated beverage that was released especially for the summer season. PRIMROSE Nahyun is a popular influencer and model among the MZ generation, and her fresh and trendy image fits well with the concept of Fizzio. This advertisement emphasizes Fizzio's carbonation and fruit flavor with the main message of "refreshing" and "energy." In particular, it was exposed as short and intense video content through social media and TV commercials, and was also spread online through the hashtag campaign (#Fizzio_refreshing). 2. Target Analysis: MZ Generation Strategy The main target of this advertisement is the MZ generation in their 20s and 30s, who are active on SNS and sensitive to trends. PRIMROSE Nahyun's casting was appropriate be...

Analysis of Korean advertising 𝙇𝙀 π˜Ύπ™Šπ™Œ π™Žπ™‹π™Šπ™π™π™„π™ π™“π™‰π˜Όπ™‰π˜Ό, 'Beyond Daily Life and Sports'




LE COQ SPORTIF X NANA 2025 FALL SUNDAY COLLECTION

For the Fall 2025 season, Le Coq Sportif has collaborated with Korean actress Nana (jin_a_nana) to present the "SUNDAY COLLECTION." Designed for modern people who pursue an active lifestyle that transcends the boundaries between daily life and sports, the collection features a diverse range of clothing and accessories inspired by Nana's daily life.

Nana serves as Le Coq Sportif's ambassador, and her sophisticated image and active lifestyle harmoniously align with the brand's identity, creating a synergistic effect. In the advertising visuals, Nana showcases a variety of styles, from sporty looks to casual everyday wear, effectively embodying the brand's versatile identity.

NANA'S WAY OF SUNDAY

'NANA'S WAY OF SUNDAY' is a concept that showcases Le Coq Sportif's diverse products through Nana's weekend routine. The advertising campaign, launched under this subtitle, captures Nana's leisurely Sundays and emphasizes her active yet comfortable lifestyle.

The campaign, which began in April 2025, effectively conveys the practicality and style of Le Coq Sportif products through various moments from Nana's daily life. The pictorials and videos released on social media were particularly well-received by fans, highlighting the harmonious blend of Nana's natural charm and Le Coq Sportif products.

Iconic Sneakers: Montpellier

The most notable product from Nana's collaboration with Le Coq Sportif is the 'Montpellier' sneaker. This best-selling sneaker, steeped in heritage since 1997, underwent a fresh makeover in 2025 with Nana.

Montpellier sneakers combine classic design with modern elements to create a timeless style. Nana effectively showcases the versatility and stylishness of these sneakers by pairing them with a variety of looks. In the advertising visuals, Nana captures the attention of many consumers by creating an urban and sophisticated image with Montpellier sneakers.

Functional Sportswear Line

The Le Coq Sportif x Nana collection also includes a line of functional sportswear. Specifically, the nylon spandex jacket features mesh side panels for a comfortable fit and a reflective print on the front, making it ideal for nighttime workouts.

This functional line is lightweight and quick-drying, emphasizing practicality in real-life workout situations. By wearing these functional products in various workout scenes, Nana effectively conveys Le Coq Sportif's brand value of "harmonizing sports and everyday life."

Marketing Strategy and Effectiveness

Le Coq Sportif chose Nana as its ambassador because her versatile image and healthy lifestyle align well with the brand's identity. Nana's recognition as an actress and her influence as a fashion icon are contributing significantly to the brand's marketing strategy.

This campaign primarily focused on social media platforms like Instagram and YouTube. The Instagram ad content, in particular, received a high level of engagement, receiving numerous likes and comments. It is considered a successful way to effectively convey the brand message not only to Nana's fans but also to consumers interested in fashion and sports.

Through this campaign, Le Coq Sportif emphasizes the brand's blend of heritage and modern sensibility, further strengthening its position in the Korean market.