PRIMROSE Nahyun AD, Starbucks FIZZIO

1. Advertisement Overview and Campaign Background The advertisement campaign using Starbucks' RTD (Ready-to-Drink) beverage, Fizzio, and model PRIMROSE Nahyun is a marketing strategy targeting young consumers. Fizzio is a refreshing carbonated beverage that was released especially for the summer season. PRIMROSE Nahyun is a popular influencer and model among the MZ generation, and her fresh and trendy image fits well with the concept of Fizzio. This advertisement emphasizes Fizzio's carbonation and fruit flavor with the main message of "refreshing" and "energy." In particular, it was exposed as short and intense video content through social media and TV commercials, and was also spread online through the hashtag campaign (#Fizzio_refreshing). 2. Target Analysis: MZ Generation Strategy The main target of this advertisement is the MZ generation in their 20s and 30s, who are active on SNS and sensitive to trends. PRIMROSE Nahyun's casting was appropriate be...

BEWAVE Jadam Cheese Ping Chicken Commercial, Need a Special Taste?


1. Advertisement Introduction and Purpose

Jadam Chicken's new "Cheese Pink Chicken" was released in the first half of 2025. This 30-second commercial focuses on intuitively conveying the product's sensuous visuals and unique flavor to viewers. It's a fun campaign that stimulates all five senses.

2. BEWAVE's Performance

This commercial features the six-member girl group BEWAVE! Since their debut in April 2023, BEWAVE has been active on broadcasts and in concerts, maintaining K-pop's refreshing image. Most of the members are either from audition programs or have honed their skills through over 10 years of training. The commercial features BEWAVE members dancing to upbeat, exciting music and enjoying their Cheese Pink Chicken, adding liveliness and synergy to the commercial.

3. The Core Appeal of 'Cheese Ping Chicken'

The ad deliciously captures Cheese Ping Chicken's most distinctive features: its "stretchy whole mozzarella cheese" and "crispy star-shaped crumb." The lyrics, "Star ping~ Cheese ping~ Crispy first bite, Oh my god!" effectively convey the combination of crunchiness and rich cheese. It vividly captures the product's visual delight and distinctive flavor.

4. Addictive Concept and Targeting Gen Z

This ad perfectly captures the emotions of Gen Z! The repetitive, addictive music and dance, along with catchy lyrics like "I'm already addicted, Cheese Ping!", make the menu name "Cheese Ping" easy to remember. The ad actively utilizes charming subtitles and effects to capture the ad's attention and deepen the brand's affinity. It's a magical ad that will have you hooked on the song the moment you see it!

5. The Beauty of Colorful Backgrounds

The commercial features the Bewave members enjoying delicious Cheese Pink Chicken in various settings, including a rooftop, a restaurant, and the street. These diverse backdrops add to the fun of watching and reinforce the idea that chicken is a happy food that can be enjoyed anytime, anywhere, making it a compelling ad that offers both visual appeal and the joy of eating.

I think Jadam Chicken's "Cheese Pink Chicken" commercial is a highly successful campaign, blending Bewave's refreshing appeal with the product's delicious features and addictive elements!