1. Product Introduction: Innovative Technology of the Braun Series 9 PRO+ Ultra Thin
The Braun Series 9 PRO+ Ultra Thin is the latest model in a premium electric shaver. Under the slogan "Gentle on contact, clean all the way to the evening," it boasts outstanding performance and convenience. Featuring Ultra Thin foil technology, it delivers a smooth shave from the moment it touches the skin, while its powerful motor and precision blade design ensure a long-lasting clean shave.
Key Features:
Ultra-Precision 5-Blade System: Thinner, more sensitive shaving foil minimizes skin irritation.
Automatic Pressure Control: Provides optimal shaving pressure tailored to your skin type.
Watt-Free Charger: Supports wireless and fast charging.
IPX7 Waterproof: Washable for easy hygiene.
With these technologies, the Braun Series 9 PRO+ is recognized as a product that dramatically reduces irritation and hassle while shaving.
2. Advertising Concept: "Gentle from the first touch, clean until the evening."
This ad's core message emphasizes the instantaneous comfort and lasting cleanliness of shaving. Unlike conventional razors, it emphasizes a gentle touch without skin irritation and results that remain clean all day long, effectively conveying the product's technological excellence.
The ad features minimal yet luxurious visuals, with actor Byun Yo-hwan acting as the model, acting out the product's use. Byun Yo-hwan emphasizes the razor's smooth feel with the line, "It's different from the first touch," establishing a premium image that builds trust with consumers.
In particular, the slogan, "Clean until the evening," emphasizes that skin remains clean and smooth long after shaving, appealing to the product's appeal to busy modern consumers.
3. Model Byun Yo-hwan's Influence: Sophisticated Image and Reliability
Actor Byun Yo-hwan's refreshing good looks and sophisticated style are highly popular with consumers in their 20s and 30s. His casting was an effective choice, emphasizing both Braun's premium brand image and technological reliability.
In the commercial, Byun Yo-hwan introduces the product with a natural and confident expression, conveying the message that shaving isn't just a routine, but a part of self-care. His soft yet refined voice and calm expression accurately embody the product's goal of providing a "smooth and clean shaving experience," resonating deeply with consumers.
Furthermore, his youthful and healthy image complemented the modern and trendy nature of the Braun Series 9 PRO+, strongly appealing to its target audience of office workers and young men.
4. Consumer Response and Marketing Effectiveness
The Braun Series 9 PRO+ Ultra Thin commercial generated significant buzz on social media and online communities following its launch. Many, particularly men in their 20s and 40s, responded with comments like, "I was drawn to the commercial because Byun Yo-hwan was in it," and "It seemed functional and appealing, which made me want to buy it."
Actual user reviews also largely confirmed the product's benefits, with comments such as, "Skin irritation is significantly reduced while shaving," and "It stays clean all day long."
In terms of marketing, the company maximized exposure through an integrated campaign utilizing digital platforms such as TV commercials, full-page ads on YouTube, and Instagram. In particular, the company successfully engraved the product name in consumers' minds by repeatedly emphasizing the slogan, "Gentle on the Touch," which was a key element of its success.
5. Conclusion: Strengthening Competitiveness in the Premium Razor Market
The Braun Series 9 PRO+ Ultra Thin ad successfully combined technical excellence with the image of model Byun Yo-hwan. The clear message, "Gentle on the Touch, Clean until the Evening," left a strong impression on consumers and, consistent with the actual product performance, enhanced brand trust.
This ad is significant in that it goes beyond simple product promotion and redefines shaving as a refined self-care process, not a daily hassle. It remains to be seen whether Braun can further solidify its competitive edge in the premium razor market.