PRIMROSE Nahyun AD, Starbucks FIZZIO

1. Advertisement Overview and Campaign Background The advertisement campaign using Starbucks' RTD (Ready-to-Drink) beverage, Fizzio, and model PRIMROSE Nahyun is a marketing strategy targeting young consumers. Fizzio is a refreshing carbonated beverage that was released especially for the summer season. PRIMROSE Nahyun is a popular influencer and model among the MZ generation, and her fresh and trendy image fits well with the concept of Fizzio. This advertisement emphasizes Fizzio's carbonation and fruit flavor with the main message of "refreshing" and "energy." In particular, it was exposed as short and intense video content through social media and TV commercials, and was also spread online through the hashtag campaign (#Fizzio_refreshing). 2. Target Analysis: MZ Generation Strategy The main target of this advertisement is the MZ generation in their 20s and 30s, who are active on SNS and sensitive to trends. PRIMROSE Nahyun's casting was appropriate be...

TXT YEONJUN's UGG commercial episode

 


Asia Pacific Brand Ambassador Yeonjun

This ad is for UGG's 2025 Fall/Winter campaign, "Iconic From the First Step," and Yeonjun's selection as the Asia Pacific brand ambassador has generated quite a buzz! Released on September 25th, the campaign embodies the message of being iconic from the very first step.

Yeonjun's Iconic Collection

In the ad, Yeonjun showcases the "Iconic" collection, a reinterpretation of UGG's iconic classic line. The comfortable, warm feeling associated with UGG is combined with Yeonjun's unique, free-spirited energy and unique style, creating a completely new appeal! Filmed in Seoul, Yeonjun's unique take on UGG style is truly captivating.

Even UGGs Can Be Hip

The most exciting part is the magical moment when Yeonjun's presence completely transforms UGG's image. UGGs are often perceived as warm and comfortable shoes, but when worn by Yeonjun, they feel like a fashion statement, a piece that enhances his free-spirited charm. This breaks the stereotype of "this is what UGGs are supposed to be," offering a refreshingly cool experience: "UGGs can be this hip!" It's not just about showcasing the product; Yeonjun's movements, gaze, and the unique sensibility he exudes effectively convey the message of UGG and style.

Iconic From the First Step

In particular, the diverse facial expressions and natural poses Yeonjun displays in the ad are unmissable highlights for fans. The comfort of UGGs and Yeonjun's charisma combine to create a compelling visual experience. True to the campaign slogan, "Iconic From the First Step," Yeonjun's every step feels iconic.

Creating a New Style

Ultimately, this commercial goes beyond simply promoting a product. It's a compelling story that shows how the brand UGG, with its youthful and trendy image, collaborates with Yeonjun to create a new style and appeal to the younger generation. You'll be captivated by Yeonjun's free-spirited energy throughout!