Why is the ZeroBaseOne Visa commercial so funny? 10 episode highlights saved by fans.

 

The first scene begins with eye contact.

One member glances briefly at the camera, then immediately taps the terminal with their fingertips. The fun here is simple. That brief 0.5 second of eye contact is a heart-pounding moment for fans. The sound is a soft "tiring," which is surprisingly addictive. Fans love capturing this moment and turning it into memes. Phrases like "Today's tap eye contact" naturally emerge.

Then comes a playful exchange between the members.

One member, with a "I'll buy it," looks on as if to say, "I'll buy it," and reaches out to pay first. The other member, with a "No, I'm faster," snatches the money and taps first. The change in their expressions is the key. Their subtle competitive spirit, and then the smile that follows the successful payment, makes everyone laugh along. Their chemistry deserves the nickname "Payment Line" among fans.

The space changes abruptly. 

Places that look like cafes, convenience stores, and merchandise shops move in less than a second. While many things change, the solution remains the same: a tap with a fingertip. What's funny here is the reactions of those around you. The brief moment when the cashier looks up and says, "Huh?", or the moment when the person waiting behind them widens their eyes with a look like, "It's over already?" The members are so familiar, yet the surroundings are surprised. This contrast creates a small laugh.

There are also scenes where the hand gestures perfectly synchronize with the music.

The wrist snaps to the kick, the card angles to the snare, and the light "ding." The rhythmic "tap" adds to the enjoyment. It makes viewers think, "I want to tap to that beat too." These types of moments are easy to imitate in short videos and can easily spread like memes.

The collection of small gestures immediately after payment is also fun. 

A series of very short reactions like winks, V-poses, and thumbs-up gestures follow. Each lasts less than 0.3 seconds, but when these fragments are combined, they form a "pose collection" that fans want to capture and collect. It's easy to imagine a game of selecting the "Tap Pose of the Day."

On the other hand, there's also a hidden, very brief situational drama.

Without speech bubbles or large subtitles, the expressions "I'll live" and "Thank you" are conveyed through mouth movements and eye contact alone. Even without dialogue, the context is conveyed through actions. These scenes spark a game of interpretation among fans. Stories like "A takes care of B" develop, easily leading to short fan fiction and memes.

The sound is the key to this ad.

The brief success sound that occurs when a payment is successful has a unique lingering effect. It's not too loud, and its slightly bright and clear tone creates a pleasant feeling. This sound even inspires the desire to later use it as a ringtone or alarm. It's no surprise that fans are starting to use the "tap sound sharing" game.

The colors and costumes are also a key part of the fun.

The screen is a refreshing, clean blue and mint tone, making the metallic terminal lights and hand gestures stand out even more. The outfits are minimalist, allowing the wrist snaps to stand out. This explains the continuous stream of scenes perfect for fan art and stickers. The slightly glowing fingertips, in particular, are perfect for nicknames like "tap fairies."

The ad ends with a slight slow motion effect.

The moment of fingertips touching overlaps like an afterimage, and the members' bright expressions are overlaid with a concise, one-line phrase: "With your fingertips, it's over." This single line lingers in the viewer's mind, even when they're making a purchase. It naturally ingrains the feeling of, "Oh, just tap and it's done."

The fun that all these elements create ultimately leads to a desire to "follow along.

" Because the ad is short, viewers watch it more often, and the more they replay it, the more they notice subtle expressions, gestures, and rhythmic points. Fans capture these moments, turn them into memes, and expand them into challenges. For example, the "Tap Challenge"—a game where viewers capture videos of themselves making purchases to the beat of the music—can be a game. Even offline, participation naturally leads to participation, like snapping a tap pose in a photo booth and receiving instant stickers.

In short, the fun of this 15-second ad is simple.

A single eye contact, a single fingertip, a single smile. These three elements repeat with rhythm, incorporating ZEROBASEONE's playfulness and warmth into the everyday act of "payment." So, viewers feel "cute, refreshing, I want to see you again" before they even think "convenient." And the next time they make a purchase, their fingers involuntarily reach out. That's the most significant episode this spot leaves behind.