It's finally out. Stray Kids Felix, Gong Cha commercial

Hello, this is Korea advertising. 1. Advertisement Background: Gong Cha and Stray Kids Meet The “My Vibe Right Now is Gong Cha” campaign is a brand campaign by global milk tea brand Gong Cha and Felix, a member of global K-pop group Stray Kids. Gong Cha is a brand that has led the popularization of milk tea and is loved by the younger generation. Stray Kids is a group that holds a unique position in both music and performance, representing the emotions of the global Generation Z. This advertisement conveys the message that Gong Cha’s beverages are not just simple food items but also a medium to express ‘vibes’, or emotions and moods. 2. Main Slogan: “My Vibe Right Now is Gong Cha” The main phrase and slogan of the advertisement, “My Vibe Right Now is Gong Cha,” goes beyond the simple meaning of drinking a beverage and delivers an emotional message that Gong Cha represents the emotions of this moment. In particular, the expression ‘공차중’ utilizes a unique Korean wordplay (wordplay) to su...

BEWAVE Jadam Cheese Ping Chicken Commercial, Need a Special Taste?


1. Advertisement Introduction and Purpose

Jadam Chicken's new "Cheese Pink Chicken" was released in the first half of 2025. This 30-second commercial focuses on intuitively conveying the product's sensuous visuals and unique flavor to viewers. It's a fun campaign that stimulates all five senses.

2. BEWAVE's Performance

This commercial features the six-member girl group BEWAVE! Since their debut in April 2023, BEWAVE has been active on broadcasts and in concerts, maintaining K-pop's refreshing image. Most of the members are either from audition programs or have honed their skills through over 10 years of training. The commercial features BEWAVE members dancing to upbeat, exciting music and enjoying their Cheese Pink Chicken, adding liveliness and synergy to the commercial.

3. The Core Appeal of 'Cheese Ping Chicken'

The ad deliciously captures Cheese Ping Chicken's most distinctive features: its "stretchy whole mozzarella cheese" and "crispy star-shaped crumb." The lyrics, "Star ping~ Cheese ping~ Crispy first bite, Oh my god!" effectively convey the combination of crunchiness and rich cheese. It vividly captures the product's visual delight and distinctive flavor.

4. Addictive Concept and Targeting Gen Z

This ad perfectly captures the emotions of Gen Z! The repetitive, addictive music and dance, along with catchy lyrics like "I'm already addicted, Cheese Ping!", make the menu name "Cheese Ping" easy to remember. The ad actively utilizes charming subtitles and effects to capture the ad's attention and deepen the brand's affinity. It's a magical ad that will have you hooked on the song the moment you see it!

5. The Beauty of Colorful Backgrounds

The commercial features the Bewave members enjoying delicious Cheese Pink Chicken in various settings, including a rooftop, a restaurant, and the street. These diverse backdrops add to the fun of watching and reinforce the idea that chicken is a happy food that can be enjoyed anytime, anywhere, making it a compelling ad that offers both visual appeal and the joy of eating.

I think Jadam Chicken's "Cheese Pink Chicken" commercial is a highly successful campaign, blending Bewave's refreshing appeal with the product's delicious features and addictive elements!