Korea Advertising

1) The "Pink Guava Drip" in the First Frame and the Ad-Lib Point

The opening scene features a key moment where one member playfully declares, "It's the season for blemishes!" while holding a pink guava. The real prop (pink guava) provided by the filming crew is surprisingly heavy and doesn't sit comfortably in the hand. The fruit sways slightly in the first take, causing the member to burst out laughing. The director sees this natural reaction and decides to capitalize on it, establishing the tone. This is the moment when "playful, everyday acting" becomes the advertising character, replacing the exaggerated model tone.
This ad-lib is born: after the line, "It'd be a shame to miss the season," another member whispers off-camera, "Guava too, blemish care too." The on-set staff struggled to hold back laughter, leading to the editing process, which reduced the whisper to -2dB and treated it as an Easter egg.

The main gesture is a gentle swipe of the back of the hand next to the cheek, as if to erase a blemish. During rehearsal, the members held their hands too close to each other's faces, causing a series of awkward moments. The behind-the-scenes anecdote that emerged from this encounter is a fun point. When one member jokingly claimed, "I use a body double for my blemish," the makeup team developed the idea of placing a transparent sticker (a blemish double) prepared by the team on the back of their hand, exaggerating the "swipe = erase" effect.

The editing ultimately involved a close-up of the face and a matching cut, linking the "hand sticker disappears → skin tone is improved," allowing viewers to immediately understand the point of the gesture while laughing.

In an attempt to combine the pink guava and product tones within 30 seconds, the art team deployed a large number of pink lighting (gel filters) and props. Here's an anecdote: On the monitor, the members' cheeks appear even more pink than in real life, and the joke, "Do I look like I just ate guava today?", erupts in laughter on set.

To bring this scene to life, the colorist boldly applied pink only to the highlights, separating the skin from the surroundings and the props from the rest with a vivid color palette. This creates a refreshing, pleasant look instead of an overly colorful gag, and reinforces the brand's color sensibility even in a short running time.

The editing tempo changes in 10-second increments. 0-10 seconds are information cuts (products and key keywords), 10-20 seconds are reaction cuts (members' expressions and jokes), and 20-30 seconds are the hook (catchphrase and product close-up).

On set, the members play an impromptu game, declaring themselves "I'm the reaction zone" and assigning roles for each section. The information cut member maintains a calm tone, the reaction cut member overreacts, and the hook member is responsible for the "one-hit" ad-lib. Ultimately, the hook section boldly lip-syncs "Pink all—" with a powerful rhythm, creating a memorable motion with just the mouth movements, even when played silently. This effectively boosts views and completion rates in the SNS autoplay environment.

A mini-drama briefly appears in the middle of the timeline, with a member looking back and forth between a fruit and a mirror. One member exclaims, "Huh?" upon seeing a surprising filter (emphasizing blemishes) in the mirror. Then, another member hands her a guava and whispers, "This is the color that will save us." While the actual reference is to a skincare product, the playful use of the fruit as a "symbol" leaves a witty impression on viewers.

A behind-the-scenes story: While handing over a guava, the juice got on his hand, prompting an ad-lib of "Isn't it sweet?" The sound team played that line very low in the background, creating an Easter egg for rewatches.

The background music features the five syllables "Pink-keu-gu-a-ba" rhythmically poking to the beat over a bouncy pop rhythm. On set, the members counted each take with a hand clap to ensure this hook wasn't missed. Two random hand claps served as snares, creating a truly adorable texture.

In the final mix, these two claps were overlaid at -6dB, creating a lingering "tap-tap" effect that lingers in the mind even after the commercial ends. This serves as an auditory anchor, reinforcing brand associations in the 30-second spot.

The ending featured all members simultaneously forming halves of a heart with their hands and joining them. However, the timing was off, leading to repeated NGs where the hearts were misaligned. Then, one member suggested, "Then let's each make a fruit heart," and held up a guava as a heart. This created a neat symmetry on both sides of the screen, creating a visual delight.

This change resulted in a cute and unified image for the ending shot, making it an excellent thumbnail.

"Blemishes have their season.": This phrase connects the seasonality of fruit to skin condition, appealing to the psychological urge to "use it now because it's the best."

"Pink buds.": This short and refreshing phrase is compatible with subtitles, stickers, and hashtags. It's also perfect for live commerce and short-form expansion.

"Pink Ssak" Lip Sync Challenge: An easy meme created with just a 1-second lip sync with a hand swipe gesture.

"Tak-tak" Clap Sync Game: Adding personal poses to the ending two beats makes it ideal for re-creating as UGC.

Easter Egg Hunt: Hidden elements like whisper subtitles, hand stickers, and clapping sounds encourage commenting, driving repeat viewing.

The humor in this commercial comes from its "refined silliness." The models don't over-the-top, but rather refine small mistakes and fleeting reactions into storylines.

At the same time, the product's key points (blemish care, pink tone, and refreshing impression) are conveyed through visual and auditory channels, securing memorability and likability despite its short running time.