PRIMROSE Nahyun AD, Starbucks FIZZIO

1. Advertisement Overview and Campaign Background The advertisement campaign using Starbucks' RTD (Ready-to-Drink) beverage, Fizzio, and model PRIMROSE Nahyun is a marketing strategy targeting young consumers. Fizzio is a refreshing carbonated beverage that was released especially for the summer season. PRIMROSE Nahyun is a popular influencer and model among the MZ generation, and her fresh and trendy image fits well with the concept of Fizzio. This advertisement emphasizes Fizzio's carbonation and fruit flavor with the main message of "refreshing" and "energy." In particular, it was exposed as short and intense video content through social media and TV commercials, and was also spread online through the hashtag campaign (#Fizzio_refreshing). 2. Target Analysis: MZ Generation Strategy The main target of this advertisement is the MZ generation in their 20s and 30s, who are active on SNS and sensitive to trends. PRIMROSE Nahyun's casting was appropriate be...

Google Gemini, ADP Woochan & Tarzan's Early Christmas Gift



This campaign showcases the ingenious use and appeal of Google Gemini, featuring influencers like Woochan and Tarzan from All Day Project (ADP). The campaign features a playful portrayal of students using Google Gemini to create AI videos or gain valuable insights.

1. 'Christmas Gift in Advance' Theme

This ad features Woochan and Tarzan from All Day Project, dressed as Santa Claus, preparing special gifts for college students. The campaign's core message emphasizes how Google Gemini can be a very useful and engaging tool for college students. Like a Christmas gift, Google Gemini brings surprises and convenience to students' daily lives, reaching out to the younger generation in a fun and witty way. The series' appeal lies in the unexpected twists and turns of Santa Claus, demonstrating the versatility of Google Gemini.

2. 'The Secret of Hongik University Station' Theme

This subtitled ad features Woochan from All Day Project personally revealing a hidden secret in Hongik University Station. The twist is that this "secret" is actually a video created using Google Gemini. The goal of this ad is to demonstrate how easy and fun video creation can be with Google Gemini, utilizing tools like Veo3. It emphasizes how AI can make the seemingly complex video production process accessible to anyone, increasing accessibility to creative activities.

3. "Tips for a Fun Study" Theme

This ad, featuring Tarzan and Annie, explores the theme of "Tips for a Fun Study." It demonstrates how Google Gemini can go beyond simply being an information retrieval tool to make the learning process more engaging and effective. It delivers the message that incorporating AI technology into what can often feel like a rigid learning process can offer new learning methods and enhance students' academic efficiency.

4. Expanded Campus Use Cases

In addition to Woochan and Tarzan, this ad campaign features various characters, including Annie, Bailey, and Yeongseo, who use Google Gemini on campus to quickly create AI videos. This demonstrates that Google Gemini isn't limited to a specific purpose; it can be a powerful partner in realizing creative ideas in a variety of situations, including daily life, school, and leisure. The campus setting evokes familiarity and relatability among the younger generation, further expanding the possibilities offered by Google Gemini.

Overall, this ad campaign showcases the creative and practical applications of Google Gemini's AI technology through a variety of subtitles and scenarios. It particularly stands out for its effort to convey to younger generations and college students that Google Gemini is not just a tool, but a friend who offers new experiences and enjoyment. I believe this ad is a fantastic example, contributing to a greater understanding and familiarity with AI technology through easy-to-follow storytelling.