It's finally out. Stray Kids Felix, Gong Cha commercial

Hello, this is Korea advertising. 1. Advertisement Background: Gong Cha and Stray Kids Meet The “My Vibe Right Now is Gong Cha” campaign is a brand campaign by global milk tea brand Gong Cha and Felix, a member of global K-pop group Stray Kids. Gong Cha is a brand that has led the popularization of milk tea and is loved by the younger generation. Stray Kids is a group that holds a unique position in both music and performance, representing the emotions of the global Generation Z. This advertisement conveys the message that Gong Cha’s beverages are not just simple food items but also a medium to express ‘vibes’, or emotions and moods. 2. Main Slogan: “My Vibe Right Now is Gong Cha” The main phrase and slogan of the advertisement, “My Vibe Right Now is Gong Cha,” goes beyond the simple meaning of drinking a beverage and delivers an emotional message that Gong Cha represents the emotions of this moment. In particular, the expression ‘공차중’ utilizes a unique Korean wordplay (wordplay) to su...

TXT YEONJUN's UGG commercial episode

 


Asia Pacific Brand Ambassador Yeonjun

This ad is for UGG's 2025 Fall/Winter campaign, "Iconic From the First Step," and Yeonjun's selection as the Asia Pacific brand ambassador has generated quite a buzz! Released on September 25th, the campaign embodies the message of being iconic from the very first step.

Yeonjun's Iconic Collection

In the ad, Yeonjun showcases the "Iconic" collection, a reinterpretation of UGG's iconic classic line. The comfortable, warm feeling associated with UGG is combined with Yeonjun's unique, free-spirited energy and unique style, creating a completely new appeal! Filmed in Seoul, Yeonjun's unique take on UGG style is truly captivating.

Even UGGs Can Be Hip

The most exciting part is the magical moment when Yeonjun's presence completely transforms UGG's image. UGGs are often perceived as warm and comfortable shoes, but when worn by Yeonjun, they feel like a fashion statement, a piece that enhances his free-spirited charm. This breaks the stereotype of "this is what UGGs are supposed to be," offering a refreshingly cool experience: "UGGs can be this hip!" It's not just about showcasing the product; Yeonjun's movements, gaze, and the unique sensibility he exudes effectively convey the message of UGG and style.

Iconic From the First Step

In particular, the diverse facial expressions and natural poses Yeonjun displays in the ad are unmissable highlights for fans. The comfort of UGGs and Yeonjun's charisma combine to create a compelling visual experience. True to the campaign slogan, "Iconic From the First Step," Yeonjun's every step feels iconic.

Creating a New Style

Ultimately, this commercial goes beyond simply promoting a product. It's a compelling story that shows how the brand UGG, with its youthful and trendy image, collaborates with Yeonjun to create a new style and appeal to the younger generation. You'll be captivated by Yeonjun's free-spirited energy throughout!